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… ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1”), and that your page includes a “table of contents” which links to the individual anchors… you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.
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Longtime affiliate marketer and co-founder of Shareist Scott Jangro suspects that Gawker Media’s Amazon widgets are custom-built. “It looks like they’ve built a system allowing them to capture data that gives them full-circle reporting on what’s getting bought, through which page, and possibly even by user,” he told me. “Showing a count of purchased products for social proof is just one of the many things they can do with this data.”
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Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”