These Associates Program policies (“Program Policies”) are incorporated by reference in the Associates Program Operating Agreement, and capitalized terms used in these Program Policies and not otherwise defined here will have the definitions provided in the Agreement. The rights and obligations of the parties under Sections 3 and 6 of the Associates Program Participation Requirements, Section 3 of the Associates Program IP License and Section 4(d) and 5 of the Associates Program Local Associates Policy will survive the termination of the Agreement. For the avoidance of doubt and without limitation for purposes of Section 6(a) of the Agreement, any violation of the Associates Program Participation Requirements, the Associates Program IP License, Section 1 of the Amazon Influencer Program Policy or Section 3 of the Associates Program Local Associates Policy will be deemed a material breach of the Agreement.

It’s time to mix and match. Instead of switching your entire blog over to luxury beauty products, mix in an occasional affiliate link. Perhaps write comparison articles that pit luxury beauty products against normal beauty products. Try to compare different makeup, face creams, hair styling tools, etc. Or, talk about the best products in different price categories. What is the best budget hair straightener, and what is the best luxury hair straightener?


The more people you are able to help, the more money you will make in return. It really is that simple. Sure, many other “guru’s” out there will tell you about ways to make money on auto-pilot using super-secret systems or software programs that do all the work for you. But unless you are truly providing value to other people, you will never make a good living long-term in affiliate marketing.
A great point you made there though. Too many people try to take on too much at once and end up spreading themselves too thin – trying to conquer all the niches at the same time. Marketers also do this with advertising. Instead of sticking with one platform until they are generating a consistent number of leads they will jump from platform to platform, in essence chucking a load of crap at a wall and seeing what sticks.

All things considered, you could realistically see prices going up across the board for all items, unless some sellers deem they can partially eat the cost of tax hikes to maintain a competitive price edge in their particular space. Then there is Walmart going after Amazon’s ecommerce space market share, including and especially their Prime market. That also will affect the value of Amazon FBA businesses, just as Amazon’s rise affected to value of eBay businesses in many sectors.
Thanks for posting these great tips. I am pondering getting into affiliate marketing. I survived a major stage 4 metastatic cancer but my finances, savings, career and credit were the sacrificial lambs on the alter of survival. I say pondering because I hear of so many starting out with ten tons of optimism and drive, only to end up bankrupt and on a long term Zoloft prescription. Are there simply too many online marketers out there or is it still possible to start from scratch and ramp up a descent business that stands out of the hay stacks? By descent, I mean enough to make a full time living, not worrying about food & shelter. How much time from zero to $4,000.00 per month (salary and/or net… spendable personal funds)

Before purchasing the site, ask the seller if they have any special offers with their affiliate managers/networks. If they do, you will want to make sure that you are going to be getting the exact same special deals when you take over the website. These special deals could be something as simple as allowing extra people into a capped offer, or even as lucrative as providing a bump in pay percentage.
As used herein, “Confidential Information” means all confidential information disclosed by a party ("Disclosing Party") to the other party (“Receiving Party”), (i) whether orally or in writing, that is designated as confidential, and (ii) HubSpot customer and prospect information, whether or not otherwise designated as confidential. Confidential Information does not include any information that (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party or (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party.  The Receiving Party shall: (i) protect the confidentiality of the Confidential Information of the Disclosing Party using the same degree of care that it uses with its own confidential information, but in no event less than reasonable care, (ii) not use any Confidential Information of the Disclosing Party for any purpose outside the scope of this Agreement, (iii) not disclose Confidential Information of the Disclosing Party to any third party, and (iv) limit access to Confidential Information of the Disclosing Party to its employees, contractors and agents. The Receiving Party may disclose Confidential Information of the Disclosing Party if required to do so under any federal, state, or local law, statute, rule or regulation, subpoena or legal process.
Hey Chris, ok I have an affiliate site with 2000 products. Is their a plugin or something to let me know if a product is no longer available. Or is their a plugin that checks links everyday automatically to let me know if their is a problem. Nothing worse than clicking a link to find out the page is no longer available. I’m not about to click all my links to check either.
This site holds no stock whatsoever. They are just promoting amazon products by ranking high for keyword terms around scooters “best pro scooter” “best scooters for kids”. People are searching for these terms in their thousands every month. They click on his amazon links, purchase products on amazon and then the owner of myproscooter.com will get commission on the whole basket.

3.4. You will be solely responsible for the development, operation and maintenance of your Site and for all materials that appear on your Site. We disclaim all liability for such materials. You shall indemnify and hold us harmless from all claims, damages and expenses (including, without limitation, attorney's fees) relating to the development, operation, maintenance and contents of your Site. You are also responsible for notifying us of any malfunctioning of the Required URLs or other problems with your participation in the Program in accordance with the terms of the Offer and this Agreement. BTI will respond in normal course to all concerns upon notification. 

He provided another example here where he created an article titled “The Perfect Website For You To Study“. In a nutshell, he stated about the way he construct his content by producing articles such as “Best Of Post” with corresponding “How To’s“. In other words, there is a distinct way of catching your readers/visitors attention by having consistency and technique in your article writing.

So how do we make sure we don’t get burned again? The answer is simple: don’t put all your eggs in one basket. In other words, if you’re looking to make money from your website, don’t just rely on one source of income! There are many different ways to make money with a niche website, including advertisements, selling digital or physical products, and more!


It seems easier said that done, is it not? I believe so but this is doing it for FREE remember? When you are ready to venture online and set aside an initial investment, you will have a full spectrum of resources and you can also collaborate with others with common goals to succeed. Continue reading as I will tell you more about a platform that I believe has the best opportunity to get you started in the right direction.
It is solely your responsibility to provide FatCow with accurate tax and payment information that is necessary to issue a Commission Fee to you. If FatCow does not receive the necessary tax or payment information within ninety (90) days of a Qualified Purchase which would otherwise trigger Commission Fees, the applicable commissions shall not accrue and no Commission Fees will be owed with respect to such Qualified Purchase.
Hi Megan – one way to do it is have a dedicated deals page so you basically only have one page to update on your site, maybe every couple of weeks and then you always send people to the same page. Another thing we’ve done is just do this seasonally – so times like Labor Day, July 4th, etc. when retailers (including Amazon) usually have some notable deals happening. In that case, we’ll set up a page devoted to Labor Day deals and then send a blast email about it.
Whatever you choose to do with this monetization and marketing technique, take time to plan your strategy. While it is very easy to get started and to add Amazon affiliate links to WordPress, the key to success is in how well you execute those links and promote them to your visitors. Affiliate marketing takes time to excel at, so be patient and don't give up!

Affiliate marketing can be incredibly lucrative with just one website and a bit of content. This is different than the Amazon affiliate model, which often takes several sites to create a great income with their sliding tier of commissions. In addition, there is an incredible variety of products to promote and sell. Almost every business has an affiliate program of some kind, you just scroll down to the bottom of their site and their affiliate program will be hyperlinked right next to their Contact Us link.
If you provide us with suggestions, reviews, modifications, data, images, text, or other information relating to any Program Content or in connection with your participation in the Associates Program, or if you modify any Program Content in any way (collectively, “Your Submission”), you hereby irrevocably assign to us all right, title, and interest in and to Your Submission and grant us (even if you have designated Your Submission as confidential) a perpetual, paid-up royalty-free, nonexclusive, worldwide, irrevocable, freely transferable right and license for the maximum duration of protection available under applicable law to: (a) use, reproduce, perform, display, and distribute Your Submission in any manner; (b) adapt, modify, re-format, and create derivative works of Your Submission for any purpose; (c) use and publish your name in the form of a credit in conjunction with Your Submission (however, we will not have any obligation to do so); and (d) sublicense the foregoing rights to any other person or entity. Additionally, you hereby warrant that: (y) Your Submission is your original work, or you obtained Your Submission in a lawful manner and (z) our and our sublicensees’ exercise of rights under the license above will not violate any person’s or entity’s rights, including any copyright rights. You agree to provide us such assistance as we may require to document, perfect, or maintain our rights in and to Your Submission.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
Very informative. I left a comment because I know what it is like to spend hours or even days writing a great blog to not even have someone leave a simple comment one way or the other. I started making only something like $3.00 a month with Amazon affiliate when I first started, what a joke! I was about to quit when I read your article and like one other and found out there was real money to be made. Now I am making a million dollars a year…just kidding, I couldn’t even type that sentence with a straight face. Seriously though I have boosted my earnings to a high of around $96 to an average of like $45 a month with still isn’t much, but much better than my adsense earnings. Well good day and thanks for the insights.
Theme – you don’t need a special theme for affiliate marketing, you probably just need a blog. I recommend StudioPress themes since that’s what Yoast, Matt Cutts (from Google), and I use. Matt Mullenweg, founder of WordPress also recommends them. One of the biggest mistakes I made was using a theme from Themeforest… since they’re built by independent developers who may stop making updates to their theme. This happened to me and I hear horror stories all the time about people having to switch themes and redesign their entire site. I’ve been using the same StudioPress theme (Outreach Pro) for 3 years. Their themes are lightweight (load fast), SEO-friendly via optimized code, secure, and they have a huge selection of plugins for the Genesis Framework and an awesome community in the Genesis WordPress Facebook Group. They include documentation for setting it up and will serve you for many, many years.
Many new affiliate marketers like to use the Amazon Associates Affiliate Program as their first way to start earning a living online. This is actually a great choice! Amazon is trusted by almost everyone and most people you refer to Amazon will already have an account on Amazon. This lowers the barrier to a sale. Many affiliate marketers earn a full-time living just by using the Amazon Associates affiliate program, but it has to be done right. Here are some tips and tricks to earning substantial earnings using the Amazon Associates Program.

Amazon’s website describes the process in detail. Basically, when an eligible customer follows your affiliate link and completes the ‘Bounty Action’, you get a special bonus. These bounty actions include signing up for a free trial of Amazon Prime, buying an audiobook on Audible, creating an Amazon Baby Registry, etc. The special bonus is not a percentage of anything, but instead a set dollar amount.
2. Performance of Work.� Agent shall be solely liable for the performance of the requested services.� The Company reserves the right to monitor Affiliate�s performance so as to verify that the Agent is performing its obligations in accordance to the terms and conditions herein. Company may ask, from time-to-time, Affiliate to provide records and documentation regarding Affiliate�s performance
IN NO EVENT SHALL COMPANY BE LIABLE TO “MA”, ITS CLIENTS, OR ANY THIRD PARTY FOR ANY TORT OR CONTRACT DAMAGES OR INDIRECT, SPECIAL, GENERAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO, LOSS OF PROFITS OR ANTICIPATED PROFITS AND LOSS OF GOODWILL, ARISING IN CONNECTION WITH THE USE (OR INABILITY TO USE) OR DISTRIBUTION OF THE TECHNOLOGY FOR ANY PURPOSE WHATSOEVER.

Amazon operates a volume-based advertising fee structure. The more products that are shipped as a result of your affiliate links, the more you'll make per sale. Once you have sold enough products to move up to a different advertising rate, all subsequent sales will give you commission at that rate, until and unless you reach the next fee level. Note that some products are exempt from this commission structure.
An affiliate marketing agreement is a contract between a business and an individual or company who agrees to market or promote the business in exchange for a commission amount. According to corporate law and taxes, an affiliate is defined as a company that is related to another company often in a subordinate role. For companies to be affiliated, one must have control over the other or both must be controlled by a third company.
(i) Place our Links or any marketing materials provided by us to you including but not limited to our logos, marks, domain name, trade name or any of the aforegoing ("Our Marks") which is confusingly similar to or is comprised of Our Marks (collectively, "Our Materials") on any online site or other medium where the material on such site or medium is as determined by us, in the exercise of our absolute discretion, illegal or in any other way unsuitable.

There is another opportunity out there for the savvy Amazon FBA owner, or even e-commerce store owner, as this Amazon update rolls out industry wide. That advantage is the ability to strategically acquire Amazon affiliate sites that are related to your niche. When you do this, you are basically buying traffic at a discount since these Amazon sites will dip in their earnings, and thus value, while still keeping the same amount of traffic.


This famous course by Lisa Irby is special for a reason. Most attendees are full of praises and in quick 4 hours you get to learn all you need to do get started in the world of affiliate marketing. Not specific to Amazon, this training will help you learn the tricks to do affiliate marketing for multiple websites, thus increasing your chances of diversifying and building a larger funnel. Lisa is a full time Internet entrepreneur and has taught thousands of people online about website creation and marketing. With this course, you are in real safe hands to get started with affiliate marketing.
In addition to all of this, you don’t really have a store to look after. You have zero products to ship or be held responsible for. You are literally just the marketing arm, unlike the ecommerce business model where you are sourcing the products that you are selling and dealing with the customer service portions of the business, along with logistics.
Cost per mille requires only that the publisher make the advertising available on his or her website and display it to the page visitors in order to receive a commission. Pay per click requires one additional step in the conversion process to generate revenue for the publisher: A visitor must not only be made aware of the advertisement but must also click on the advertisement to visit the advertiser's website.
If you have any kind of special deals with your affiliate manager, make sure that you can pass these along. If you can’t, then you need to take that portion out of the business and sell as if you weren’t getting those extra benefits. One of the best ways to transfer these kind of special perks is by also making sure that your affiliate manager becomes the manager for the new buyer as well when they sign up for that network. Most affiliate managers work on a commission basis from the sales that their affiliates are doing, so they will likely be more than happy to do this since your website is already a proven profit maker for them.
MA acknowledges that any breach or threatened breach of this Agreement involving an unauthorized use of Confidential Information or Company and/or its Affiliate’s intellectual property will result in irreparable harm to Company and/or its Affiliate for which damages would not be an adequate remedy, and therefore, in addition to its rights and remedies otherwise available at law, Company and/or its Affiliate will be entitled to seek injunctive or other equitable relief, as appropriate, and MA hereby waives the right to require Company and/or its Affiliate to post a bond. If Company and/or its Affiliate seeks injunctive or other equitable relief in the event of a breach or threatened breach of this Agreement by MA involving an unauthorized use of Confidential Information or Company and/or its Affiliate intellectual property, MA agrees that it will not allege in any such proceeding that Company and/or its Affiliate remedy at law is adequate. If Company and/or its Affiliate seek any equitable remedies, it will not be precluded or prevented from seeking remedies at law, nor will Company and/or its Affiliate be deemed to have made an election of remedies.
This Affiliate Agreement ("Agreement") contains the complete terms and conditions between us, FatCow ("FatCow") and you, regarding your application to and participation in, the FatCow Affiliate Program (the “Affiliate Program”) as an affiliate of FatCow (an “Affiliate”), and the establishment of links from your website to our website, https://www.FatCow.com.
From time to time, we may run general special programs or promotions that may provide all or some Associates the opportunity to earn additional or alternative fees (“Special Program Fees”). For the avoidance of doubt (and notwithstanding any time period described in this section), Amazon reserves the right to discontinue or modify all or part of any special program or promotion at any time. Unless stated otherwise, all such special programs or promotions (even those which do not involve purchases of Products) are subject to disqualifying exclusions substantially similar to those identified in Section 2 of this Fee Statement, and any restriction under the Program Documents applicable to a Product purchase will also apply on a substantially similar basis as restrictions for special programs or promotions.
These are your basic pay-per-click affiliate marketing campaigns where you have no presence and no authority in the niche of the product you’re promoting. There’s no connection between you and the end consumer, and all you’re doing is putting an affiliate link in front of someone via Google Adwords, Facebook ads, etc. in the hopes that they’ll click on your link, buy the product, and earn a commission.
I doubt that every person who places one of those links on their blog actually uses each of those products and services. And that’s okay. Placing affiliate links on your site that are related to your niche is a decent strategy to earn extra income. Whether it’s in the sidebar in banner form, or in a text link at the bottom of your blog post, because you have a website and some authority, people will trust you and your decision to place the ad on your site.
Affiliate Contracts. Section 4.18 of the Seller Disclosure Letter sets forth a true and complete list of all contracts (all contracts required to be listed in Section 4.18 of the Seller Disclosure Letter, collectively Affiliate Contracts) between or among (a)(i) any Company or (ii) any Seller Party (on behalf of the Business) or the Business itself (in each case to the extent binding on a Company after giving effect to the Reorganization), on the one hand, and (b)(i) any Affiliate of a Seller Party or (ii) any officer, director or employee of a Seller Party in an executive position or above (or, to the Knowledge of Seller, any family member of any of the foregoing), on the other. Other than the Transaction Agreements and except as listed in Section 4.18 of the Seller Disclosure Letter, no Seller Party nor any Affiliate of any Seller Party (A) has any claim or cause of action against any Company or the Business or (B) owes money to, or is owed money by, any Company or the Business.
It’s such a dramatic “how to” curious area that grows a reader’s attention more thirsty to know the last word for his fulfillment. You should arrange the brief points of the topic as it’s background information messaging to the audiences that this is for them to solve their somehow problems. Make it different in style of approach, funny and empathetic for the readers to propel them for digging up the solution. You shouldn’t miss stitching one main keyword in this strategic SEO area.

I was following someone else’s guide and they said you should have a static front page, but I feel like I would be getting more views and more clicks if I had the opposite ie; my latest blogs on the homepage. I also checked my stats and when I link to an article/review people stay longer. When I link to the home page they don’t stay as long AND a higher bounce rate. My bounce rate for the homepage is literally 3,000 in the past month. They hit that homepage and stay for around 7 minutes which means most are probably reading the static page, but then they just… leave.
Affiliate Contracts. Section 4.18 of the Seller Disclosure Letter sets forth a true and complete list of all contracts (all contracts required to be listed in Section 4.18 of the Seller Disclosure Letter, collectively Affiliate Contracts) between or among (a)(i) any Company or (ii) any Seller Party (on behalf of the Business) or the Business itself (in each case to the extent binding on a Company after giving effect to the Reorganization), on the one hand, and (b)(i) any Affiliate of a Seller Party or (ii) any officer, director or employee of a Seller Party in an executive position or above (or, to the Knowledge of Seller, any family member of any of the foregoing), on the other. Other than the Transaction Agreements and except as listed in Section 4.18 of the Seller Disclosure Letter, no Seller Party nor any Affiliate of any Seller Party (A) has any claim or cause of action against any Company or the Business or (B) owes money to, or is owed money by, any Company or the Business.
Hey Sue, I can’t disclose the amount of money that the website was earning when I sold it, but as I admitted at the onset of the article my income from Amazon would have surpassed $100,000 had I not sold the site. I already have several other authority style websites I’m building up as well as my network of smaller niche sites that earn good money as well.
Additionally, you must either include the following disclaimer adjacent to the pricing or availability information or provide it via a hyperlink, pop-up box, scripted pop-up, or other similar method: "Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on [relevant Amazon Site(s), as applicable] at the time of purchase will apply to the purchase of this product." In the above examples, "Details" and "More info" would provide a method for the end user to read the disclaimer.
4.5 In the event of termination, the following shall apply: (i) you shall forthwith stop all marketing and promotional activities for the Sites and all rights and licenses granted to you under this Agreement shall forthwith terminate; (ii) you shall return all confidential and/or proprietary information and cease all use of Our Marks and Our Materials; (iii) we shall be entitled to leave open, redirect or deactivate any Trackers, as we may elect in the exercise of our sole discretion; (iv) save as provided to the contrary in this Agreement, we shall pay you due and outstanding commissions as at the effective date of termination but subject to all our rights of deduction and set-off and shall not be liable to you for any other payments and/or claims whatsoever.
It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).

Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization (SEO), paid search engine marketing (PPC – Pay Per Click), e-mail marketing, content marketing, and (in some sense) display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner.[citation needed]

AFFILIATE PROGRAM AGREEMENT This Affiliate Program Agreement (the "Agreement") is made and effective the [DATE] BETWEEN: [YOUR COMPANY NAME] (the "Owner"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [YOUR COMPLETE ADDRESS] AND: [RECIPIENT NAME] (the "Recipient"), a corporation organized and existing under the laws of the [State/Province] of [STATE/PROVINCE], with its head office located at: [COMPLETE ADDRESS] In consideration of the terms and covenants of this agreement, and other valuable consideration, the parties agree


My biggest frustration is how to drive my target to my site and links. I have to do YouTube videos as part of what I told the publisher I would do. I have cards in my YouTube videos to try to steer the traffic to my site where they can look at the offerings in a very organized fashion (which really is one of two places on the web that provide this for this publisher). I just want to work smarter instead of harder. I have had so many people thank me for the videos but it is not converting through the affiliate links. I can’t stop the YouTube videos because it is part of the agreement. Also posting the reviews on Amazon.com in the product reviews. I don’t think I can add a link to my site in product reviews.
Option 1: Payment by Direct Deposit. We will directly deposit the fees you earn into the bank account you designate once you have provided us with the name of your bank, the account number, the name of the primary account holder as it appears on the account, and other requested identifying information (such as the ABA, IBAN or BIC number, if applicable). If you have chosen payment by direct deposit and you do not provide this information, or it is not valid (for example, the account has been closed or changed), or the payment is otherwise rejected by your bank, you may instead receive payment by check which will be subject to the processing fees described below until you provide valid account information. If you select this option, we reserve the right to hold fees until the total amount due to you reaches the minimum stated in the Payment Minimum Chart. 

This is the complete opposite of PPC, where you’re not even seen by the consumer in order for the transaction to take place. Instead, this is you talking directly to those who may need a product that you’re offering, who have their ears and eyes on you. This is not using your money in order to make money, like with PPC. It’s using your reputation, trust, and authority in order to get others to take your recommendation, use it and pay you something in return in the form of a commission.
The progress of any affiliate benefits the Program Operator in many ways. If You recruit, sponsor, or obtain an affiliate through the websites, by any means, You should always be willing to assist such affiliate at no charge to such affiliate. If you are unwilling to assist such affiliates without charge, your affiliate status with the Program Operator will be terminated immediately and any commissions due will be withheld permanently as partial compensation for managing the associated and impacted affiliates.
Assuming a four-percent cut may be underestimating the overall commission rate the media giant averages. Amazon’s commission structure consists of multiple classes of commission rates. Certain product categories have fixed commission rates, while commissions on General Products start at four percent and can go up to 8.5 percent, depending on sales volume.
The reason why this type of affiliate marketing is so attractive to many is because no presence or authority is needed! It takes time to build up a reputation and trust with certain groups of people online, and many people are just too scared to commit to working on a blog or website, or just don’t have the time. For many, this is their only option.
While I was doing WordPress speed optimization I noticed lots of people needed it, but very few people supplied it (there were a lack of services and tutorials when I researched Google). I also knew hosting was the #1 factor of website speed factor and these companies paid up to $200/sale. Hosting is a competitive space but the commissions and lack of supply enticed me.
Until 2017, Amazon offered a stepped commission structure so that affiliates who sold a lot of products were paid a higher commission than those who sold little. However, Amazon eliminated this structure and began using flat commission rates for different types of products. While this is likely to continue evolving, examples of the commission structure in 2018 are as follow:
8.3 The provisions of this Agreement and instructions as may be provided by us to you from time to time hereunder constitute the entire agreement between us with respect to the subject matter thereof. Save as to the instructions and notifications as may be provided by us to you from time to time hereunder, this Agreement shall only be modified or amended by a document in writing signed by us.
I relay the story of Dan Henry because it exemplifies the power of this thing called the internet that binds us all. And while Henry has succeeded on a massive scale, so many others have hit roadblocks, stumbled, fallen and failed. The large rate of failure helps to mystify and obfuscate this world of affiliate marketing because so many are trying to penetrate this market but so few are able to succeed on a large scale.
This Agreement contains the complete terms and conditions that apply to you becoming an affiliate in Merchant.com's Affiliate Program. The purpose of this Agreement is to allow HTML linking between your web site and the Merchant.com web site. Please note that throughout this Agreement, "we," "us," and "our" refer to Merchant.com, and "you," "your," and "yours" refer to the affiliate.
In November 1994, CDNow launched its BuyWeb program. CDNow had the idea that music-oriented websites could review or list albums on their pages that their visitors might be interested in purchasing. These websites could also offer a link that would take visitors directly to CDNow to purchase the albums. The idea for remote purchasing originally arose from conversations with music label Geffen Records in the fall of 1994. The management at Geffen wanted to sell its artists' CD's directly from its website but did not want to implement this capability itself. Geffen asked CDNow if it could design a program where CDNow would handle the order fulfillment. Geffen realized that CDNow could link directly from the artist on its website to Geffen's website, bypassing the CDNow home page and going directly to an artist's music page.[10] 
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