When it comes down to brass tacks, there are some important steps to be taken to succeed as an affiliate marketer, and an overall framework that needs to be followed. But before getting into that, it's important to get a lay of the land and look at the macro aspects of marketing and buyer mentality before being able to leverage any of that psychology to sell commissionable products or services.
An affiliate agreement can be created for any type of business, whether you are a corporation or sole proprietor. Creating an affiliation with a company or individual with a large customer base and a proven track record is a great way to promote your business. Always draft the agreement so that each company will understand their obligations and responsibilities to avoid future legal conflicts.
The best way to sell other people’s products and services is to provide value to others. Make sure this is built into your affiliate marketing business model. For example, I own the website DogFoodInsider.com. On that website, I teach people about dog nutrition and more importantly, how to choose a high quality dog food for their beloved dog. You’ll also notice on that website I also recommend people purchase their dog food from Amazon.com. Not only is it cheaper, but they have a wide selection to choose from and they don’t have to lug 30lb bags of dog food home from the store.

2.9 The marketing opportunity under this Agreement is provided solely for commercial use. You shall not, directly or indirectly, register as a player and/or make any deposits to any player account for your own personal use and/or the use of any of your relatives, friends, employees, servants, agents or advisors or any other person acting on your behalf or in your name, or in any other manner attempt to increase the amounts which may be due to you under this Agreement or deceive or defraud us.


For the structure of these articles I like to target a frequently searched keyword such as “Cyber Monday (My Niche) Discounts” etc. because I know people search for “Cyber Monday” and “Black Friday” millions of times each year but they also search a longer form version like “Cyber Monday (My Niche) Discounts” as evidenced by the above traffic graph from one of my Amazon sites


We could fib and say that building an affiliate website is simple, but that wouldn’t do you or your business any good. In truth, people spend days and weeks just researching the best niche and products for their affiliate sites. Then, it’s time to build, market, and plan content for the site to build an audience of people who are interested in the products you recommend.
3.1. We have the right to monitor your site at any time to determine if you are following the terms and conditions of this Agreement. We may notify you of any changes to your site that we feel should be made, or to make sure that your links to our web site are appropriate and to notify further you of any changes that we feel should be made. If you do not make the changes to your site that we feel are necessary, we reserve the right to terminate your participation in the Merchant.com Affiliate Program.
WHEREAS, BTI and the Affiliate Partner have agreed to create an affiliation between them in which BTI and the Affiliate Partner will share the revenue created by business & success training through BTI Websites to leads provided by the Affiliate Partner during the term of this Agreement, the date of such affiliation being the date of this Agreement, as set forth above.
The value proposition is a bit less direct in this case, but can still be very effective. Carolla provides a service to his audience in the form of free entertainment (the podcast) and then asks for support in order to pay the bills. In this case, the “ask” can be very effective since he’s just requesting his listeners to take a few seconds to get to Amazon through his affiliate link.
Wonderful post. Thanks for sharing the insights. Would you mind throwing some light on not your product itself but the competition your product had prior to you entering. For example – I sell essential oil in the geated beauty category and since the competition is so fierce, I’m struggling to make organic sales. Indeed, sales and reviews seem to be the mantra for AMZ algo. I’m currently trending at 31 reviews and should hit the 50 review mark in 2 weeks hopefully. I’m truly hoping things start to change then.

First, you can use Facebook Advertising and link directly to Amazon using your affiliate link. What you need to do here is find something that has extremely high demand, such as halloween costumes in October or the most popular kids toy during the Christmas season. Don’t just choose anything, go with something you KNOW is in demand. Then, you need to be very highly targeted in your advertising. With Facebook ads, you can target very specifically including by profession, age, sex, religion, whether they have kids or pets, own or rent, are in a relationship, etc. Narrow down as much as you can and target your ad to that specific group.
Note from Justin & Joe: We will be repricing ALL of the Amazon Associates sites on our marketplace to reflect this change. Our methodology for this will include using the seller’s earning report from Amazon. We have created a formula using historical sales that adjusts the commission percentage based on the new rates that Amazon has rolled out. These rates are adjusted in every category and accurately updated with the historical earning amounts. Since every item is in a different commission category, we will take every category that the website is selling in into account for the new adjusted valuation price.

Amazon has long offered short-term bounties and bonuses around specific products, but the new system gives the company more power than ever to promote certain brands and categories. Affiliates hawking Amazon’s own products, like Prime Video, Prime Music, and Kindle Unlimited, will receive significantly higher rates than physical versions of the same media from traditional publishers.
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