5.2 We will not be liable for indirect, special or consequential or like loss or damage or any loss of revenue, profits or data arising in connection with this Agreement and/or the Affiliate program and/or any termination thereof, even if we have been advised of the possibility of such damages. Further our aggregate liability arising with respect to this Agreement and/or the Affiliate program and/or the termination thereof will not exceed the total commission paid or due and payable under this Agreement for the 12 month period immediately preceding the event giving rise to the payment obligation.
… ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1”), and that your page includes a “table of contents” which links to the individual anchors… you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.
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Longtime affiliate marketer and co-founder of Shareist Scott Jangro suspects that Gawker Media’s Amazon widgets are custom-built. “It looks like they’ve built a system allowing them to capture data that gives them full-circle reporting on what’s getting bought, through which page, and possibly even by user,” he told me. “Showing a count of purchased products for social proof is just one of the many things they can do with this data.”
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Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”
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