I have about 4 authority style sites and the rest are all mini ones. I like the money the mini’s can make but there isn’t any attractive exit strategy with those so that’s why I like to do a little of both, but I believe authority style sites have the biggest upside. As for income split I’d have to go back through all the tracking data but I’d peg it somewhat in favor of authority sites (before I sold one of my largest ones)
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[15] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[16]

In no case shall you have the right to go to court or have a jury trial. You will not have the right to engage in pre-trial discovery except as provided in the rules; you will not have the right to participate as a representative or member of any class of claimants pertaining to any claim subject to arbitration; the arbitrator’s decision will be final and binding with limited rights of appeal.
i. You will use Product Advertising Content only in a lawful manner in accordance with and within the express scope of the terms of this License. You will not use PA API, Data Feeds, or Product Advertising Content with any site or application, or in any other manner, that does not have the principal purpose of advertising and marketing an Amazon Site and driving sales of products and services on an Amazon Site.
Compliance with law. Each party shall separately comply with its obligations under Applicable Data Protection Law and this Addendum when processing Personal Data.  Neither party shall be responsible for the other party's compliance with Applicable Data Protection Law. In particular, each party shall be individually responsible for ensuring that its processing of the Personal Data is lawful, fair and transparent, and shall make available to data subjects a privacy statement that fulfils the requirements of Applicable Data Protection Law.

(c) Recommendations Page. We reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of this Local Associates Policy or otherwise, acquire any ownership interest or rights in or to, the Recommendation Page, the Recommendation Page URL, or information and materials on the Recommendation Page. You will not take any action that conflicts with our rights in, or ownership of, the Recommendation Page. Amazon reserves all rights to determine the content, appearance, functionality, URL, and all other aspects of the Recommendation Page, including through the display of (i) advertising materials on the Recommendation Page, without compensation to any Local Associate, and (ii) disclosure (by text, link, icon, or otherwise) regarding your participation in this Local Associates Program.
Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the Internet, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, the total sales amount generated through affiliate networks in 2006 was £2.16 billion in the United Kingdom alone. The estimates were £1.35 billion in sales in 2005.[15] MarketingSherpa's research team estimated that, in 2006, affiliates worldwide earned US$6.5 billion in bounty and commissions from a variety of sources in retail, personal finance, gaming and gambling, travel, telecom, education, publishing, and forms of lead generation other than contextual advertising programs.[16]
5.2 We will not be liable for indirect, special or consequential or like loss or damage or any loss of revenue, profits or data arising in connection with this Agreement and/or the Affiliate program and/or any termination thereof, even if we have been advised of the possibility of such damages. Further our aggregate liability arising with respect to this Agreement and/or the Affiliate program and/or the termination thereof will not exceed the total commission paid or due and payable under this Agreement for the 12 month period immediately preceding the event giving rise to the payment obligation.
As a smart merchant, the first step towards business growth is to integrate a streamlined affiliate marketing program that frees your time and saves on business expenses. Finding affordable advertising online can be like walking through a maze. With a plethora of advertising options available, you can easily get distracted and lose your advertising dollars. Conversely, traditional online-advertising methods only offer one-time efforts. Learn More
After claiming them, you’re going to want to start finding blogs where your target audience hangs out, and leave comments that are useful, and relevant to the topic. By leaving a link to your website when you leave a comment, visitors will begin to trickle onto your site, and you’ll open the door to building a relationship with the webmaster that you can tap into later on down the road.
For example, let’s say that we want to promote Drip as the better alternative to Infusionsoft… We would write up a comparative article that shows all of the reasons we like Drip better. We would then login to Google Adwords and create an ad campaign that links to our article and targets anyone who searches for “Infusionsoft” or “Infusionsoft Alternative.”
Any attempt by an Affiliate to manipulate, falsify or inflate Referred Customers, Qualified Purchases, or Commission Fees to intentionally defraud FatCow or any violation of the terms of this Agreement constitutes immediate grounds for FatCow to terminate the Affiliates participation in the Affiliate Program and will result in the forfeiture of any Commission Fees due to the Affiliate.
MA agrees that any and all warranties made to Client shall be made only by MA. MA acknowledges and agrees that MA will make no representations to its Clients with respect to any warranty made by Company. MA hereby agrees to indemnify and hold Company harmless for any loss, damage, claim or action resulting from MA’s failure to comply with any of MA’s obligations under this Agreement. MA will be solely responsible for any claims, warranties or representations made by MA or MA's representatives or agents, which differ from the warranties, provided by Company in the applicable end user license agreement(s).
The best way to sell other people’s products and services is to provide value to others. Make sure this is built into your affiliate marketing business model. For example, I own the website DogFoodInsider.com. On that website, I teach people about dog nutrition and more importantly, how to choose a high quality dog food for their beloved dog. You’ll also notice on that website I also recommend people purchase their dog food from Amazon.com. Not only is it cheaper, but they have a wide selection to choose from and they don’t have to lug 30lb bags of dog food home from the store. 

Your acceptance of this Agreement and participation in the Affiliate Program will not violate (i) any provision of law, rule, or regulation to which you are subject, (ii) any order, judgment, or decree applicable to you or binding upon your assets or properties, (iii) any provision of your by-laws or certificate of incorporation, or (iv) any agreement or other instrument applicable to you or binding upon your assets or properties. 

Hey Sue, I can’t disclose the amount of money that the website was earning when I sold it, but as I admitted at the onset of the article my income from Amazon would have surpassed $100,000 had I not sold the site. I already have several other authority style websites I’m building up as well as my network of smaller niche sites that earn good money as well.
Hey Chris! I stumbled upon your site from a few people. I’m now interested in starting a niche business and grow from there. I’ve tried to target another niche, with keywords as a first timer, and still having difficulties targeting certain keywords. I would like to get a boost of motivation on starting a small and simple amazon style niche site. I don’t know if you covered this, but I’d like to know what sort of criteria that you go through when choosing a site. So far, I have found a keyword with the following criteria:
You understand that we may at any time (directly or indirectly) solicit FatCow relationships on terms that may differ from those contained in this Agreement. We may also solicit relationships with entities that operate websites that are similar to or compete with your Affiliate Site. You have independently evaluated the desirability of participating in the FatCow Affiliate Program and are not relying on any representation, guarantee, or statement other than as set forth in this Agreement
The easiest way to find affiliate programs to promote is to check if the people selling products and services you love have an affiliate program – assuming those products and services would be relevant to the visitors to your blog or website. There are also multiple ways to find new quality products or services to promote to your audience based on their interests. You'll find more information on how to do this here.
After picking out a topic, in fact, what I do first researches the keyword with the topic. An ideal title basically comprises the main keyword that plays king role in the overall content of the article for search engine optimization. In fact, here in this blog post “best affiliate article” is the prime keyword. You could define “how to write the best affiliate article” as your main keyword that is comprised in the title longer is semantically right composition.
AFFILIATE PROGRAM AGREEMENT This Affiliate Program Agreement (the "Agreement") is made and effective the [DATE] BETWEEN: [YOUR COMPANY NAME] (the "Owner"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECIPIENT NAME] (the "Recipient"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree
(c) Recommendations Page. We reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of this Local Associates Policy or otherwise, acquire any ownership interest or rights in or to, the Recommendation Page, the Recommendation Page URL, or information and materials on the Recommendation Page. You will not take any action that conflicts with our rights in, or ownership of, the Recommendation Page. Amazon reserves all rights to determine the content, appearance, functionality, URL, and all other aspects of the Recommendation Page, including through the display of (i) advertising materials on the Recommendation Page, without compensation to any Local Associate, and (ii) disclosure (by text, link, icon, or otherwise) regarding your participation in this Local Associates Program.

AFFILIATE PROGRAM AGREEMENT This Affiliate Program Agreement (the "Agreement") is made and effective the [DATE] BETWEEN: [YOUR COMPANY NAME] (the "Owner"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECIPIENT NAME] (the "Recipient"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree


Now this one’s a perfect fit for the beginners. Starting right from understanding how Amazon Affiliation works to developing a complete website to even ranking your keywords on the first page of Google, this course will help you do it all. This training is not just for quick success, but will help you understand how to build long term income. It is well worth your investment specially when you are right about to start your internet marketing journey.

Affiliate marketing also is a very broad term; under this umbrella there are several different strategies that can be employed to generate affiliate revenue. The most appropriate and lucrative method (or methods) can depend on a number of factors, including your site’s niche and characteristics of your audience. Below is an overview of some of the most popular affiliate marketing implementations, along with examples of each.
This Marketing Affiliate Agreement (the “Agreement”) is entered into this 8th day of May 2014, by and between BIRCH FIRST GLOBAL INVESTMENTS INC., a corporation incorporated in the U.S. Virgin Islands, with its main place of business located 9100 Havensight, Port of Sale, Ste. 15/16, St. Thomas, VI 0080 (referred to as “Company”) and MOUNT KNOWLEDGE HOLDINGS INC. and/or assigns, a corporation incorporated in the State of Nevada, with its main place of business located at 228 Park Avenue S. #56101 New York, NY 10003-1502 (referred to as “Marketing Affiliate” or “MA”).

Amazon Associates is one of the first online affiliate marketing programs and was launched in 1996. The Amazon Associates program has a more than 12 year track record of developing solutions to help website owners, Web developers, and Amazon sellers make money by advertising millions of new and used products from Amazon.com and its subsidiaries, such as Endless.com and SmallParts.com. When website owners and bloggers who are Associates create links and customers click through those links and buy products from Amazon, they earn referral fees. It’s free to join and easy to use.

This Agreement contains the entire agreement between the parties, and no representations, statements or inducements, oral or written, not contained herein, shall be binding upon the parties. Company expressly disclaims the making of, and MA acknowledges that it has not received a warranty or guaranty, express or implied, as to the potential volume, profits or success of the business venture contemplated by this Agreement.
So these were what we found to be some of the Best Amazon Affiliate Marketing Courses, Programs and Training Online that will help you set up your affiliate websites and affiliate stores. You may also be interested in checking out Best Affiliate Marketing Courses Online , Best ClickBank Affiliate Marketing Courses to Earn Passive Income , How to Import from AliBaba and Sell on Amazon as well as 8 Best Shopify Marketing Courses to Increase Sales and Profits. For Email Marketing, you may want to see these 7 Best EMail Marketing Courses Online and many other digital learning courses listed on our courses page.
(b) You will not sell, resell, redistribute, sublicense, or transfer any Program Content or any application that uses, incorporates, or displays any Program Content, PA API, or Data Feeds. For example, you will not use, or enable, or facilitate the use of Program Content on or within any application, platform, site, or service (including social networking sites) that requires you to sublicense or otherwise give any rights in or to any Program Content to any other person or entity, nor will you create links formatted with your Associates tag for, or display such links on, a site that is not your Site.
To do this, you need to offer something in return. Use email providers like InfusionSoft, MailChimp, ConvertKit, Aweber, or any number of others, to shoot out the email to a survey. You can use Survey Monkey to build your survey, but you have to give them something in return. Will you give them a free cheatsheet? Maybe a downloadable how-to ebook? Determine the best thing to offer and be sure to get clear on what they need to do and what you'll give them in exchange.
It’d be hard for Google to argue with this content not adding value. After all, some of the guides have received close to 10,000 shares and have been used by the brands themselves to educate their own customers. Generally speaking, each guide takes about 40-50 hours to produce, and is benchmarked to beat the best existing piece of content on the topic in virtually every aspect (from design and share-ability, to page speed and on-page SEO).
d) To the extent you have in any manner violated or threatened to violate the Program Operator’s intellectual property rights, the Program Operator may seek injunctive or other appropriate relief in any court located in Anchorage, AK, USA and you consent to exclusive jurisdiction and venue in such courts. Use of the Program Operator website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree that no joint venture, partnership, employment, or agency relationship exists between you and the Program Operator as a result of this agreement or use of the website, products, and/or services. The Program Operator’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of the Program Operator’s right to comply with governmental, court and law enforcement determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.
I’m trying to create 4-5 awesome blog posts for my initial launch. Don’t worry about publishing these all at once. This just gives Google more time to crawl these pages and bookmark them for future Google Searches. After that, I’ll create a new post weekly or bi-weekly. Honestly whatever feels better with my time constraints. Either way, quality blog posts are better with Amazon Affiliate Websites.
Although he had tried countless times in the past, he had failed to quit. But this time was different. His frame-of-mind had changed. And something inside of him clicked when he realized he could use electronic cigarettes to actually ween himself off the "real thing." He implemented a system where he used a low-quality gas station brand, and went from strong to medium then mild over a multi-week period.
With the assistance of [Client.Company]’s IT team, we will create custom parameters that will allow us to set different commission rates for different products to ensure that you always see a positive return on all affiliate-generated sales. We will also set different commission rates for the different types of publishers. For example, we will set a higher commission rate for content and loyalty publishers and a lower commission rate for coupon publishers. In setting these commission parameters, we will ensure that you are not only seeing an increase in sales and revenue, but in your overall return as well.
You grant to us a non-exclusive license to utilize your name, title, trademarks, and logos (the "Affiliate Trademarks") in any advertisement or other materials used to promote FatCow and the Affiliate Program, provided that FatCow’s use of the Affiliate Trademarks is not required and is at its sole discretion. This license shall terminate upon the termination of your participation in the Affiliate Program.
Dating Advice is another affiliate site that makes money by promoting their affiliate links to different dating apps and websites (like Match and eHarmony). The dating niche is an incredibly profitable niche for internet marketers of all stripes. They often attracts people who want to make a quick buck, unfortunately, selling gimmicky info products or shady memberships.
Unlike an Amazon affiliate business model, affiliate marketing tends to be more lucrative in terms of the profit margins you can earn per sale. This makes paid advertising easily profitable, so it can be a valid choice to grow your website. Many affiliate marketers focus almost 100% on paid traffic. They create a landing page, a sales letter, and off they go with Facebook ads or Google Adword campaigns.
Thanks a lot for those tips. I bought your course but found that the module for finding a niche cannot be easily applied for the following reasons: 1) domain (com, net, org) that match exact keywords are almost taken by someone else; 2) even if you can find an exact match keyword domain, changes are there are other competitors building similar niche review sites, simply adding good quality articles and build links with some social book marking do not seem to work well; 3) can you elaborate in details how to do the SEO for a specific niche using real exams (e.g., if you say social bookmarking, can you tell us how to find those sites or even provide a list of sites; if you use blog comments, can you walk thru the process to find good quality blog that accept comments with “do follow” etc
Commissions will accrue and only become payable once you (i) provide all relevant tax and address documentation pursuant to Section 9 below and (ii) reach the Commission Threshold of $50 based on the commission rates stated on the FatCow website, solely as applied to Qualified Purchases which occurred within ninety (90) days of the end of the calendar month in which the first of such Qualified Purchases occurred. For example, if you provide sign-ups which result in one Qualified Purchase on January 1st and a second sign-up which leads to a Qualified Purchase on August 10th, and you provide all necessary tax documentation on August 10th, no commission would accrue because the second Qualified Purchase occurred more than one hundred and eighty (180) days after the end of January when the first Qualified Purchase occurred. However, if you subsequently provide a sign up which leads to another Qualified Purchase on September 5th of the same year, then commissions would accrue on the latter two Qualified Purchases (i.e., the Qualified Purchases from August and September of the same year). All Qualified Purchases still eligible to result in commissions under this Section 8 must remain active and in good standing pursuant to the terms of this Agreement in order to remain eligible for accrual of a commission. Once a commission has accrued under this Section 8, the amount of such commission (the “Commission Fee”) shall be due and payable to you under the terms of Section 9. FatCow reserves the right to change the Commission Threshold by amending this Agreement and will notify you for any such amendment pursuant to the terms of this Agreement.
(f) You will not (i) interfere, or attempt to interfere, in any manner with the functionality or proper working of PA API; (ii) compile or use Product Advertising Content for the purpose of direct marketing, spamming, unsolicited contacting of sellers or customers, or other advertising activities; or (iii) remove, obscure, alter, or make invisible, illegible, or indecipherable, any notice, including any notice of intellectual property or proprietary right, appearing on or contained within PA API, Data Feeds, Product Advertising Content, or Specifications.

You want to convince the reader to investigate their purchase options by the time they finish reading an article, which is why I’ll always include links to all of the products mentioned in a review at the end of the article. That way it’s an easy transition from learning about the product during your review and then at the end it’s time to make a purchase.
Excellent written article, I only recently started delving into Amazon affiliate sales and have been following what you recommend with links in posts and reviews converting better. One question I had which you don’t show in a screen shot is how many sales are through product link clicks and how many are through “all other items ordered”. I am curious to know what # of sales are from products not directly listed, but just taking advantage of the Amazon cookie and getting percentage of those sales.
It’s because, how to leverage in your striving to secure a concrete way to generate successful best affiliate article. Although, simultaneously, writing a profitable and sustainable article for Search Engines as well as human visitors are strategically little difficult. But not impossible. So, let us march on simply through 8 FAQ  to build up a complete sense of the wealthy and best affiliate article generation accordingly:
Media reporter Mathew Ingram tweeted, "Not great for media who rely on affiliate revenue[,]" potentially a nod to popular gadget reviews The Wirecutter, which was acquired by The New York Times. Technology journalist Michael Morisy quipped, "Amazon reworks affiliate program, cutting commissions 50% for electronics. Guess they think Jet threat has passed?" in a reference to up-and-coming Amazon rival Jet.com, which sold to Walmart in a deal largely regarded as a failure for the startup.
In the weeks leading up to this wide-ranging rollout, selected affiliates earning 8.5% commissions doing large volume were given a call personally by Amazon representatives to inform them of the change coming down the pipeline. While Amazon insists that it will still maintain itself as the best affiliate program around, there is no getting around the fact many affiliates are going to get hit in the pocketbook by this change. This is going to affect quite a few people – niche site builders and also buyer/sellers at Empire Flippers.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[37] or suggest strategies no longer endorsed or permitted by advertisers.[38]
How can affiliates fight back?. A world world Amazon affiliate strike where we all take our sites offline for a couple days so Amazon can feel the financial sting. Well there’s 2 options for me. Double my workload again to make it back to the point it is in Feb 2017 by late 2018. Or move onto something else. Finding amazon substitutes is not going to happen when one promotes 100’s of products in various niches.
Affiliate marketing currently lacks industry standards for training and certification. There are some training courses and seminars that result in certifications; however, the acceptance of such certifications is mostly due to the reputation of the individual or company issuing the certification. Affiliate marketing is not commonly taught in universities, and only a few college instructors work with Internet marketers to introduce the subject to students majoring in marketing.[37]
General Rights. Subject to the terms and conditions of this Agreement, Company hereby grants to MA the right to advertise, market and sell to corporate users, government agencies and educational facilities (“Clients”) for their own internal language learning, soft skills and communication purposes only, and not for remarketing or redistribution, and not for use in a data center environment for multiple users Clients, unless otherwise agreed to by Company prior in writing, the Technology listed in Schedule A of this Agreement, and to sell and/or bundle Technology Maintenance for the Technology and to provide first line technical support and implementation services for the Technology in the territories listed in Schedule A of this Agreement, providing MA meets the criteria required for delivering services according to Schedule A. 

3.1. We have the right to monitor your site at any time to determine if you are following the terms and conditions of this Agreement. We may notify you of any changes to your site that we feel should be made, or to make sure that your links to our web site are appropriate and to notify further you of any changes that we feel should be made. If you do not make the changes to your site that we feel are necessary, we reserve the right to terminate your participation in the Merchant.com Affiliate Program. 

Know English, can earn. All you need to know is how to know to write for this one (or how to hire a writer). It is your holistic guide to creating a white hat (Google Friendly) affiliate sites that draw organic (free) traffic from Google Search and convert that into paying customers on Amazon via your content marketing website. 17.5 hours of unadulterated video content, lifetime access and even a certificate of completion. At a rating of 4.8 out of 5, it is a no brainer when it comes to deciding whether this is good or bad for you. Created by SEO Academy Leaders in SEO Education, this will get your Amazon Affiliate website SEO on the right track.
Your web host is responsible for hosting all of the files necessary for your site to function. When choosing a web host you’re going to have a variety of options to choose from. Some will be dedicated towards sites with large volumes of traffic, while others will specifically host WordPress sites. We offer a detailed breakdown of hosting options here.

Discounts and Coupons. You are not allowed to post any refunds, credits or discounts on the FatCow Products and Services, or other content concerning FatCow without FatCow’s prior written consent in each instance. Affiliates may only use coupons and discounts that are provided exclusively through the Affiliate Program using banners and links. Each Link connecting users of the Affiliate Site to the pertinent area of the FatCow website will in no way alter the look, feel, or functionality of the FatCow website. Any violations of the terms surrounding links, coupons, refunds, credits or discounts shall constitute a material breach of this Agreement, and may result in your termination from the Affiliate Program or the withholding of Commission Fees
In 2006, the most active sectors for affiliate marketing were the adult gambling, retail industries and file-sharing services.[17]:149–150 The three sectors expected to experience the greatest growth are the mobile phone, finance, and travel sectors.[17] Soon after these sectors came the entertainment (particularly gaming) and Internet-related services (particularly broadband) sectors. Also several of the affiliate solution providers expect to see increased interest from business-to-business marketers and advertisers in using affiliate marketing as part of their mix.[17]:149–150
Amazon spends millions of dollars on improving the way they get people to convert. The fact that they provide a custom user experience for every person that goes to Amazon.com based on the buying behavior and viewing patterns tells me they know what it takes to close a sale. Some of the best closing advice I can give is to simply find ways to get your visitors onto the Amazon.com webpage and they’ll take care of the rest.
“Subscription Service” means our web-based sales software that is subscribed to, and developed, operated, and maintained by us, accessible via http://www.hubspot.com or another designated URL, and add-on products to our sales software. For the purposes of this Agreement, the Subscription Service does not include our legacy sales products, any implementation, customization, training, consulting, additional support or other professional services, or fees for third-party products or services.
I was following someone else’s guide and they said you should have a static front page, but I feel like I would be getting more views and more clicks if I had the opposite ie; my latest blogs on the homepage. I also checked my stats and when I link to an article/review people stay longer. When I link to the home page they don’t stay as long AND a higher bounce rate. My bounce rate for the homepage is literally 3,000 in the past month. They hit that homepage and stay for around 7 minutes which means most are probably reading the static page, but then they just… leave.
Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”
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