This agreement governs participation in the Brian Tracy Affiliate Partnership Program only. Once you are accepted into the Program, you will be able to participate in the Program subject to the terms and conditions of this Agreement. You should also note that if you are accepted to participate in the Program and your Site is thereafter determined (in our sole discretion) to be unsuitable based on the criteria below for the Program, we may terminate this Agreement:
We may modify this Agreement at any time in our sole discretion; provided that the change shall solely apply to events occurring after the date on which you accept and agree to such modifications unless you otherwise agree herein. Such modifications shall take effect when posted on our website. Modifications may include, but are not limited to, changes in the scope of available Commission Fees, commission amounts or percentages, payment procedures, Commission Fee payment schedules, and Affiliate Program rules. If any modification is unacceptable to you, your only recourse is to terminate this agreement, in which event you shall be entitled to your rights under the unmodified Agreement prior to the date of the applicable modification. Your continued participation in the Affiliate Program following our posting of any modification on our website will constitute binding acceptance of the change.
There’s no need to be intimidated by the cons noted above. Every affiliate program comes with them as does any working relationship you enter into with a well-known brand. Think of Amazon like Google: their top priority is keeping customers happy. Without their continued satisfaction, they wouldn’t be in business and you wouldn’t have an affiliate program to take advantage of, so they need to ensure you don’t abuse the terms of use.
I’m new to the amazon affiliate program but I’ve used others. The 24 hour link is very confusing to me. I know the cookies are 24 hours but if people click and buy do you still get that credit? This seems way too complex compared to other programs but I like that every product is within one website instead of several. Thanks for this information! I’ll be saving and coming back.
Amazon will not pay Special Program Fees where a Bounty Event has been disqualified due to a violation or other abuse (for example, registrations made using invalid email addresses, use of bots or automated software, multiple Bounty Events by a single person, repetitive Bounty Events, and Bounty Events that do not result from Special Links on your Site). Amazon will determine in its sole discretion, in each case, whether a Bounty Event has occurred or if there has been a violation or abuse.
It can be time-consuming to find product images to use when promoting Amazon, the same thing goes for adding links. With EasyAzon I can add images, links, product info boxes and more by the click of a button directly from my own site. Super simple and it saves time and helps maximize earnings. If you monetize with Amazon take a look at EasyAzon here.
11.2. Responsibility for Binding Agreement. You acknowledge that you have read this Agreement and agree to all its terms and conditions. You understand that we may at any time (directly or indirectly) solicit Customer referrals on terms that may differ from those contained in this Agreement or operate Sites that are similar to or compete with your Site. You have independently evaluated the desirability of participating in the Program and are not relying on any representation, guarantee, or statement other than as set forth in this Agreement.
Each affiliate acts as an independent contractor and as such is responsible for any or all United States, state, or foreign income taxes and any other tax liabilities that affect or concern the sales of the products or services, in your state or location. If you are NOT a resident of the United States, the Program Operator will withhold the appropriate U.S. income tax applicable to foreign nationals, prior to your receipt of any commissions. The Program Operator does so pursuant to the United States Internal Revenue Service laws (also known as the United States Tax Code) and other applicable laws. It is the affiliate’s sole responsibility, and not the responsibility of the Program Operator, to take any steps necessary to recover these sums under the Tax Code and other applicable laws.
These strategic buys can lead to new insightful data as well. You will see other products within your niche that the audience is prone to buy, which can help you in deciding to launch your next product. Also, each of these sites can become little satellite sites that can collect emails for your overall brand. This strategy is not at all new, and Jon Haver from Authority Website Income has already written a detailed post about the concept here.
Amazon’s new affiliate agreement states that pet products sold on their site earn affiliates 8% of commissions. That means you, as a niche blogger in the field of pets, have achieved a higher commission than ever would have been possible as a newbie. In fact, you would have to sell more than 631 pet products in a given month to earn the same commission.

Español: iniciar un negocio de marketing de afiliados, Português: Iniciar um Negócio em Marketing de Afiliados, Italiano: Iniziare un Business di Affiliato Marketing, Русский: зарабатывать на партнерском маркетинге, Deutsch: Ein Affiliate Marketing Geschäft beginnen, Français: se lancer dans le markéting d'affiliation, Bahasa Indonesia: Memulai Bisnis Pemasaran Afiliasi, Nederlands: Een affiliate marketing bedrijf beginnen, العربية: إنشاء شركة تسويق بالعمولة

I am a newbie affiliate blogger but also have an IT background. Amazon has not been known to be the most profitable company anyway. I just found this quote from April 2016-“Amazon, a company known for spending like a drunken sailor, appears to have sobered up. At least for now. Amazon typically posts razor-thin (or nonexistent) earnings despite skyrocketing revenue.” I am not terribly surprised they are changing the structure around.

Although he had tried countless times in the past, he had failed to quit. But this time was different. His frame-of-mind had changed. And something inside of him clicked when he realized he could use electronic cigarettes to actually ween himself off the "real thing." He implemented a system where he used a low-quality gas station brand, and went from strong to medium then mild over a multi-week period.
As to the issues in IL… there are plenty of ways to avoid having your business closed up by an idiotic Governor including like moving your business to a neighboring state that’s actually business friendly. There are ways around the issues and I know I wouldn’t let Amazon shutting the program down in my state stop me. I can’t legally advise you what to do, but I’m just saying there are ways around it.
I’m new to the amazon affiliate program but I’ve used others. The 24 hour link is very confusing to me. I know the cookies are 24 hours but if people click and buy do you still get that credit? This seems way too complex compared to other programs but I like that every product is within one website instead of several. Thanks for this information! I’ll be saving and coming back.
i. You will use Product Advertising Content only in a lawful manner in accordance with and within the express scope of the terms of this License. You will not use PA API, Data Feeds, or Product Advertising Content with any site or application, or in any other manner, that does not have the principal purpose of advertising and marketing an Amazon Site and driving sales of products and services on an Amazon Site.
This famous course by Lisa Irby is special for a reason. Most attendees are full of praises and in quick 4 hours you get to learn all you need to do get started in the world of affiliate marketing. Not specific to Amazon, this training will help you learn the tricks to do affiliate marketing for multiple websites, thus increasing your chances of diversifying and building a larger funnel. Lisa is a full time Internet entrepreneur and has taught thousands of people online about website creation and marketing. With this course, you are in real safe hands to get started with affiliate marketing.
Commissions will accrue and only become payable once you (i) provide all relevant tax and address documentation pursuant to Section 9 below and (ii) reach the Commission Threshold of $50 based on the commission rates stated on the FatCow website, solely as applied to Qualified Purchases which occurred within ninety (90) days of the end of the calendar month in which the first of such Qualified Purchases occurred. For example, if you provide sign-ups which result in one Qualified Purchase on January 1st and a second sign-up which leads to a Qualified Purchase on August 10th, and you provide all necessary tax documentation on August 10th, no commission would accrue because the second Qualified Purchase occurred more than one hundred and eighty (180) days after the end of January when the first Qualified Purchase occurred. However, if you subsequently provide a sign up which leads to another Qualified Purchase on September 5th of the same year, then commissions would accrue on the latter two Qualified Purchases (i.e., the Qualified Purchases from August and September of the same year). All Qualified Purchases still eligible to result in commissions under this Section 8 must remain active and in good standing pursuant to the terms of this Agreement in order to remain eligible for accrual of a commission. Once a commission has accrued under this Section 8, the amount of such commission (the “Commission Fee”) shall be due and payable to you under the terms of Section 9. FatCow reserves the right to change the Commission Threshold by amending this Agreement and will notify you for any such amendment pursuant to the terms of this Agreement.
You shouldn’t forget the term ‘affiliate’, what really means it in an article marketing campaign. The affiliate doesn’t mean selling goods and services only, rather helping to the community people as well as the merchant of the product and services for the well-being of both parties providing problem-solving rich recommendations. A wealthy affiliate article body should be the complete area of the topic explanation complying with the needs of the community people that grows profits will be a byproduct of the affiliating. A comprehensive body of an affiliate article should go through the following tips:
The website in his example is “techgearlab.com“. If you noticed, most of the article content in that website has the word “Best” in it plus the “Product Name They Are Promoting” and the “Current Year” as well. For example: “The Best Home Wireless Speakers Of 2018” and there is also another corresponding article for it which is “How To Choose A Home Wireless Speaker“.
i) The Program Operator may transfer any rights or responsibility that it may have to any person or entity whatsoever. Nothing herein shall alter or encumber the right of the Program Operator to transfer any such rights or responsibilities. Any transfer by the Program Operator shall cause this agreement, and any other agreement then in effect (as well as any other contract between you and the transferring party) to transfer simultaneously, all without permission.
Thanks for your point for point description of what has worked for you. You have certainly given credibility to testing your results. Doing the technical aspect of setting the structured sites and e-mail marketing has been challenging for me. You have clearly described how the more sales you make your percentage goes up and you make more money. Apparently there are tested formulas that work for Amazon sales and getting people to Amazon sounds like a winner.
It is understood that any individual that uses the Program Operator system shall not use it in connection with obscene, defamatory, slanderous, hateful, illegal or politically disruptive material, the definition of which shall be at the sole discretion of the Program Operator. It is also understood that affiliates shall not try to cheat the system in an effort to increase their payments due. If such misuse is detected, the affiliate will be immediately terminated as an affiliate and any sums paid and any sums payable as and for commissions will be withheld. All affiliates further agree to refrain from engaging in any hostile activity toward the system. Any individual that engages in such hostile activity, such as hacking, shall be held liable for any loss sustained by the Program Operator, or its associates due to such action.
Many publishers present affiliate links in the same way others would run display ads on their site. Below is a screenshot from SugarRae.com, a popular affiliate marketing blog. Notice that the right rail is labeled as “Advertisement” and includes two ads (one for Raven and the other for Genesis). These look like banner ads, but they’re actually affiliate links–in the form of an image, not text. To most viewers, there’s very little distinction between a banner ad and an affiliate link here, but the compensation structure of course matters to the affiliate and the publisher.
However, when you are ready, search for the right product or company that's relevant to your audience. When Henry quit smoking, his story was part and parcel to the bigger picture of selling electronic cigarettes as an affiliate. Although his blog's success was short-lived at the time, at it's apex, it was generating over $30,000 because he nurtured his audience and built that emotional bond before ever trying to sell them anything as an affiliate.
Referred Customers who buy FatCow Products and Services through our affiliate network are deemed to be FatCow Customers. FatCow’s Terms and Conditions, rules, policies, and operating procedures will apply to such customers. We may change our policies, pricing, and operating procedures at any time. For example, FatCow determines the prices to be charged for FatCow Products and Services sold through the affiliate network in accordance with our own pricing policies. Prices and availability of FatCow Products and Services may vary from time to time, from affiliate to affiliate, and from region to region. Because price changes may affect products that you have listed on your Affiliate Site, you may or may not be able to include price information in your product descriptions. We will use commercially reasonable efforts to present accurate information on our website, but we cannot guarantee the availability or price of any particular FatCow Product or Service.
Affiliate Contracts. Schedule 9.6 sets forth, as of the date hereof, all contracts or agreements with any Affiliate of Sellers that relate to the Properties or by which the Properties are bound. Sellers will terminate or cause its respective Affiliates to terminate, effective as of the Closing Date, any contracts or agreements between any Seller and its respective Affiliates to the extent relating to or binding the Properties.
Whenever someone orders through your affiliate link, your affiliate ID is credited with a referral fee. When another affiliate registers as an affiliate using your affiliate link, your account is credited as the Sponsoring affiliate. You do not earn a referral fee for any other affiliate’s registration. The commission/referral fee amount varies from product, service or opportunity. The rate at which your referral fee is generated can be found on the website and is subject to change at any time.  If the website is silent as to the commission rate, then the base rate is 25%.
Thanks to your article, my anxiety and panic about getting started have vanished to a great extent. Coincidentally, this has come around the time when I had just purchased a PLR to WordPress tutorial which also came with an upsell that contained a course on Amazon promotion among others. I now also plan to purchase your course discussed here to that I can start setting my foot into the physical products affiliate marketing world.
But this “old school” method of making money online is still going strong because of all the benefits it offers to small-scale, solo internet entrepreneurs. And it’s an especially powerful business model to those without much experience doing business online. Many successful online business owners make their first dollar online with affiliate marketing.
Until 2017, Amazon offered a stepped commission structure so that affiliates who sold a lot of products were paid a higher commission than those who sold little. However, Amazon eliminated this structure and began using flat commission rates for different types of products. While this is likely to continue evolving, examples of the commission structure in 2018 are as follow: 

The precise affiliate marketing business model can be done in a number of ways. You can purchase advertising either online or off, you can write an e-book and have affiliate links strategically placed in your book, you can utilize YouTube or other video broadcasting services to pitch products and services, you can use email marketing and even market to people offline. The number of ways to advertise products and services is nearly infinite, especially if you have a large budget to work with.
Privacy/Data Collection. MA will at all times during the term of this Agreement maintain appropriate technical and organizational measures to protect any end-user data that it collects, accesses or processes in connection with this Agreement against unauthorized or unlawful use, disclosure, processing or alteration. MA will act only on Company's instructions in relation to the collection, use, disclosure and processing of any such end-user data, but in all instances in accordance with all applicable laws, rules and regulations.
International transfers.  Where Applicable Data Protection Law in the European Economic Area ("EEA"), and/or its member states, United Kingdom and/or Switzerland (collectively for the purposes of this Addendum, the "EU'), applies to the Personal Data ("EU Personal Data"), neither party shall process any EU Personal Data (nor permit any EU Personal Data to be processed) in a territory outside of the EU  unless it has taken such measures as are necessary to ensure the transfer is in compliance with Applicable Data Protection Law. To the extent a Marketing Affiliate transfers EU Personal Data to HubSpot and HubSpot is located in a territory outside the EU that does not provide adequate protection for Personal Data (as determined by Applicable Data Protection Law), HubSpot agrees to abide by and process such EU Personal Data in accordance with the Standard Contractual Clauses for Controllers as approved by the European Commission and available at http://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32004D0915 (as amended, superseded or updated from time to time) ("Model Clauses"), which are incorporated by reference in, and form an integral part of, this Addendum. HubSpot agrees that it is a "data importer" and the Marketing Affiliate is the "data exporter" under the Model Clauses (notwithstanding that HubSpot may be an entity located outside of the EEA).
When you build a business around an engaged audience and your first priority is to create value, I think your best consumers will actively want to help your continue and grow your business. It seems like the Internet has supercharged the opportunity for a business to grow a loyal audience, where members actively look to support the company because they feel part of the tribe.

It’s hard to predict exactly what Amazon’s new rates will mean for those participating in the program, but there’s plenty of reason to be nervous. The most immediate change will be the end of Amazon’s “variable standard program fee” rates, which gave sites a higher cut as they drove more business to Amazon. The scale ranged from 4 to 8.5 percent, depending on how many products visitors bought in a given month. Robey says she never had trouble selling enough products to earn an 8 percent rate.


So how do we make sure we don’t get burned again? The answer is simple: don’t put all your eggs in one basket. In other words, if you’re looking to make money from your website, don’t just rely on one source of income! There are many different ways to make money with a niche website, including advertisements, selling digital or physical products, and more!
Effects of Expiration/Termination.  Expiration of this Agreement, and termination of this Agreement: (i) without cause by us,(ii) by you with cause, (iii) by you according to the ‘Termination for Agreement Changes’ section, shall not affect our obligation to pay you a Commission, so long as the related payment by the Customer Transaction is recognized by us within thirty (30) days after the date of such termination or expiration and provided that in no event shall you be entitled to payment of Commission under this Agreement if you are eligible to receive a revenue share payment under the Sales Solution Program Agreement, Sales Referral Program Agreement or Agency Partner Program Agreement. We will not pay you fees on Customer Transactions recognized by us after thirty (30) days after the date of such termination or expiration set out above.  Provided however, in the event of termination without cause by you, or for cause by us, our obligation to pay and your right to receive any Commission will terminate upon the date of such termination, regardless of whether you would have otherwise been eligible to receive Commission prior to the date of termination. Except as expressly set forth in this section, you are not eligible to receive a Commission payment after expiration or termination of this Agreement. Upon termination or expiration, you will discontinue all use of and delete the Affiliate Tool that we make available to you for your participation in the Affiliate Program. Upon termination or expiration, an Affiliate Lead is not considered valid, and we may choose to maintain it in our database and engage with such a prospect.
Also, you have to plan for the long term. Affiliate marketing is not a quick scheme for getting rich. This type of business model will not make you a lot of money at the beginning. It takes time to build up an audience, but your income does grow over time. So, you'll have to plan a way to support yourself until your affiliate marketing business grows to make enough income to support you.
You grant to us a non-exclusive license to utilize your name, title, trademarks, and logos (the "Affiliate Trademarks") in any advertisement or other materials used to promote FatCow and the Affiliate Program, provided that FatCow’s use of the Affiliate Trademarks is not required and is at its sole discretion. This license shall terminate upon the termination of your participation in the Affiliate Program.
You buy these sites for cheaper than what they would had been a month ago, replace the links with links to your physical product, and revamp the sites to become email collecting machines that can be used to launch any new product you create – not to mention bringing back old customers to either your Amazon FBA listings or to the affiliate site for more potential sales and engagement.

Email is a relationship-builder with your potential customers. You want to send them a balance of useful information related to your niche, perhaps an email newsletter, as well as marketing messages, like a sales email, asking them to buy a product on sale. The free information you’ve provided helps them come to know, like, and trust you… which makes it more likely they’ll buy a product.
For purposes of this Agreement, the Technology means the electronic access to programs, content and documentation, and Company's end user license agreement as it may be modified by Company for use in the Territory. The relationship between the corporate user and Company and/or its Affiliates shall be as specified in the applicable Company end user license agreement. Notwithstanding the foregoing, as between Company and MA, MA shall be responsible as defined for providing customer and technical support to end users in the Territory. MA will notify Company immediately in the event that it is unable to respond effectively to any end users’ requests.
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
In order to receive proper credit for sales, a person or entity must purchase through your unique affiliate URL. Masking or cloaking of the links (whether done by software or by a script, and sometimes referred to as “affiliate link cloaking”) may or may not work with parts of the Sites.  The Program Operator allows masking or cloaking but You must provide a repeatable process for our verification of the cloaked link, otherwise the use of the masked or cloaked link is disallowed.
Chris is right….i have seen this article 8 moths ago, after searching the net for how to start a online business without investing to much money. Since then i have made an amazon site and are making some money already. Make sure you find a SEO expert when doing this if you are not one, if you dont know SEO you will end up with a site with no visitors. Thank you Chris for your time and info.
i. You will use Product Advertising Content only in a lawful manner in accordance with and within the express scope of the terms of this License. You will not use PA API, Data Feeds, or Product Advertising Content with any site or application, or in any other manner, that does not have the principal purpose of advertising and marketing an Amazon Site and driving sales of products and services on an Amazon Site.
But this “old school” method of making money online is still going strong because of all the benefits it offers to small-scale, solo internet entrepreneurs. And it’s an especially powerful business model to those without much experience doing business online. Many successful online business owners make their first dollar online with affiliate marketing.

If you are accepted to participate in the Affiliate Program, then upon notification of acceptance, the terms and conditions of this Agreement shall apply in full force and effect, until terminated, pursuant to the terms set forth below.  Further, you will need to complete any enrollment criteria set out in the Program Policies Page, if applicable. Failure to complete any enrollment criteria within thirty (30) days of your acceptance will result in the immediate termination of this Agreement and you will no longer be able to participate in the Affiliate Program.


This is for the ones who don’t like to build a website. Winston Wee promises to teach you to earn through CPA Affiliate Amazon Marketing through ‘legal hijacking’. He says $50 a day is not impossible, and the best part is that you don’t need a website or a mailing list to make his formula work. 1500 + students have enrolled for his course and many have proclaimed great outcomes.
Absolutely! It is easy enough in a sense that you can get started without a whole lot of initial investment but also what you need is persistence and determination. The way that it works is you find a product or services that you are comfortable to promote and when I say comfortable, I mean the ones that you can talk about all day and convince your customer to buy it.
2. Next, you are not building a list of buyers. You are basically giving away all your leads to the product owner who simply does nothing to get the traffic from you. All you get is a commission and that’s only if you actually make a sale. So once your supply of traffic runs out you are dead in the water. No more money for you :( Of course you can always send your traffic through a squeeze page before redirecting them to the vendor’s website and that’s what smart affiliates do. You should always build a list! But you are not using the number 1 secret to making money which is leverage. On the other hand the product owner has many more opportunities to make affiliate sales because all he has to do is redirect the traffic you sent him for free to other offers. The vendor can put affiliate links on his thank you pages, inside his ebook, send out promo emails to his list he built thanks to you, and the list goes on and on. See my point? So how can you do this if you are just starting out? The best and easiest way to do this is by creating low cost products. How hard would it be for you to create a nice 20-30 page report (you can so totally outsource that too!) and sell it for $7-$27 bucks? Then you can set up a 100% commission affiliate program and start recruiting affiliates to sell the product for you. You should probably add some kind of upsell into the funnel to make it worthwhile for affiliates to send traffic. If the only commission they get is a measly $7 bucks they might not even bother. You can add an upsell by simply making a video course out of your ebook you just created, or get some high quality PLR product and rebrand it with your name etc. Now all you have to do is concentrate on converting that traffic affiliates are sending you and make more money. You will need to create a good converting sales letter or sales video. I highly recommend outsourcing this part if you have no copywriting experience. When you are a vendor the best investment you can make is to hire a good copywriter instead of worrying about traffic. Affiliates will send you traffic so that’s out of the way. I hope you are getting the idea here. A product owner is nothing more than a super affiliate who uses leverage to sell other affiliate products on the backend. That’s how all the gurus do it in the internet marketing community. There is nothing wrong with being just an affiliate. You can make a lot of money with that too especially when you are building content sites and your traffic is free. Building Authority content sites is a huge business because your product is traffic at that point, but that’s a whole different topic. Performance review phrases comments/ free download examples Page 2
Referral fees aren’t just for the products you recommend. Perhaps the coolest thing about the Amazon Associates program is that you receive credit for any sale associated with your affiliate link for 24 hours. So, if a customer visits the page of the product you recommended, but then goes on to purchase five more eligible items during that same visit, you will receive a portion of that entire sale.
You hereby agree to indemnify and hold harmless FatCow and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) (any or all of the foregoing hereinafter referred to as "Losses") insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the Affiliate Trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your Affiliate Site, including, without limitation, its development, operation, maintenance and content therein not attributable to us.
You still need to make a profit, so your products’ prices should benefit you, too. You’ll need to find a balance between affordable for the consumer and profitable for you. A good way to do this is to look up not just the customer price, but also the affiliate commission for your product category. You can learn more about your potential commission on Amazon.

Again, the only constant in the online business world is changing. With every change, comes drawbacks and opportunities. In order to see these, you need to take a step back to look at the big picture. Every year or two there is a major shakeup in the online space, here is a list of just a FEW changes that had entrepreneurs grumbling in the last few years:
You buy these sites for cheaper than what they would had been a month ago, replace the links with links to your physical product, and revamp the sites to become email collecting machines that can be used to launch any new product you create – not to mention bringing back old customers to either your Amazon FBA listings or to the affiliate site for more potential sales and engagement.
“MA”'s Obligations. MA will make no use of Confidential Information for any purpose except as expressly authorized by this Agreement. Except as expressly provided in this Agreement, MA will not disclose Confidential Information to any third party and will protect and treat all Confidential Information with the same degree of care as it uses to protect its own confidential information of like importance, but in no event with less than reasonable care. Except as expressly provided in this Agreement, MA will not use, make or have made any copies of Confidential Information, in whole or in part, without the prior written authorization of Company. In the event that MA is required to disclose Confidential Information pursuant to law, MA will notify Company of the required disclosure with sufficient time for Company to seek relief, will cooperate with Company in taking appropriate protective measures, and will make such disclosure in a fashion that maximizes protection of the Confidential Information from further disclosure.
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