11.8. Obligation to Mediate in Good Faith. Except as provided in this Section 11.7, before either party initiates a lawsuit against the other relating to this Agreement, the parties agree to mediate all disputes and claims arising out of or relating to this Agreement, the parties' performance under it, or its breach. To this end, either party may request, after informal discussions have failed to resolve a dispute or claim, that each party designate an officer or other management employee with authority to bind the party to meet in good faith and attempt to resolve the dispute or claim through mediation. During their discussions, each party will honor the other's reasonable requests for information that is not privileged and relates to the dispute or claim. This Section does not apply (i) should the expiration of the statute of limitations for a cause of action be imminent, or (ii) if a party is seeking an injunction pursuant to Section 11.8.

SEO: getting consistent traffic by writing AWESOME content about your keywords (there’s a phrase “length is strength” in SEO and this paid off big time for me). Maybe you’re doing videos or an eCourse, but I found blog posts WAY easier to update which means less maintenance. The biggest factor by FAR was the time I spent meticulously creating my tutorials… which eventually resulted in a sudden 3x increase in SEO traffic

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