Just an FYI, it’s better to avoid phrases like “Get a great deal on Crest Whitestrips’ or any other qualifiers regarding the quality of the deal or price. You cannot guarantee that the deal is actually “great”, and Amazon is known to be picky about these things and treating them as misrepresentations of their brand / dishonest marketing. It’s best to keep calls to action neutral, things like “check price” or “see current price” etc.
You don’t necessarily need experience to come across as an expert in any field, but it certainly helps when people know you’re connected to that industry in some way. For example, would you rather purchase a marketing book from Neil Patel, a mover and shaker in the industry, or from someone who has had no marketing experience and just created his website yesterday?
You should also have tracking setup for every affiliate link of yours. You can do this with something like Voluum that can track the sales you are getting and where those sales are coming from. This will be useful data for an analytical buyer who wants to split test the website, not to mention it will allow you to split test the site and possibly push your monthly net profit up which will also increase your site’s listing multiple price.
Privacy/Data Collection. MA will at all times during the term of this Agreement maintain appropriate technical and organizational measures to protect any end-user data that it collects, accesses or processes in connection with this Agreement against unauthorized or unlawful use, disclosure, processing or alteration. MA will act only on Company's instructions in relation to the collection, use, disclosure and processing of any such end-user data, but in all instances in accordance with all applicable laws, rules and regulations.
You agree not to intentionally solicit for employment any of our employees or contractors during the term of this Agreement and for a period of twelve (12) months following the termination or expiration of this Agreement. Both you and we acknowledge that (i) any newspaper or other public solicitation not directed specifically to such person shall not be deemed to be a solicitation for purposes of this provision, and (ii) this provision is not intended to limit the mobility of either our employees or contractors.
FatCow reserves the right to suspend the payment of Commission Fees at any time and indefinitely, if it suspects fraud or other improper activity or a potential breach of any of the terms of this Agreement by the Affiliate or a Referred Customer. FatCow reserves the right to deduct from Affiliate's current and future Commission Fees any and all Commission Fees corresponding to any fraudulent, questionable, and cancelled purchases.
Once you complete an application to become an Affiliate, we will review your application and notify you whether you have been accepted to participate in the Affiliate Program, or not. Before we accept an application, we may want to review your application with you, so we may reach out to you for more information. We may require that you complete certain requirements or certification(s) before we accept your application. If we do not notify you that you are accepted to participate in the Affiliate Program within thirty (30) days from your application, your application is considered to be rejected.
This is the complete opposite of PPC, where you’re not even seen by the consumer in order for the transaction to take place. Instead, this is you talking directly to those who may need a product that you’re offering, who have their ears and eyes on you. This is not using your money in order to make money, like with PPC. It’s using your reputation, trust, and authority in order to get others to take your recommendation, use it and pay you something in return in the form of a commission.
I relay the story of Dan Henry because it exemplifies the power of this thing called the internet that binds us all. And while Henry has succeeded on a massive scale, so many others have hit roadblocks, stumbled, fallen and failed. The large rate of failure helps to mystify and obfuscate this world of affiliate marketing because so many are trying to penetrate this market but so few are able to succeed on a large scale.
Check out AffiliateTip.com, a popular site about affiliate marketing run by industry guru Shawn Collins. The right rail of his site features a “Blogroll” that contains affiliate links to a number of third party sites. While some of these sites have blogs, the links generally lead (through an affiliate link tracker) to landing pages where visitors can sign up for a product:
There is, however, a level of responsibility that you have to uphold while making these kinds of recommendations, especially if you have a lot of authority and influence over your followers. This is something I take very seriously. If it were up to me, this is the only way affiliate marketing would be done, because to me it’s the most honest and most helpful.
In the broadcasting field, local televisions stations are often affiliates of larger national networks. In these agreements, stations will remain locally owned but will utilize both the national network's content and advertising. It is important to realize that an affiliate is not a part of the company that it is affiliated with, but rather, an independent contractor.
I think content marketing is absolutely huge for affiliate’s, especially going into 2016, I think it will increasingly become something that will have to be adopted to gain domain trust, authority and good SERP rankings. Google loves quality content and if you want your website to stand the test of time, white-hat SEO is a must and content marketing is king!
Wonderful post. Thanks for sharing the insights. Would you mind throwing some light on not your product itself but the competition your product had prior to you entering. For example – I sell essential oil in the geated beauty category and since the competition is so fierce, I’m struggling to make organic sales. Indeed, sales and reviews seem to be the mantra for AMZ algo. I’m currently trending at 31 reviews and should hit the 50 review mark in 2 weeks hopefully. I’m truly hoping things start to change then.
But of course there is more to it than that. Most people doing affiliate marketing are doing it in an aggressive way that when you look at what they are offering, you can immediately tell that they are only doing it for the sake of earning a commission. While that may be the ultimate goal, it may not be the proper way of building a relationship with your customer. It is best to provide them descriptive, informative and helpful solutions so that they feel that what they are getting into is something beneficial to them.
Assignment. You will not assign or transfer this Agreement, including any assignment or transfer by reason of merger, reorganization, sale of all or substantially all of its assets, change of control or operation of law, without our prior written consent. We may assign this Agreement to any affiliate or in the event of merger, reorganization, sale of all or substantially all of our assets, change of control or operation of law.
Know English, can earn. All you need to know is how to know to write for this one (or how to hire a writer). It is your holistic guide to creating a white hat (Google Friendly) affiliate sites that draw organic (free) traffic from Google Search and convert that into paying customers on Amazon via your content marketing website. 17.5 hours of unadulterated video content, lifetime access and even a certificate of completion. At a rating of 4.8 out of 5, it is a no brainer when it comes to deciding whether this is good or bad for you. Created by SEO Academy Leaders in SEO Education, this will get your Amazon Affiliate website SEO on the right track.
You can do it for FREE or you can do it with FEE. Anything free is really limited BUT, here’s the best part, by doing it free and trying it out first, you minimize your money lost to almost none. Have you heard about the saying that “Time equals Money“? That is by far the only investment you will be doing if you decide to do it for FREE because you will be spending time learning how to do it.
You will market Local Associates Products to Amazon customers only at those locations and through those methods by which you customarily conduct your registered business. Solely with respect to the Local Associates Program, and notwithstanding anything to the contrary in the Participation Requirements, you may include Special Links in written physical and digital materials (including email) which are displayed, distributed, emailed, or offered to customers, clients, or third parties with whom you have a preexisting relationship; provided, that such written physical and digital materials are in compliance with the Associates Program Operating Agreement, the Trademark Guidelines, and the Amazon Brand Usage Guidelines. Upon our request, you will provide us with representative sample materials and written certification that you have complied with the foregoing. We will specify the form of, and content required in, that certification in any such request. Any failure by you to provide the certification in accordance with our request will constitute a material breach of this Local Associates Policy. For the avoidance of doubt, (i) for the purposes of the CAN-SPAM Act of 2003 and any similar or successor legislation (CAN-SPAM), you are the “Sender” of each email containing any Special Links, (ii) for the purposes of the Communications Act of 1934 as amended by Telephone Consumer Protection Act of 1991 and any similar or successor legislation (TCPA), you “make” and “initiate” each text message containing any Special Links, and (iii) you must comply with CAN-SPAM, TCPA and marketing industry standards and best practices for all emails, texts, and other messages relating to the Local Associates Program. Amazon may revoke the offline marketing permissions granted in this Section 3 at any time in its sole discretion by providing written notice to you.
I have recently signed up for some other affiliate programs and mixed those links in with my Amazon links. Readers clearly prefer Amazon, and I can understand why. I know that if I have the choice when I buy something, I almost always go with Amazon. And when I’m shopping for almost anything, I always check to see if I can get it at Amazon for less. Don’t most Americans? So I’m not giving up on Amazon.
Just like a real-world funnel, a sales funnel acts similarly. It funnels down visitors through several stages before they become buyers. The way Henry explains it, if you're not creating an emotional attachment during each stage of that funnel, then you're largely wasting your time. It has to start from the very beginning, and it has to carry out all the way to beyond the purchase.
[Sender.Company] is a proven leader in affiliate marketing. We have a track record of optimizing our clients’ current affiliate platform to help them realize an average increase in clicks, conversions, revenue, and average order value. Our affiliate strategy is tailored for each client depending on the goals set forth by the client and include a combination of publisher recruitment and commission optimization.
You still need to make a profit, so your products’ prices should benefit you, too. You’ll need to find a balance between affordable for the consumer and profitable for you. A good way to do this is to look up not just the customer price, but also the affiliate commission for your product category. You can learn more about your potential commission on Amazon.
Use of Links. If you qualify and agree to participate as an Affiliate, we will make a variety of graphic and textual links available to you (each referred to herein as a "Link" or collectively, as the "Links"). The Links will serve to identify your website as a member of the Affiliate Program and will establish a link from your website or e-mail to FatCow’s website. You agree to cooperate fully with us in order to establish and maintain such Links. You further agree that your use of the Links must be in compliance with this Agreement at all times. FatCow may modify the Links from time to time in its sole discretion. You will not use graphic or textual images (indicating a Link) or text messages to promote FatCow that are not approved in advance by FatCow. All Affiliate Sites shall display the Links prominently in relevant sections of their website. Furthermore, you agree not to use cookie stuffing techniques that set the affiliate tracking cookie without the Referred Customer's knowledge (e.g. iframe). Any information with respect to FatCow that is going to be displayed on the Affiliate Site must be preapproved by FatCow in writing.
And remember, whether you decide to use paid advertising or a free blog to promote Amazon products through the Amazon Associates affiliate program, there will be a learning curve involved. Don’t expect success right away. But if you stick with it, you’ll find the exact formula that works for you and your target audience. After that, it’s like a cash machine pumping money into your bank account 24/7/365. So have fun and enjoy the process!!
2. Performance of Work.� Agent shall be solely liable for the performance of the requested services.� The Company reserves the right to monitor Affiliate�s performance so as to verify that the Agent is performing its obligations in accordance to the terms and conditions herein. Company may ask, from time-to-time, Affiliate to provide records and documentation regarding Affiliate�s performance
Español: iniciar un negocio de marketing de afiliados, Português: Iniciar um Negócio em Marketing de Afiliados, Italiano: Iniziare un Business di Affiliato Marketing, Русский: зарабатывать на партнерском маркетинге, Deutsch: Ein Affiliate Marketing Geschäft beginnen, Français: se lancer dans le markéting d'affiliation, Bahasa Indonesia: Memulai Bisnis Pemasaran Afiliasi, Nederlands: Een affiliate marketing bedrijf beginnen, العربية: إنشاء شركة تسويق بالعمولة
There are countless mediums that you can deliver valuable content to your audience. You can use your blog. If you don't have a blog (which is a big mistake by the way), you can use social media, content marketing, video tutorials, infographics and so on and so forth. But your primary channel to deliver long-form value is going to be your blog. Start building a blog early and stay consistent with it.
11.6. Assignment. You may not assign this Agreement, by operation of law or otherwise, without our prior written consent, which may be withheld in our sole discretion. Subject to that restriction, this Agreement will be binding on, inure to the benefit of, and enforceable against the parties and their respective successors and assigns. Our failure to enforce your strict performance of any provision of this Agreement will not constitute a waiver of our right to subsequently enforce such provision or any other provision of this Agreement.
AFFILIATE PROGRAM AGREEMENT This Affiliate Program Agreement (the "Agreement") is made and effective the [DATE] BETWEEN: [YOUR COMPANY NAME] (the "Owner"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECIPIENT NAME] (the "Recipient"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree
I’m trying to figure out if I should attack a particular keyword, but don’t know if I should. It has some good stats, indicating it should be a decent keyword to reach. However, it’s an e-commerce word (aka a product that can be sold.) When I do a Google search, there are 8 results, and each is a Youtube video. You go to the second page, and the next ones are from sites like Amazon, Ebay, and Toys R Us. There are only 382,000 total results on Google. What’s your suggestion?
There’s no getting around it, making less money directly translates into a less valuable business. The valuations will go down, in some cases quite significantly as is the case for technology sites earning all their revenue from the Amazon Associates program. Again this clearly depends on the category of the site – some sites might see a slight increase in their earnings, but those are definitely in the minority.
In reviewing your website, we noticed that the URL listed on your application is a social network website. However, your site is not an approved social network or established with enough unique content and followers yet. At this time, we are unable to approve your application and have closed the account under which you had been temporarily approved.
Chris, I am glad you have had good fortune with amazon, I think I have chosen the wrong niche, it appears to be very competitive, I have had my site for 4 mo, and have made zero, however, it may not be all bad, I still work on content, and I do get indexing, however, I am at a loss on how to find keywords on ranking content; If I could find this out, then I could do some seo on any LSI keywords. I do agree about having a nice looking website, I paid far much less then you did, and I think I turned out with a site that looks very nice; If visitors do not think you are legit, or if you content looks like trash, then the will bounce before you can blink. I think once I can find those magic LSI keywords and rank them, then I think things will turn around, as I have also invested quite a bit up until this point.
This site holds no stock whatsoever. They are just promoting amazon products by ranking high for keyword terms around scooters “best pro scooter” “best scooters for kids”. People are searching for these terms in their thousands every month. They click on his amazon links, purchase products on amazon and then the owner of myproscooter.com will get commission on the whole basket.
Yes, this is similar to the first point; however, it's important to take this one step further. Don't just stop at “best sleeping bags” or “sleeping bag reviews”! You should target phrases that are even longer tailed, which could mean going after keywords with very low search volume. I do that here on Niche Pursuits and every blog or website I've built.
Longtime affiliate marketer and co-founder of Shareist Scott Jangro suspects that Gawker Media’s Amazon widgets are custom-built. “It looks like they’ve built a system allowing them to capture data that gives them full-circle reporting on what’s getting bought, through which page, and possibly even by user,” he told me. “Showing a count of purchased products for social proof is just one of the many things they can do with this data.”
Of course you want affiliates with high commissions, but they should also have a solid reputation with high conversions and low reversal rates (you get $0 if people cancel after signing up). If they’re part of an affiliate marketplace like ShareASale or ClickBank you can see some numbers there. Companies likes Amazon/SiteGround are safe bets, otherwise do your research (or track your affiliate links so you can monitor their performance). Avoid affiliates offering huge commissions since this probably means they’re struggling to acquire/retain customers naturally. This will hurt your numbers (specifically your conversions/reversal rates).
It is the intent of FatCow to treat all of our customers fairly. Accordingly, we require all FatCow Affiliates to comply with applicable laws, regulations and guidelines concerning advertising and marketing, including without limitation, the Federal Trade Commission (FTC) Endorsement Guides, which require that material connections between advertisers and endorsers be disclosed. This means that all Affiliate Sites (e.g. directories, review/rating websites, blogs, and other websites) and any email or collateral that provide an endorsement or assessment of FatCow’s Products and Services must prominently disclose the fact that you receive compensation for Referred Customers.
MA shall notify Company promptly of any misuse of unauthorized use of the Technology, which comes to the attention of MA, and shall notify its Clients upon the request of Company when Company believes such Technology are being misused. MA shall cooperate, at Company’s reasonable expense, with Company in any action, including any legal action, which Company may feel is necessary in order to protect the Technology.
Sales and Technical Training. MA shall attend initial marketing, application, and technical training as required and provided by Company; provided, however, that Company shall not require MA to market or support Technology according to a marketing plan or system prescribed in substantial part by Company. The MA will however, be responsible to display and explain in detail the methods by which they plan to achieve the assigned quotas.
This site might seem authoritative, but it doesn’t really cater to the visitor. As you can see the site contains a ton of ads, and doesn’t do much to provide a good reading experience. The content is long, but it’s also very hard to read. You could easily create a site that reviews this product and provides a better reading experience and higher-quality review.
The precise affiliate marketing business model can be done in a number of ways. You can purchase advertising either online or off, you can write an e-book and have affiliate links strategically placed in your book, you can utilize YouTube or other video broadcasting services to pitch products and services, you can use email marketing and even market to people offline. The number of ways to advertise products and services is nearly infinite, especially if you have a large budget to work with.
How crazy your the first to write what I needed at the beginning of my blog research venture. Thus, this is exactly what I have been doing, and funny just the other day I was writing down my cost as I go along. I am new to the blogging community and just started in Jan 2018. I am now on step 10-11ish. The part I am trying to really work on is building an audience, and writing more content so I can bring more people to my site. It is hard work for sure. Good luck!
Marketing Plan. MA shall submit an annual marketing plan to Company outlining, among other things, activities and staffing directed at attaining mutually agreed upon annual sales quotas. The Annual Quota is defined in Schedule A of this Agreement. The annual marketing plan shall be devised solely by MA and MA shall not be required to follow an operating plan, standard procedure, training manual, or its substantial equivalent, published by Company.
The value proposition is a bit less direct in this case, but can still be very effective. Carolla provides a service to his audience in the form of free entertainment (the podcast) and then asks for support in order to pay the bills. In this case, the “ask” can be very effective since he’s just requesting his listeners to take a few seconds to get to Amazon through his affiliate link.
To his surprise, he discovered several affiliate marketers were willing to build entire websites to promote their retailing partners. BetterCeilings, a site that one of these affiliates developed on Mr. Jara’s behalf, features dozens of articles and videos with tips on choosing the right type of tile and installation — all linking back to Mr. Jara’s site.
Commissions will accrue and only become payable once you (i) provide all relevant tax and address documentation pursuant to Section 9 below and (ii) reach the Commission Threshold of $50 based on the commission rates stated on the FatCow website, solely as applied to Qualified Purchases which occurred within ninety (90) days of the end of the calendar month in which the first of such Qualified Purchases occurred. For example, if you provide sign-ups which result in one Qualified Purchase on January 1st and a second sign-up which leads to a Qualified Purchase on August 10th, and you provide all necessary tax documentation on August 10th, no commission would accrue because the second Qualified Purchase occurred more than one hundred and eighty (180) days after the end of January when the first Qualified Purchase occurred. However, if you subsequently provide a sign up which leads to another Qualified Purchase on September 5th of the same year, then commissions would accrue on the latter two Qualified Purchases (i.e., the Qualified Purchases from August and September of the same year). All Qualified Purchases still eligible to result in commissions under this Section 8 must remain active and in good standing pursuant to the terms of this Agreement in order to remain eligible for accrual of a commission. Once a commission has accrued under this Section 8, the amount of such commission (the “Commission Fee”) shall be due and payable to you under the terms of Section 9. FatCow reserves the right to change the Commission Threshold by amending this Agreement and will notify you for any such amendment pursuant to the terms of this Agreement.
Hi I’ve tried to make money on Amazon. Had a great looking website but had no hits or anything in two months and when I called them to see why I’m not getting any hits they said to me do you have a domain name and I said no you guys never told me I needed one. So I closed my site and never tried again. I’m thinking of trying again maybe I might do it this time
The more people you are able to help, the more money you will make in return. It really is that simple. Sure, many other “guru’s” out there will tell you about ways to make money on auto-pilot using super-secret systems or software programs that do all the work for you. But unless you are truly providing value to other people, you will never make a good living long-term in affiliate marketing.
For more expert internet marketers, craft a sales funnel around your affiliate products you are promoting. This could be done via a 7-day bootcamp that you give away to your email list, or perhaps a cheat sheet that contains affiliate links. By creating a sales funnel and building an email list though with paid ads, you can seriously scale your business to the moon very quickly once you have a profitable campaign underway.
One of the talking points in 2017 was Apple’s Intelligent Tracking Prevention feature for its Safari browser through its IOS 11 update - which meant first-party cookies that previously remained would expire within 24 hours while deleting a site’s cookies entirely if the user doesn’t visit the site for 30 days. This feature sparked controversy in the digital marketing space with comments from the IAB, Webgains and Tradetracker on the impact it had on tracking users’ behaviour.
No Resale Limitations. Unless otherwise stated in this Agreement, Company shall not require that MA be limited to the persons or accounts to which it may market, distribute or sublicense any product or service that MA sells or desires to sell, including without limitation, the Technology, within the Territory as defined in Schedule A of this Agreement.
d) To the extent you have in any manner violated or threatened to violate the Program Operator’s intellectual property rights, the Program Operator may seek injunctive or other appropriate relief in any court located in Anchorage, AK, USA and you consent to exclusive jurisdiction and venue in such courts. Use of the Program Operator website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree that no joint venture, partnership, employment, or agency relationship exists between you and the Program Operator as a result of this agreement or use of the website, products, and/or services. The Program Operator’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of the Program Operator’s right to comply with governmental, court and law enforcement determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.
I also show off some of my live income generating websites inside the course and the more people that see them the more likely it is for those niches to be burned out. So I’d rather charge for access to step by step information and access to live example websites I have up and running that are making money so people can examine them and apply what they’ve learned to other niches.
So, now that you know everything there is to know about how to add Amazon affiliate links to WordPress, what will you do with this information? Just save a little money on Amazon? Will you start out small and embed promotional product links into your blog content? Will you be adventurous and launch your own Amazon affiliate store? Or are you concerned about the use of too many affiliate links affecting site speed?
Once you’re financially stable, I hope you start giving back. It feels good and people like the idea of supporting a good cause (they will be more likely to click your affiliate link in your disclaimer). This also means you don’t have to use as many links in your content and risk getting a penalized. Last year I donated $3,000 to Red Cross At Hurricane Harvey.
If you’re writing reviews, you should 100% be using rich snippets (they add review stars to your search engine snippets and increase click-through rates). There are many WordPress plugins for this but my favorite is WP Rich Snippets. It’s $69/year (or $399 one-time) and I use it for every single review I write. They have tons of add-ons, settings, styling options, and looks nice. Free plugins like All In One Schema.org do work but lack settings, styling, and flexibility.
Effects of Expiration/Termination. Expiration of this Agreement, and termination of this Agreement: (i) without cause by us,(ii) by you with cause, (iii) by you according to the ‘Termination for Agreement Changes’ section, shall not affect our obligation to pay you a Commission, so long as the related payment by the Customer Transaction is recognized by us within thirty (30) days after the date of such termination or expiration and provided that in no event shall you be entitled to payment of Commission under this Agreement if you are eligible to receive a revenue share payment under the Sales Solution Program Agreement, Sales Referral Program Agreement or Agency Partner Program Agreement. We will not pay you fees on Customer Transactions recognized by us after thirty (30) days after the date of such termination or expiration set out above. Provided however, in the event of termination without cause by you, or for cause by us, our obligation to pay and your right to receive any Commission will terminate upon the date of such termination, regardless of whether you would have otherwise been eligible to receive Commission prior to the date of termination. Except as expressly set forth in this section, you are not eligible to receive a Commission payment after expiration or termination of this Agreement. Upon termination or expiration, you will discontinue all use of and delete the Affiliate Tool that we make available to you for your participation in the Affiliate Program. Upon termination or expiration, an Affiliate Lead is not considered valid, and we may choose to maintain it in our database and engage with such a prospect.
You further represent and warrant that: (i) you will ensure that you are compliant with any trade or regulatory requirements that may apply to your participation in the Affiliate Program (for example, by clearly stating you are a HubSpot Affiliate on any website(s) you own where you make an Affiliate Link available); (ii) you will accurately provide in the Affiliate Tool all websites and domains you own where you intend to use Affiliate Links to generate Affiliate Leads; (iii) you will not purchase ads that direct to your site(s) or through an Affiliate Link that could be considered as competing with HubSpot’s own advertising, including, but not limited to, our branded keywords; (iv) you will not participate in cookie stuffing or pop-ups, false or misleading links are strictly prohibited; (v) you will not attempt to mask the referring URL information; (vi) you will not use your own Affiliate Link to purchase HubSpot products for yourself.
You want to convince the reader to investigate their purchase options by the time they finish reading an article, which is why I’ll always include links to all of the products mentioned in a review at the end of the article. That way it’s an easy transition from learning about the product during your review and then at the end it’s time to make a purchase.
This agreement will begin upon your sign-up with the affiliate program and will end when either you or the Program Operator terminates your affiliate status, or if your account is inactive in any continuous twelve month period. An affiliate may terminate this agreement at any time, and for any reason, by writing to – or emailing – the Program Operator at the email address listed on the website. The affiliate may not transfer this agreement, or any rights conveyed in this agreement, to any third party whatsoever.