Yes and no. Affiliate marketing can generate passive income, but the passive side of the income usually only follows putting in a few years of hard work to generate the brand and audience you'll need to begin generating those passive sales. I have multiple sites earning passive income, but each of those sites took a lot of front end work to build up to that point. And not every site gets to the point of passive income. Some sites require continual maintenance though the revenue they generate can also allow you to pay for that maintenance to be done vs. you needing to do it yourself.
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First, retailers need to do their homework. Kush Abdulloev runs the affiliate marketing program for VMInnovations, a retailer of home products and outdoor equipment based in Lincoln, Neb., that logged $2 million in affiliate-generated sales last year — roughly 20 percent of the company’s online revenue. When it introduced the program two-and-a-half years ago, Mr. Abdulloev said, no one at VM Innovations knew the first thing about affiliate marketing. He started by reading a book, “Affiliate Program Management: An Hour a Day.”