It has universal appeal. Unlike some types of marketing that work better for certain segments than others, affiliate marketing is really something that anyone can use on their WordPress site or e-commerce store. With millions of products available and categories covering a wide spectrum, you’re bound to find more than enough products worth promoting.
Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".

If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.
The concept of affiliate marketing on the Internet was conceived of, put into practice and patented by William J. Tobin, the founder of PC Flowers & Gifts. Launched on the Prodigy Network in 1989, PC Flowers & Gifts remained on the service until 1996. By 1993, PC Flowers & Gifts generated sales in excess of $6 million per year on the Prodigy service. In 1998, PC Flowers and Gifts developed the business model of paying a commission on sales to the Prodigy Network.[4][5]

Once you’re financially stable, I hope you start giving back. It feels good and people like the idea of supporting a good cause (they will be more likely to click your affiliate link in your disclaimer). This also means you don’t have to use as many links in your content and risk getting a penalized. Last year I donated $3,000 to Red Cross At Hurricane Harvey.
Working your way through all of the articles below will take you quite a while, but you’ll end up with a complete understanding of the mechanics, opportunity, and challenges associated with monetizing a site via affiliate marketing. (By the way, if you’re enjoying this article, you may want to subscribe to our free newsletter; we’ll send monetization tips straight to your inbox each day.)
5.2 We will not be liable for indirect, special or consequential or like loss or damage or any loss of revenue, profits or data arising in connection with this Agreement and/or the Affiliate program and/or any termination thereof, even if we have been advised of the possibility of such damages. Further our aggregate liability arising with respect to this Agreement and/or the Affiliate program and/or the termination thereof will not exceed the total commission paid or due and payable under this Agreement for the 12 month period immediately preceding the event giving rise to the payment obligation.
For insurance and financial products, the role of comparison tables can be a simple way to compare price, duration and what is included in the package. This can be a simple table, like Guarantor Loans' comparison chart, with just a few columns and an "apply now" or "see deal" button that is connected to an affiliate link so that when users click on it, they are taken to a page that is tracked. You earn a commission if the deal goes through. 
SEO – I have a full guide on Youtube SEO. You’ll basically want to research a video keyword in YouTube’s Autocomplete dropdown, then craft your video title/description to include your keyword. Write a long description and embed it on your blog to get more views. Create a nice custom thumbnail and make your videos long and thorough, just like your blog posts should be.
How much richly informative the article is? How much appropriate the article style is? And how much more useful the article content is? These are the crucial issues in an article for the successful affiliate content marketing. Because all the arrangements are aimed to build up credibility and trust providing useful information through the article. And helps to generate leads and achieve higher conversion rates for earning ultimate revenue.

Every single network or merchant will provide you with specific links that you can use to promote whatever it is you're looking to sell. Be sure to scrutinize the details of any offer that you decide to partake in. Then, build out your affiliate links and ensure that the sales and clicks are registering your to your account. You can use URL shorteners like Bitly or Google's own shortener to make the links more manageable in terms of length.

A team of 30+ global experts has done in depth research to come up with this compilation of Best Amazon Affiliate Marketing Course, Tutorial, Training & Class for 2018. All these resources are available online and will help you learn and excel at Amazon Affiliate Marketing. These are suitable for beginners, intermediate learners as well as experts.
My name is Jamie Spencer and I have spent the past 5 years building money making blogs. After growing tired of the 9-5, commuting and never seeing my family I decided that I wanted to make some changes and launched my first blog. Since then I have launched lots of successful niche blogs and after selling my survivalist blog I decided to teach other people how to do the same.
What initially attracted me to using Amazon’s Affiliate program was the breadth of products that they had in their system. This is a great thing if you’re niche is narrow or quite obscure as many bloggers find it difficult to find affiliate programs to match their blog’s focus. Blogs like John’s and mine here at ProBlogger do have an array of options for affiliate programs (which is why I don’t use it a lot on this blog and make most of my earnings from Amazon from product related blogs) but many bloggers don’t have the luxury of being able to choose high paying affiliate programs because they simply don’t relate to our topics. Amazon then becomes one of the more attractive options.
Short Summary: Basically what the plugin does is allow you to quickly insert a text based affiliate link, the image of the product as an affiliate link, a product information grid, convert US Amazon links to UK, GR etc. via link localization etc. etc. and have all those things be affiliate links to Amazon.com so it does a great job of improving click through rates.
(c) Recommendations Page. We reserve all right, title and interest (including all intellectual property and proprietary rights) in and to, and you do not, by virtue of this Local Associates Policy or otherwise, acquire any ownership interest or rights in or to, the Recommendation Page, the Recommendation Page URL, or information and materials on the Recommendation Page. You will not take any action that conflicts with our rights in, or ownership of, the Recommendation Page. Amazon reserves all rights to determine the content, appearance, functionality, URL, and all other aspects of the Recommendation Page, including through the display of (i) advertising materials on the Recommendation Page, without compensation to any Local Associate, and (ii) disclosure (by text, link, icon, or otherwise) regarding your participation in this Local Associates Program.
Amazon’s website describes the process in detail. Basically, when an eligible customer follows your affiliate link and completes the ‘Bounty Action’, you get a special bonus. These bounty actions include signing up for a free trial of Amazon Prime, buying an audiobook on Audible, creating an Amazon Baby Registry, etc. The special bonus is not a percentage of anything, but instead a set dollar amount.
This Data Processing Addendum ("Addendum") sets out the terms that apply as between HubSpot and Marketing Affiliate when processing EEA personal data in connection with the Marketing Affiliate Program.  This Addendum forms part of the Marketing Affiliate Program Agreement. Capitalized terms used in this Addendum shall have the meanings given to them in the Marketing Affiliate Program Agreement (the "Agreement") unless otherwise defined in this Addendum.  
Thanks a lot for those tips. I bought your course but found that the module for finding a niche cannot be easily applied for the following reasons: 1) domain (com, net, org) that match exact keywords are almost taken by someone else; 2) even if you can find an exact match keyword domain, changes are there are other competitors building similar niche review sites, simply adding good quality articles and build links with some social book marking do not seem to work well; 3) can you elaborate in details how to do the SEO for a specific niche using real exams (e.g., if you say social bookmarking, can you tell us how to find those sites or even provide a list of sites; if you use blog comments, can you walk thru the process to find good quality blog that accept comments with “do follow” etc
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
An affiliate marketing agreement is a contract between a business and an individual or company who agrees to market or promote the business in exchange for a commission amount. According to corporate law and taxes, an affiliate is defined as a company that is related to another company often in a subordinate role. For companies to be affiliated, one must have control over the other or both must be controlled by a third company.

1. What is affiliate marketing business model In this file, you can ref free useful materials about what is affiliate marketing business model and other materials for what is affiliate marketing business model such as affiliate programs, affiliate tips… If you need free ebook:  Top 21 affiliate marketing programs  Top 12 secrets to be successful in affiliate marketing  Top 8 free affiliate marketing ebooks for beginners pls visit: affiliatemarketingaz.com I. Affiliate marketing guides In today’s post I am going to reveal to you the ultimate affiliate marketing strategy that some of you might not be aware of. You probably bought all kinds of ebooks and courses about making money online with affiliate marketing, and I bet most of them teach you to become an affiliate first before you create your own product for sale, am I right? Well, what I am about to tell you may shock you because to be honest you will make MUCH more money as an affiliate if you create your own product first. Huh?! What?! …Yes I said it :) I am not saying that you can’t make a decent amount of money with pure affiliate promotions. Hell I made a ton of money promoting CPA offers, and products from many different affiliate networks, but when you create your own product for sale things become much easier especially the part of driving targeted traffic. Let me explain in more detail When you are first starting out the most important thing is targeted traffic. You need to learn how to drive highly qualified targeted visitors to your affiliate offers or no money will be made. It’s actually not that hard because you can always buy traffic. The problem starts with converting that traffic into sales. There is going to be some learning curve before you figure out how to convert the traffic you are getting. You will need to do a lot of testing and it’s going to drive the costs high before you find which traffic sources produce best ROI for you. Performance review phrases comments/ free download examples Page 1
He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Long-Tail Keywords – specific keywords usually with 3-7 individual words in a phrase. They are highly targeted and MUCH easier to rank for than broad keywords (all mine are long-tail). The lower your domain authority (check using OSE), the less competitive (more long-tail) your keywords should be. If you can get more specific and the keyword still shows up in Google Autocomplete, Moz Keyword Explorer and other keyword tools… choose the SPECIFIC one.
During each calendar month, you may earn advertising fees for Qualifying Purchases. Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations described in the “Limitations on Advertising Fee Rates for Certain Products” section below. We also may offer advertising fees in the form of bounties or other special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes, and service charges, and less any rebates, credit card processing fees, returns, and bad debt.
(a) Promotional Materials. Amazon may from time to time provide you with a standard form template and other marketing assets for use in promotional marketing materials (“Promotional Materials”), subject to the limited license in Section 4(b) of this policy. Amazon reserves the right to review your Promotional Materials at any time for compliance with this Local Associates Policy. Any failure by you to provide the Promotional Materials in accordance with our request will constitute a material breach of this Local Associates Policy.
(b) The Local Associates Products will be made available for Amazon customers to purchase through a specific page on Amazon.com assigned to each Local Associate (such page, the “Recommendations Page”). The Recommendations Page will include either a general Amazon.com search bar or a selection of Local Associates Products curated by you. Amazon reserves the right to modify the Products included in the Local Associates Products on any Recommendations Page. You must direct all Local Associates Program marketing to the Recommendations Page to be eligible for Qualified Purchases.

Compliance with law. Each party shall separately comply with its obligations under Applicable Data Protection Law and this Addendum when processing Personal Data.  Neither party shall be responsible for the other party's compliance with Applicable Data Protection Law. In particular, each party shall be individually responsible for ensuring that its processing of the Personal Data is lawful, fair and transparent, and shall make available to data subjects a privacy statement that fulfils the requirements of Applicable Data Protection Law.
Amazing and thorough breakdown of how it all works! Thank you so much for sharing! a group of 3 friends myself + 2 are about to start affiliate marketing together. Since many advertising rules have changed with affiliate marketing (facebook ads etc.) and many articles have not been updated since, weʻd love any advice or suggestions you have for 2018!

Longtime affiliate marketer and co-founder of Shareist Scott Jangro suspects that Gawker Media’s Amazon widgets are custom-built. “It looks like they’ve built a system allowing them to capture data that gives them full-circle reporting on what’s getting bought, through which page, and possibly even by user,” he told me. “Showing a count of purchased products for social proof is just one of the many things they can do with this data.”
It’s no secret that Amazon is a pioneer in ebooks and expanding opportunities for indie authors. But Amazon also led the way in online affiliate marketing. In 1996, Amazon was a small online book retailer run from Jeff Bezos’ garage. With a limited marketing budget, Amazon decided to tap into readers’ love of books to help spread the word. Instead of having an initial outlay of money to buy advertising, Amazon paid people a commission when they referred buying customers to Amazon. This commission was paid after the customer bought, eliminating upfront marketing costs.

If the website isn’t an authority in its niche, ask yourself if it is setup to be one. You should always have this in mind, but especially with affiliate sites. Since affiliate sites have such a low barrier to entry, by buying an authority site, you are significantly putting yourself ahead of your competition who will be entering the game without an authority site. This will help you keep market share and dominate the niche.
Affiliate Program Limits. Each accepted Affiliate Lead will expire according to the information provided on the Program Policies Page. from the date the Affiliate Lead clicked on the Affiliate Link that was made available by you. We will pay you Commission for each new Customer who completes a Customer Transaction after clicking on an Affiliate Lead made available by you, provided that you remain eligible to receive Commission pursuant to the terms of this Agreement.  The start of the Customer’s subscription is determined by the date of the first purchase of the Subscription Service by the Customer and you will receive a Commission payment for that Customer Transaction only, regardless of any additional purchases made by that customer during their Subscription Service. For example, if the initial Customer Transaction is for one user of Sales Hub Professional, and there is a subsequent transaction by that same customer for an additional user of Sales Hub Professional for the same subscription, Affiliate will receive Commission for the initial user purchased only. The Affiliate will not be entitled to receive Commission on any additional purchases of HubSpot Products by that same Customer
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
My conversion rate went from 2.5% to 8% just by including Facebook polls where SiteGround was rated #1 (here’s last year’s poll) plus Twitter screenshots and Facebook conversations. Whether it’s Amazon reviews or social proof, you NEED to include outside opinions. You can also use WP Rich Snippets to allow people to leave a review about the product/service on your site and get those review stars in Google (you will want to use their front end submit add-on).

The Program Operator may also terminate this agreement at any time, and for any reason, by writing to affiliate at the email address listed in the affiliate’s Profile, with 30 days notice. the Program Operator may transfer this agreement to any party whatsoever, at any time, and this agreement shall remain in full force and effect, without notice to affiliate. However, if this agreement should terminate for cause due to violation of this agreement or the Terms and Conditions, this agreement shall terminate immediately and affiliate shall forfeit all right to any commissions then due.
11.1. No Agency. Each party shall act as an independent contractor and shall have no authority to obligate or bind the other in any respect, and nothing in this Agreement (including any Offer) shall create any partnership, joint ventures, agency, franchise, sales representative or employment relationship between the parties. Neither party shall make any statement, whether on their sites or otherwise, that reasonably would contradict anything in the paragraph.
Once the basics have been mastered and a network selected, retailers have to decide whether they are going to run the program in-house or hire an outside manager (or both). Milan Jara owns Decorative Ceiling Tiles, an online retailer with a little more than $1 million in annual sales. For three years, he ran his affiliate marketing program himself, learning by trial and error how to pick affiliates and spot coupon abuse. 

We will provide all of the information necessary for you to make Links from your Affiliate Site to our site. FatCow will be solely responsible for order processing (including payment processing, cancellations, and refunds) for orders for FatCow Products and Services placed by a Referred Customer following a Link from your Affiliate Site, for tracking the volume and amount of Qualified Purchases generated by your Affiliate Site, and for providing information to Affiliates regarding Qualified Purchase statistics. FatCow will be solely responsible for all order processing, including but not limited to payment processing, cancellations, refunds and related FatCow service.
8.3 The provisions of this Agreement and instructions as may be provided by us to you from time to time hereunder constitute the entire agreement between us with respect to the subject matter thereof. Save as to the instructions and notifications as may be provided by us to you from time to time hereunder, this Agreement shall only be modified or amended by a document in writing signed by us.

Any attempt by an Affiliate to manipulate, falsify or inflate Referred Customers, Qualified Purchases, or Commission Fees to intentionally defraud FatCow or any violation of the terms of this Agreement constitutes immediate grounds for FatCow to terminate the Affiliates participation in the Affiliate Program and will result in the forfeiture of any Commission Fees due to the Affiliate.
Start a new Facebook group in niche area and start recruiting people through paid advertising on Facebook to “like” your page. Paying Facebook for followers can be extremely cheap. I grew my Facebook following on DogFoodInsider.com to 25,000 followers at under 1 cent per like. The trick is, you have to be super targeted. My ad for DogFoodInsider.com simply said this…
Free traffic can be achieved through things like social media or SEO. Free traffic is just another term for free visitors to your site. If you post your website on Instagram for your friends to see, when your friends visit your site, your site receives traffic. This traffic costs you nothing and is free. SEO, on the other hand, stands for search engine optimization. It’s how well Google ranks your website in its search engine. Every time you search a term in Google the results that show on the first page have a high ranking because their SEO is done right. The higher the rank, the more visitors to your website. And because this traffic is coming from people searching through Google, it costs you nothing as well. The power with search traffic is that you can essentially create a business revolved around headphone reviews and mostly all of your revenue is profit. The only overhead costs would be your domain name and web hosting service, which costs next to nothing.
In reviewing your website, we noticed that the URL listed on your application is a social network website. However, your site is not an approved social network or established with enough unique content and followers yet. At this time, we are unable to approve your application and have closed the account under which you had been temporarily approved.
(d) You will not, without our express prior written approval, use any Product Advertising Content on or in connection with any site or application designed or intended for use with a mobile phone or other handheld device (which prohibition apply neither to any site that is not designed or intended for use with such devices but that may be accessible by such devices, such as a non-mobile-optimized site accessed via an internet browser on a tablet device, nor an Approved Mobile Application as defined in the Participation Requirements or any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).

There is, however, a level of responsibility that you have to uphold while making these kinds of recommendations, especially if you have a lot of authority and influence over your followers. This is something I take very seriously. If it were up to me, this is the only way affiliate marketing would be done, because to me it’s the most honest and most helpful.


For example, let’s say that we want to promote Drip as the better alternative to Infusionsoft… We would write up a comparative article that shows all of the reasons we like Drip better. We would then login to Google Adwords and create an ad campaign that links to our article and targets anyone who searches for “Infusionsoft” or “Infusionsoft Alternative.”
Choose products carefully. Don't promote something you wouldn't buy or don't like just to make money. It will backfire and cause you to lose credibility with your website visitors. People are more likely to buy products you personally recommend. If you don't have experience with the product, be sure to check out reviews to see what other people's experience with it is.
(d) You will not, without our express prior written approval, use any Product Advertising Content on or in connection with any site or application designed or intended for use with a mobile phone or other handheld device (which prohibition apply neither to any site that is not designed or intended for use with such devices but that may be accessible by such devices, such as a non-mobile-optimized site accessed via an internet browser on a tablet device, nor an Approved Mobile Application as defined in the Participation Requirements or any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).
You must remove from your Site any links and related references to limited time promotions as soon as that promotion on the relevant Amazon Site ends. For example, if you include links to Products in the apparel category of an Amazon Site and mention that there is 15% off select products in Amazon’s apparel category, you must remove the mention of the 15% discount from your Site as soon as the promotion ends.
The CJ Affiliate by Conversant network has 120 niches in the business category, including web hosting, business loans, and domain registrations. ShareASale, a similar affiliate-marketing network, has 129 programs listed in the category. The right affiliate can deliver strong recommendations to these products and services. Affiliates can significantly influence consumer decisions. 

What initially attracted me to using Amazon’s Affiliate program was the breadth of products that they had in their system. This is a great thing if you’re niche is narrow or quite obscure as many bloggers find it difficult to find affiliate programs to match their blog’s focus. Blogs like John’s and mine here at ProBlogger do have an array of options for affiliate programs (which is why I don’t use it a lot on this blog and make most of my earnings from Amazon from product related blogs) but many bloggers don’t have the luxury of being able to choose high paying affiliate programs because they simply don’t relate to our topics. Amazon then becomes one of the more attractive options.
On the technology-focused forum Hacker News, a user who goes by "graeme" pointed out, "This is likely to have a massive [e]ffect on the blog/article review ecosystem. Most of the review sites that exist today only do so because of [A]mazon's fairly generous programs. I expect in aggregate there will be a shift in what lines of business people decide to get into, based on this." A user called "sharkweek" said that "[a]s an Amazon affiliate who has done quite well with it, this is definitely a gutting." The mood is equally grim on a subreddit for people building affiliate websites.
About 80% of the emails you send to your list should be more helpful than any other email they received that day. You must provide exceptional quality and figure out how to make peoples lives easier or better through the emails you send them. This is the perfect setup for the other 20% of your emails – sales emails! Now, you don’t have to give a hard sell. For example, in October, you could send an email with “The Top 10 Dog Halloween Costumes Of The Year!” Include goofy pictures of dogs wearing ridiculous looking costumes and link to Amazon where people can buy those costumes if they want to. See how easy it is to “sell” through email marketing? You don’t actually have to SELL at all!
Attrace is the first affiliate network to find an application for this technology. Attrace uses blockchain to prevent fraud, improve transparency, minimize the bureaucratic infrastructure of their network and process payments in real-time. Their decentralized, blockchain-based solution is able to deliver services at a 95 percent lower cost than other networks.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[37] or suggest strategies no longer endorsed or permitted by advertisers.[38]
The reason why this type of affiliate marketing is so attractive to many is because no presence or authority is needed! It takes time to build up a reputation and trust with certain groups of people online, and many people are just too scared to commit to working on a blog or website, or just don’t have the time. For many, this is their only option.
Know English, can earn. All you need to know is how to know to write for this one (or how to hire a writer). It is your holistic guide to creating a white hat (Google Friendly) affiliate sites that draw organic (free) traffic from Google Search and convert that into paying customers on Amazon via your content marketing website. 17.5 hours of unadulterated video content, lifetime access and even a certificate of completion. At a rating of 4.8 out of 5, it is a no brainer when it comes to deciding whether this is good or bad for you. Created by SEO Academy Leaders in SEO Education, this will get your Amazon Affiliate website SEO on the right track.
I offer a ton of free resources, tips, guides and tutorials here on my website that can help you get started in affiliate marketing – and help you find success with it. While there are plenty of paid training programs out there, you need to be careful. Some of the people who create these programs make their money by selling the dream and not through doing true affiliate marketing for products or services outside of selling you the dream. That's not to say there are not some good training programs out there - but buyer beware. For now, I'd recommend you start with my free information here on my website – and to sign up for my free weekly newsletter here.
It’d be hard for Google to argue with this content not adding value. After all, some of the guides have received close to 10,000 shares and have been used by the brands themselves to educate their own customers. Generally speaking, each guide takes about 40-50 hours to produce, and is benchmarked to beat the best existing piece of content on the topic in virtually every aspect (from design and share-ability, to page speed and on-page SEO).
If you are accepted to participate in the Affiliate Program, then upon notification of acceptance, the terms and conditions of this Agreement shall apply in full force and effect, until terminated, pursuant to the terms set forth below.  Further, you will need to complete any enrollment criteria set out in the Program Policies Page, if applicable. Failure to complete any enrollment criteria within thirty (30) days of your acceptance will result in the immediate termination of this Agreement and you will no longer be able to participate in the Affiliate Program.

I always add an HTML table of contents to posts to make sure they are long and structured. This has been a HUGE help for me (and my readers) and there are tons of benefits: better chance of getting “jump to links” in Google (see below), increased average time on page, decreased bounce rates, and it makes it easier for readers to navigate through your content.
Nowhere is that truer than in the online business world. Right now, it is happening with Amazon announcing a March 1st site-wide rollout of commission structure change for their affiliates (they have officially announced this change here). The way the commission structure used to work was that affiliates earned a percentage on a sliding scale based on the volume of products they sell, capping at 8.5% as the highest tier.

"Confidential Information" Defined. “Confidential Information” includes: (a) the Technology (b) any personally identifiable data or information regarding any end user; (c) any and all information disclosed by Company to MA, in whatever format, that is either identified as or would reasonably be understood to be confidential and/or proprietary; (d) any notes, extracts, analyses or materials prepared by MA which are copies of or derivative works of Confidential Information or from which Confidential Information can be inferred or otherwise understood; and (e) the terms and conditions of this Agreement. “Confidential Information” does not include information received from Company that MA can clearly establish by written evidence: (x) is or becomes known to MA from a third party without an obligation to maintain its confidentiality; (y) is or becomes generally known to the public through no act or omission of MA; or (z) is independently developed by MA without the use of Confidential Information.
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