first off, show visitors that you have a great site by getting a better theme! You did not get a penalty because of affiliate content, nor have I ever heard of, however, I have heard of sites in the past getting penalty for having do follow links to affiliate programs such as amazon, remember, google does not like you giving credit to a site in exchange for receiving paid compensation, so ask yourself, are your external links nofollow? this may also include any buttons/graphics that link to affiliate sites that do not have a no follow attribute, not going to go to much into this, so I am going to assume your content is ok, if it is, then you need to check your link portfolio; maybe you have too many low quality links and/or you may have over-optimized anchor/text in your link building efforts; bad links, over optimization are common link issues that could cause your site to get a penalty, as it is not about what you are writing about, if all else fails, then hire seo consultant for an entire site autdit, they will go through your site tooth and nail, and see why you have lost your rankings. good luck.
Analytics are limited. Unlike with conversions made directly on your WordPress site, you’ll be limited in terms of what you can learn about the people making purchases through your affiliate links. While Amazon does provide you with details about clicks and sales, you won’t get deep insights into who the consumer was and what they did on your site before they got to that point that you would with Google Analytics.
2.7 All intellectual property rights comprised in any of Our Materials, Our Marks, the services provided by us, the Sites are all owned by Giv & Take Profit and you shall have no rights, interests, claims and/or demands in and/or to the same. Any use of any trade mark or trade name that contains, is confusingly similar to or is comprised of Our Marks without our express prior written consent shall be unauthorized. Without derogating from the generality of the afore-going, you shall not register or use or attempt to register or use any of Our Marks in part of any domain name and/or any trade marks or names which contain, are confusingly similar to or are comprised of Our Marks. You agree not to attack the ownership of and title to Our Marks in any way.
An affiliate agreement can be created for any type of business, whether you are a corporation or sole proprietor. Creating an affiliation with a company or individual with a large customer base and a proven track record is a great way to promote your business. Always draft the agreement so that each company will understand their obligations and responsibilities to avoid future legal conflicts.
The more people you are able to help, the more money you will make in return. It really is that simple. Sure, many other “guru’s” out there will tell you about ways to make money on auto-pilot using super-secret systems or software programs that do all the work for you. But unless you are truly providing value to other people, you will never make a good living long-term in affiliate marketing.
b) All legal or other fees incurred in collecting returned checks or declined credit cards or any other lack of payment related to a sale made by an affiliate will be payable by the affiliate. Any sums not collected from the affiliate or affiliate’s customer are not commissionable, and any fees incurred during processing or handling of sales made by the affiliate will be deducted in whole from any commissions due to the affiliate. Further, in the event that the commissions due the affiliate are insufficient to cover any sums, the affiliate agrees to pay the full amount to the Program Operator.
Amazon runs one of the largest affiliate programs around, called Amazon Associates. You can become part of the program as long as your website already has some content (about five or ten posts). Bear in mind that once you’ve applied, it can take a few days to be approved. Once your account is ready, you can start to focus on building an effective website.

Amazon has long offered short-term bounties and bonuses around specific products, but the new system gives the company more power than ever to promote certain brands and categories. Affiliates hawking Amazon’s own products, like Prime Video, Prime Music, and Kindle Unlimited, will receive significantly higher rates than physical versions of the same media from traditional publishers.
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