In the online marketplace, an affiliate refers to a person who will sell or promote the products of an online business, a term often referred to as affiliate marketing. Amazon uses multiple affiliates, referred to as "Amazon Associates," who sell items on their website. As part of the bargain, Amazon will take a small fee for their services. Both parties are able to earn income in this way.
Hey Chris – great post. Just a question – We have got about 80 stores affiliated to Amazon Associates. As I understand from your article, it appears that the blog site is a foundation for making a successful Amazon Income. In this regard, we don’t have a blog site but we just have those stores (websites) which have a show case of products. What do you think the strategy would be to drive sales? Of course, we have got Social Media Marketing currently in place.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
I can’t answer that question for everyone – I won’t pretend that it works brilliantly on every blog but I know quite a few bloggers making significant earnings each month from the program. Blogs with a strong product focus can do quite well through the program if links to Amazon are well integrated into posts (see some of the links below for tips). I would advise moderation in using the program – don’t place them in every post you write unless they are relevant. Links placed in genuinely helpful reviews do better than links and banners in sidebars.
The best way to ensure you make sales from Amazon is to write about things that people are actively looking to purchase, or about something someone might find interesting and be persuaded about purchasing (for example: someone looking to learn about the civil war through an article you’d written could be likely to purchase civil war related products through an Amazon sales cap somewhere in your article).
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Check out AffiliateTip.com, a popular site about affiliate marketing run by industry guru Shawn Collins. The right rail of his site features a “Blogroll” that contains affiliate links to a number of third party sites. While some of these sites have blogs, the links generally lead (through an affiliate link tracker) to landing pages where visitors can sign up for a product:
Blogging is the most obvious type of website that fits into the affiliate based business model because it lends itself so naturally to the process. When you consistently write articles on a blog, your opinion becomes respected over time as your audience sees you making good recommendations. If someone recommends something to you, and it turns out to be a really good thing, your respect for that person’s opinion is naturally going to be elevated. Blogging about a new product, book or service is a perfect because it allows you to explain in depth about the product, the benefits and how it helped you or improved your life.
The more people you are able to help, the more money you will make in return. It really is that simple. Sure, many other “guru’s” out there will tell you about ways to make money on auto-pilot using super-secret systems or software programs that do all the work for you. But unless you are truly providing value to other people, you will never make a good living long-term in affiliate marketing.

In fact, depending on your niche there might be other affiliate programs that pay you far more than what Amazon is paying even on the old tiered structure they had. Many of these affiliate programs will pay higher rates and will often have much longer cookies. Amazon cookies every visitor that clicks on your affiliate link for 24 hours, meaning anything that person buys within 24 hours will be attributed to your account.
There are countless mediums that you can deliver valuable content to your audience. You can use your blog. If you don't have a blog (which is a big mistake by the way), you can use social media, content marketing, video tutorials, infographics and so on and so forth. But  your primary channel to deliver long-form value is going to be your blog. Start building a blog early and stay consistent with it.
There is, however, a level of responsibility that you have to uphold while making these kinds of recommendations, especially if you have a lot of authority and influence over your followers. This is something I take very seriously. If it were up to me, this is the only way affiliate marketing would be done, because to me it’s the most honest and most helpful.
Now that we know this model works for things like blogs and niche websites, we can dive deeper. How can we create a real multi-million dollar company with an actual team of employees? Well, look at companies like Expedia, Ebates, NerdWallet, and TripAdvisor. These are just a few companies using the affiliate marketing business model. Expedia is a great example. They own no product or service. All they do is connect people to different hotels and flights. When someone books a flight through Expedia with any airline, the airline company pays Expedia a commission for the ticket sale.
To begin the enrollment process, you must submit a complete and accurate Associates Program application. Your Site(s) must contain original content and be publicly available via the website address provided in the application. You must identify your Site(s) in your application. We will evaluate your application and notify you of its acceptance or rejection. Your Site will not be eligible for inclusion in the Associates Program, and you cannot include any Special Links or Product Advertising Content on it, if your Site is unsuitable. Unsuitable Sites include those that:
Assignment. You will not assign or transfer this Agreement, including any assignment or transfer by reason of merger, reorganization, sale of all or substantially all of its assets, change of control or operation of law, without our prior written consent. We may assign this Agreement to any affiliate or in the event of merger, reorganization, sale of all or substantially all of our assets, change of control or operation of law.
He provided another example here where he created an article titled “The Perfect Website For You To Study“. In a nutshell, he stated about the way he construct his content by producing articles such as “Best Of Post” with corresponding “How To’s“. In other words, there is a distinct way of catching your readers/visitors attention by having consistency and technique in your article writing.

His blog became wildly successful. At roughly the same time, V2 Cigs informed him of their affiliate program where they paid out 50% commissions. That was Henry's "aha" moment. Almost immediately after adding those affiliate links onto his blog, his income exploded. He was making over $30,000 per month and it was passive income. He was on top of the world.
Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).
The good news is, you don’t have to be an expert on dog food to put together a quality affiliate marketing business model and you certainly don’t have to partner with a large corporation like Amazon. Heck, I could partner with a locally owned holistic dog food store and help them increase their profits by several hundred percent by shipping products nationwide. It’s up to you!
Each affiliate is responsible for selecting the payment processor, through which to receive their commissions/referral fees, from the payment processors supported by the Program Operator. If you elect a payment processor through which to receive your commissions and you later terminate the account or the account becomes unavailable for any reason, the Program Operator is not responsible for your not receiving the money. Each affiliate is responsible for always maintaining the payment processor through which they receive their commissions/referral fees OR selecting an alternate method of payment supported by the Program Operator. This election is entirely made by the affiliate and the Program Operator assumes no responsibility for non-receipt of payments made according to the payment processor elected by the affiliate, or the affiliate’s lack of ability to then conform to the payment processors or processes supported by the the Program Operator. The Program Operator assumes no responsibility for an affiliate not electing a payment processor. If an affiliate fails to elect a payment processor, any sums due will be paid via check and any fees applicable to payments by check or bank draft will be deducted.
Longtime affiliate marketer and co-founder of Shareist Scott Jangro suspects that Gawker Media’s Amazon widgets are custom-built. “It looks like they’ve built a system allowing them to capture data that gives them full-circle reporting on what’s getting bought, through which page, and possibly even by user,” he told me. “Showing a count of purchased products for social proof is just one of the many things they can do with this data.”
You buy these sites for cheaper than what they would had been a month ago, replace the links with links to your physical product, and revamp the sites to become email collecting machines that can be used to launch any new product you create – not to mention bringing back old customers to either your Amazon FBA listings or to the affiliate site for more potential sales and engagement.
I’ve been using Amazon’s affiliate program for a little over two years and during that time I’ve had a lot of success with it. In fact, this income source was the second largest chunk of my total $150k+ 2010 income. If I hadn’t sold one of my larger Amazon focused sites last year for six figures this income source would have easily eclipsed $100,000 by now.
As search engines have become more prominent, some affiliate marketers have shifted from sending e-mail spam to creating automatically generated web pages that often contain product data feeds provided by merchants. The goal of such web pages is to manipulate the relevancy or prominence of resources indexed by a search engine, also known as spamdexing. Each page can be targeted to a different niche market through the use of specific keywords, with the result being a skewed form of search engine optimization.
From time to time, we may impose limits on Associates’ opportunity to earn Standard Program Fees or Special Program Fees. For the avoidance of doubt (and notwithstanding any time period), Amazon reserves the right to discontinue or modify all or part of any limitation at any time. For Program Fee Limitations, please see the Appendix (“Program Fee Limitations”).

SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.


From time to time, we may run general special programs or promotions that may provide all or some Associates the opportunity to earn additional or alternative fees (“Special Program Fees”). For the avoidance of doubt (and notwithstanding any time period described in this section), Amazon reserves the right to discontinue or modify all or part of any special program or promotion at any time. Unless stated otherwise, all such special programs or promotions (even those which do not involve purchases of Products) are subject to disqualifying exclusions substantially similar to those identified in Section 2 of this Fee Statement, and any restriction under the Program Documents applicable to a Product purchase will also apply on a substantially similar basis as restrictions for special programs or promotions.
For Tracy E. Robey, who runs the beauty blog Fanserviced-b, the impact was more stark: a pay cut. With the affiliate cut for a typical purchase dropping from 8 to 6 percent, she anticipates that her checks from Amazon will go down by as much as 20 percent. For Robey, her blog is still more of a sideline than a job, but as she looks to expand her growing business, she says that drop could have real consequences.
Affiliate marketing allows you to recommend products and services from other companies and be paid a commission if someone buys the product as the result of your recommendation. To track which purchases happens as a result of your recommendation(s), the merchant will provide you with a special link to use when linking to their website that contains a unique referral code assigned to you. If people click that unique link, and buy the product or service within a specified timeframe (the timeframe varies depending on the merchant), you get a commission on the sale.
What initially attracted me to using Amazon’s Affiliate program was the breadth of products that they had in their system. This is a great thing if you’re niche is narrow or quite obscure as many bloggers find it difficult to find affiliate programs to match their blog’s focus. Blogs like John’s and mine here at ProBlogger do have an array of options for affiliate programs (which is why I don’t use it a lot on this blog and make most of my earnings from Amazon from product related blogs) but many bloggers don’t have the luxury of being able to choose high paying affiliate programs because they simply don’t relate to our topics. Amazon then becomes one of the more attractive options.
Meeting the standard can be complicated enough if you are running direct linking campaigns as an affiliate. It becomes even more complex if you are building an email list or running another complex funnel that requires you to collect personal information. Make sure you have a simple way of collecting data reports and deletion requests so you can respond in a timely manner.
You’ve got my curiosity piqued on EasyAzon. I saw the instructional video where you get to send people through the localised links, but provided you fill in the associate or tracking number for every country, example XX1 for Canada, XX2 for UK, so on and so forth. Does that mean, I’ll need to register myself manually for all the Amazon affiliate programmes across different countries, or can I generate these numbers all on EasyAzon? 

The Program Operator and their associated companies operate with the strictest codes of professional conduct. Any affiliate who brings the the Program Operator or their employees, partners, or associates into disrepute, or who promotes any form of slander, racism, or unfair business practices, will have their affiliate status canceled and any outstanding commissions will be forfeited.
Thanks a lot for those tips. I bought your course but found that the module for finding a niche cannot be easily applied for the following reasons: 1) domain (com, net, org) that match exact keywords are almost taken by someone else; 2) even if you can find an exact match keyword domain, changes are there are other competitors building similar niche review sites, simply adding good quality articles and build links with some social book marking do not seem to work well; 3) can you elaborate in details how to do the SEO for a specific niche using real exams (e.g., if you say social bookmarking, can you tell us how to find those sites or even provide a list of sites; if you use blog comments, can you walk thru the process to find good quality blog that accept comments with “do follow” etc

The Program Operator requires your primary email address be listed in your affiliate Profile. Affiliates will not be able to use the website or participate in the affiliate program until their email addresses are verified. Those who fail to verify their email address or use an email address that generates an error response consistently (e.g., “User is over quota” or “Mailbox full”) will forfeit any commissions due and this contract will be terminated immediately. You may not use an email address with an auto responder as your Program Operator email address. When you visit the Program Operator’s websites or send emails to, you are communicating electronically. You consent to receive communications from the Program Operator electronically. The Program Operator will communicate with you by email or by posting notices on this site. You agree that all agreements, notices, disclosures and other communications that the Program Operator provides to you electronically satisfy any legal requirement that such communications be in writing. If you are an  affiliate, you understand that you may NOT opt out of any emails that you receive from the Program Operator. As an affiliate, you must continually have a valid email account on file with the Program Operator or we reserve the right to terminate your participation immediately, without any refund of any license fees paid or payment of any commission due.


A really good example of building an engaged audience is Thrillist. Thrillist started out as an email newsletter that curated products and experiences aimed at young american urban males. Thrillist was able to grow it’s subscriber base to millions of readers and has been able to generate significant revenue. In 2010, Thrillist acquired Jack Threads, a members only online fashion retailer.
We make no express or implied warranties or representations with respect to the Affiliate Program or any FatCow Products and Services sold through the Affiliate Program (including, without limitation, WARRANTIES OF FITNESS, MERCHANTABILITY, NON-INFRINGEMENT, OR ANY IMPLIED WARRANTIES ARISING OUT OF COURSE OF PERFORMANCE, DEALING, OR TRADE USAGE). In addition, we make no representation that the operation of our website will be uninterrupted or error free, and we will not be liable for the consequences of any interruptions or errors, including the tracking of information concerning Referred Customers during any period of interruption. 

Commission and Payment. Requirements for Payment; Forfeiture. In order to receive payment under this Agreement, you must have: (i) agreed to the terms of this Agreement (generally completed through the Affiliate Tool); (ii) completed all steps necessary to create your account in the Affiliate Tool in accordance with our directions, (iii) have a valid and up-to-date paypal account and updated the Affiliate Tool with such account (iv) completed any and all required tax documentation in order for HubSpot to process any payments that may be owed to you.
Note from Justin & Joe: We will be repricing ALL of the Amazon Associates sites on our marketplace to reflect this change. Our methodology for this will include using the seller’s earning report from Amazon. We have created a formula using historical sales that adjusts the commission percentage based on the new rates that Amazon has rolled out. These rates are adjusted in every category and accurately updated with the historical earning amounts. Since every item is in a different commission category, we will take every category that the website is selling in into account for the new adjusted valuation price.
Affiliate Contracts. Section 4.18 of the Seller Disclosure Letter sets forth a true and complete list of all contracts (all contracts required to be listed in Section 4.18 of the Seller Disclosure Letter, collectively Affiliate Contracts) between or among (a)(i) any Company or (ii) any Seller Party (on behalf of the Business) or the Business itself (in each case to the extent binding on a Company after giving effect to the Reorganization), on the one hand, and (b)(i) any Affiliate of a Seller Party or (ii) any officer, director or employee of a Seller Party in an executive position or above (or, to the Knowledge of Seller, any family member of any of the foregoing), on the other. Other than the Transaction Agreements and except as listed in Section 4.18 of the Seller Disclosure Letter, no Seller Party nor any Affiliate of any Seller Party (A) has any claim or cause of action against any Company or the Business or (B) owes money to, or is owed money by, any Company or the Business.
I always add an HTML table of contents to posts to make sure they are long and structured. This has been a HUGE help for me (and my readers) and there are tons of benefits: better chance of getting “jump to links” in Google (see below), increased average time on page, decreased bounce rates, and it makes it easier for readers to navigate through your content.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
a) If any part of this agreement or the Terms and Condition is declared void, this agreement and the Terms and Conditions shall, to the maximum practicable extent, be construed without reference to that part. No term or provision of the Agreement shall be waived unless in writing and signed by the party waiving the provision, and any waiver shall apply only to the specific event or situation which it describes and shall not be continuing. No affiliate may assign or sublicense this agreement without the Program Operator’s prior written consent.
Email is a relationship-builder with your potential customers. You want to send them a balance of useful information related to your niche, perhaps an email newsletter, as well as marketing messages, like a sales email, asking them to buy a product on sale. The free information you’ve provided helps them come to know, like, and trust you… which makes it more likely they’ll buy a product.
All affiliates in the affiliate program agree to refrain from any type of predatory advertising practices, the definition of which shall be at the sole discretion of the Program Operator, and shall include, but not be limited to, dynamically replacing the affiliate ID of one affiliate with that of another with the effect of “stealing” the commission away from the affiliate that earned it, whether this be intentional or not. affiliates may not adjust any of the supplied affiliate links to reset cookies or bypass other safeguards in the system. affiliates understand that engaging in such practices is grounds for immediate termination and forfeiture of any earned commissions.
The Program Operator and their associated companies operate with the strictest codes of professional conduct. Any affiliate who brings the the Program Operator or their employees, partners, or associates into disrepute, or who promotes any form of slander, racism, or unfair business practices, will have their affiliate status canceled and any outstanding commissions will be forfeited.
Affiliate marketing allows you to recommend products and services from other companies and be paid a commission if someone buys the product as the result of your recommendation. To track which purchases happens as a result of your recommendation(s), the merchant will provide you with a special link to use when linking to their website that contains a unique referral code assigned to you. If people click that unique link, and buy the product or service within a specified timeframe (the timeframe varies depending on the merchant), you get a commission on the sale.
(d) You will not use any Program Content, including any name or likeness embodied in that Program Content, in a manner that implies a person’s or company’s endorsement or sponsorship of, or commercial tie-in or other association with, any product, service, party, or cause (including by placing unrelated third party materials in close proximity to Program Content).

The easiest way to find affiliate programs to promote is to check if the people selling products and services you love have an affiliate program – assuming those products and services would be relevant to the visitors to your blog or website. There are also multiple ways to find new quality products or services to promote to your audience based on their interests. You'll find more information on how to do this here.
Any attempt by an Affiliate to manipulate, falsify or inflate Referred Customers, Qualified Purchases, or Commission Fees to intentionally defraud FatCow or any violation of the terms of this Agreement constitutes immediate grounds for FatCow to terminate the Affiliates participation in the Affiliate Program and will result in the forfeiture of any Commission Fees due to the Affiliate.
You want to convince the reader to investigate their purchase options by the time they finish reading an article, which is why I’ll always include links to all of the products mentioned in a review at the end of the article. That way it’s an easy transition from learning about the product during your review and then at the end it’s time to make a purchase.
Still haven’t made any money on my aforementioned website I was talking about above. However, I started another website and I AM making money with that. Two very different niches lol. The one I am making money with will HAVE to be a higher amount eventually, but I am happy to be making money at all because I have tried this whole affiliate thing for years and never made ANY money. So selling $300 worth of stuff and making $35 makes me ecstatic lol
Good Search Engine Optimization (SEO) involves both on-site and off-site strategies. These strategies involve several procedures geared towards building backlinks which is critical to you ranking highly in the search engines. However for this article I will be looking at off-site optimization strategies. As the name suggests, off-site optimization is employing procedures off your website […]
Now this one’s a perfect fit for the beginners. Starting right from understanding how Amazon Affiliation works to developing a complete website to even ranking your keywords on the first page of Google, this course will help you do it all. This training is not just for quick success, but will help you understand how to build long term income. It is well worth your investment specially when you are right about to start your internet marketing journey.
(d) Local Associate Consent. By accepting this Local Associates Policy, you hereby grant to Amazon a non-exclusive, irrevocable, worldwide, fully paid-up, royalty-free and perpetual license in all languages to use, copy, reproduce, adapt, distribute, transmit and display your name, photo, logo and other trademarks or materials provided to Amazon in connection with the Local Associates Program (“Local Associate Marks”), solely in connection with the promotion, use, and display of the Recommendation Page and as examples of best practices in our educational and marketing materials; provided however, that Amazon will not alter any Local Associate Marks from the form provided by you (except to re-format or re-size within the Recommendation Page, so long as the relative presentation of the Local Associate Marks remains the same).

It’s a great way to make passive income. Of course, when I say “passive”, this doesn’t account for the time needed to spend building or maintaining your WordPress site. However, in terms of having to promote these affiliate links, you can put in as much or as little work as you want to drive traffic to them. This obviously makes this a great option for a passive income stream if you’re not in the business of e-commerce.
Anyone can start a video blog absolutely free on YouTube, assuming you have access to a web cam or other digital camcorder. Youtube is a great place to promote your Amazon Associates affiliate program links. You don’t need anything fancy. Simply review products or you can just start a video blog about any niche topic you want. I guarantee you there will come a time when you can recommend products to your audience. When you do, tell your audience you have put a link in the video description to the product you’re referencing.

You can do it for FREE or you can do it with FEE. Anything free is really limited BUT, here’s the best part, by doing it free and trying it out first, you minimize your money lost to almost none. Have you heard about the saying that “Time equals Money“? That is by far the only investment you will be doing if you decide to do it for FREE because you will be spending time learning how to do it.


The Program Operator reserves the right to reject any affiliate application if, in the Program Operator’s opinion, that person or entity violates established laws or commonly held standards of decency. For example, we will reject applications from any person or company that promotes any form of violence, illegal activities, or from applicants who the Program Operator prefers not to be associated with.
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