You can build greater trust with visitors. When affiliate links are used properly, you’ll build even more trust with visitors. This means always directing them to Amazon products that are relevant to the topic at hand. Conversely, any attempts to deceive by pushing them to unrelated links or to untrustworthy products could hurt trust (and get you banned by Amazon), so be careful.
Smart Passive Income proves that being an authority in your niche is important. Pat Flynn is the creator of the site, and affiliate marketing and other forms of online income are not only where his expertise lies, but it’s also what he sells. Flynn recommends hosting, blogging tools, helpful books, and more resources to guide others toward making their own passive income with his expertise.
His blog became wildly successful. At roughly the same time, V2 Cigs informed him of their affiliate program where they paid out 50% commissions. That was Henry's "aha" moment. Almost immediately after adding those affiliate links onto his blog, his income exploded. He was making over $30,000 per month and it was passive income. He was on top of the world.
You understand that we may at any time (directly or indirectly) solicit FatCow relationships on terms that may differ from those contained in this Agreement. We may also solicit relationships with entities that operate websites that are similar to or compete with your Affiliate Site. You have independently evaluated the desirability of participating in the FatCow Affiliate Program and are not relying on any representation, guarantee, or statement other than as set forth in this Agreement
It is understood that any individual that uses the Program Operator system shall not use it in connection with obscene, defamatory, slanderous, hateful, illegal or politically disruptive material, the definition of which shall be at the sole discretion of the Program Operator. It is also understood that affiliates shall not try to cheat the system in an effort to increase their payments due. If such misuse is detected, the affiliate will be immediately terminated as an affiliate and any sums paid and any sums payable as and for commissions will be withheld. All affiliates further agree to refrain from engaging in any hostile activity toward the system. Any individual that engages in such hostile activity, such as hacking, shall be held liable for any loss sustained by the Program Operator, or its associates due to such action.
If at any time there has been no substantial activity on your account for at least 3 years, then we will have the right, with 7 days’ written notice to withhold the accrued fees for your inactive account, up to a maximum closure withholding of an amount equal to the minimum amount listed in the Payment Minimum Chart for payment by gift card. Further, any unpaid accrued fees in your account may be subject to escheatment under applicable law.
If the above locations do not yield information pertaining to affiliates, it may be the case that there exists a non-public affiliate program. Utilizing one of the common website correlation methods may provide clues about the affiliate network. The most definitive method for finding this information is to contact the website owner directly if a contact method can be located.

Option 3: Payment by Check. We will send you a check in the amount of the fees you earn once you have provided us with a physical address. If you select this option, we reserve the right to hold fees until the total amount due to you reaches the minimum stated in the Payment Minimum Chart and to deduct a processing fee as stated in the Payment Minimum Chart from each check we send to you.
(b) during a single session, which is measured as beginning when a customer clicks through that Special Link and ending upon the first to occur of the following: (x) 24 hours elapse from that click, (y) the customer places an order for a Product, other than a digital item sold under the name “Amazon Music,” “Amazon Shorts”, “eDocs”, “Amazon Prime Video”, “Amazon Software Downloads”, “Game Downloads”, “Kindle Books”, “Kindle Newspapers”, “Kindle Blogs”, “Kindle Newsfeeds”, or “Kindle Magazines” (a “Digital Product”), or (z) the customer clicks through a Special Link to an Amazon Site that is not your Special Link (a “Session”), any of the following happens:
Are they biting the hand that feeds them? Possibly. We will have to wait and see. Maybe Amazon gave the higher commission %’s to the products that have the highest markup…? i.e. their Amazon coins. I do believe tho they have reduced the incentive their own “affiliate employees” previously had to push their products-and maybe, just maybe this new commission structure will not last long.
Disclaimer of Warranties. WE AND OUR AFFILIATED COMPANIES AND AGENTS MAKE NO REPRESENTATIONS OR WARRANTIES ABOUT THE SUITABILITY, RELIABILITY, AVAILABILITY, TIMELINESS, SECURITY OR ACCURACY OF THE HUBSPOT PRODUCTS, HUBSPOT CONTENT, THE AFFILIATE PROGRAM OR THE AFFILIATE TOOL FOR ANY PURPOSE. APPLICATION PROGRAMMING INTERFACES (APIs) AND THE AFFILIATE TOOL MAY NOT BE AVAILABLE AT ALL TIMES. TO THE EXTENT PERMITTED BY LAW, THE HUBSPOT PRODUCTS AND AFFILIATE TOOL ARE PROVIDED "AS IS" WITHOUT WARRANTY OR CONDITION OF ANY KIND. WE DISCLAIM ALL WARRANTIES AND CONDITIONS OF ANY KIND WITH REGARD TO THE HUBSPOT PRODUCTS AND THE AFFILIATE TOOL INCLUDING ALL IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE AND NON-INFRINGEMENT.
Limitation of Liability. IF, NOTWITHSTANDING THE OTHER TERMS OF THIS AGREEMENT, WE ARE DETERMINED TO HAVE ANY LIABILITY TO YOU OR ANY THIRD PARTY, THE PARTIES AGREE THAT OUR AGGREGATE LIABILITY WILL BE LIMITED TO THE TOTAL COMMISSION AMOUNTS YOU HAVE ACTUALLY EARNED FOR THE RELATED CUSTOMER TRANSACTIONS IN THE TWELVE MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO A CLAIM.
Create custom alerts on your phone for affiliate sales – if you use GMail, go to your settings and create a filter so all emails with “SiteGround Affiliate Sale Generated” in the subject line go into their own folder (tweak the subject line to match whatever email notification your affiliate sends you). Then setup a custom alert on your phone using the GMail app so anytime you generate a sale, you get a custom alert (here’s a tutorial for Android and here’s one for Apple). I have different notifications for SiteGround, StudioPress Themes, etc. Makes your day better :)
If you are accepted to participate in the Affiliate Program, then upon notification of acceptance, the terms and conditions of this Agreement shall apply in full force and effect, until terminated, pursuant to the terms set forth below.  Further, you will need to complete any enrollment criteria set out in the Program Policies Page, if applicable. Failure to complete any enrollment criteria within thirty (30) days of your acceptance will result in the immediate termination of this Agreement and you will no longer be able to participate in the Affiliate Program.
Try to publish 1 report every day, then soon after of a calendar month, range it down to a few content every day – and in many cases around 5 content every day. That is something is entirely workable, and you’ll be able to earnings greatly in that way. With luck , modern day lessons distributed some awareness about marketing with articles and what you are able enjoy and anticipate seeing with your web based business. Article marketing is usually the most challenging task, however, when it can be accomplished, it can be accomplished. So bear this in mind. Enjoy article marketing on your internet site right now.
In the weeks leading up to this wide-ranging rollout, selected affiliates earning 8.5% commissions doing large volume were given a call personally by Amazon representatives to inform them of the change coming down the pipeline. While Amazon insists that it will still maintain itself as the best affiliate program around, there is no getting around the fact many affiliates are going to get hit in the pocketbook by this change. This is going to affect quite a few people – niche site builders and also buyer/sellers at Empire Flippers.
Many new affiliate marketers like to use the Amazon Associates Affiliate Program as their first way to start earning a living online. This is actually a great choice! Amazon is trusted by almost everyone and most people you refer to Amazon will already have an account on Amazon. This lowers the barrier to a sale. Many affiliate marketers earn a full-time living just by using the Amazon Associates affiliate program, but it has to be done right. Here are some tips and tricks to earning substantial earnings using the Amazon Associates Program.
(a)	For purposes of the Local Associates Program, “your Site”, as referenced in the Associates Program Operating Agreement, includes the Local Associates Facilities and any other location where you market Products to Amazon customers. For avoidance of doubt, if you use any Site (as defined in the Associates Program Operating Agreement) or other online presence to market Products to Amazon customers, that Site will be subject to all provisions of the Associates Program Operating Agreement as “your Site.”

d) To the extent you have in any manner violated or threatened to violate the Program Operator’s intellectual property rights, the Program Operator may seek injunctive or other appropriate relief in any court located in Anchorage, AK, USA and you consent to exclusive jurisdiction and venue in such courts. Use of the Program Operator website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree that no joint venture, partnership, employment, or agency relationship exists between you and the Program Operator as a result of this agreement or use of the website, products, and/or services. The Program Operator’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of the Program Operator’s right to comply with governmental, court and law enforcement determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.

Then, came the dreaded Google algorithm updates. After ranking number one for "electronic cigarettes" and "electronic cigarette reviews," which were steadily driving massive amounts of traffic to his blog, his rankings fell off of a cliff. He tells me had made a huge mistake by solely relying on Google for traffic and not leveraging it to build an audience elsewhere.


The Program Operator reserves the right to reject any affiliate application if, in the Program Operator’s opinion, that person or entity violates established laws or commonly held standards of decency. For example, we will reject applications from any person or company that promotes any form of violence, illegal activities, or from applicants who the Program Operator prefers not to be associated with.
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
The easiest way to find affiliate programs to promote is to check if the people selling products and services you love have an affiliate program – assuming those products and services would be relevant to the visitors to your blog or website. There are also multiple ways to find new quality products or services to promote to your audience based on their interests. You'll find more information on how to do this here. 

Access more than a hundred courses on various aspects of Amazon, ClickBank, Affiliate Marketing and related domains on Skillshare, by simply subscribing to the platform at nearly zero cost. The best part is that you are not charged until a few months, so you can test things out and cancel subscription at any point if you want. The courses here include techniques on how to drive traffic to your website for free, how to use Instagram for promoting Amazon Products, how to run an Affiliate Business and a lot more.

Meeting the standard can be complicated enough if you are running direct linking campaigns as an affiliate. It becomes even more complex if you are building an email list or running another complex funnel that requires you to collect personal information. Make sure you have a simple way of collecting data reports and deletion requests so you can respond in a timely manner.
Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”

MA shall be deemed to be an independent contractor in its relationship with Company. MA shall not hold itself out as an employee or agent of Company other than for the limited purposes of marketing the Technology. No debts or obligations shall be incurred by either party in the other party’s name, including execution of the Client Registration Agreements. MA shall have the right to perform certain services for its Clients, such as training, installation and non-contract support and bill its Clients directly for such services. MA specifically understand and agrees that it shall not be treated as an employee with respect to such services as are performed for any applicable tax purposes; and it is further agreed that this Agreement shall not bring MA under the provisions of any local, state, provincial, federal, national, and international regulation wherein coverage thereunder is based upon the relationship of employer and employee.

The website in his example is “techgearlab.com“. If you noticed, most of the article content in that website has the word “Best” in it plus the “Product Name They Are Promoting” and the “Current Year” as well. For example: “The Best Home Wireless Speakers Of 2018” and there is also another corresponding article for it which is “How To Choose A Home Wireless Speaker“.
You should also have tracking setup for every affiliate link of yours. You can do this with something like Voluum that can track the sales you are getting and where those sales are coming from. This will be useful data for an analytical buyer who wants to split test the website, not to mention it will allow you to split test the site and possibly push your monthly net profit up which will also increase your site’s listing multiple price.

Are they biting the hand that feeds them? Possibly. We will have to wait and see. Maybe Amazon gave the higher commission %’s to the products that have the highest markup…? i.e. their Amazon coins. I do believe tho they have reduced the incentive their own “affiliate employees” previously had to push their products-and maybe, just maybe this new commission structure will not last long.

Amazon launched back in 1994 and, two short years later, they developed their Amazon Associates program. In so doing, Amazon was able to increase exposure to their marketplace by enabling web developers and site owners to work as evangelists for their products. It helped drive more traffic to Amazon while giving these business-minded individuals the opportunity to generate more revenue for their own sites and businesses.

Their policies are strict. Be sure to read through Amazon’s affiliate program policies very carefully. Any violation of their policies is grounds for account suspension--something which could be devastating if you build an entire website or store around affiliate links. Amazon has also been known to suspend accounts without any prior notice, so tread carefully.

If you've taken the time to build an email list, then you should use that opportunity to survey your subscribers. Consider asking them, specifically, what they're most interested. I recently did this and the answers actually surprised me. However, another thing the answers did was allow me to laser-focus my affiliate offers in the right direction. This is invaluable information and it's coming straight from your list.
1. Amazon is a trusted Brand – I surveyed some of my readers a year back and asked them to give me a list of online stores that they had made purchases from in the last 12 months. Amazon came up number 1 as the most popular shopping destination mentioned. Readers know Amazon and are familiar with it – they trust it and do spend significant money there.
If you are going to write a piece of content that has an affiliate link to a high-end DSLR camera, you need to be an expert in order to make it credible. Your whole website needs to revolve around the product and how to use it, rather than eyeing up the fat commission you can make if you dupe someone into using your link from that one piece of content.
Just one thing probably you would like to update in this post is the list of themes for Amazon affiliate website. I believe 3/5 are not available in the marketplace now. So it’s little annoying when you go in search for a theme and read the whole lot of information and started liking it but later you figure out that theme is no longer available for sale.
To his surprise, he discovered several affiliate marketers were willing to build entire websites to promote their retailing partners. BetterCeilings, a site that one of these affiliates developed on Mr. Jara’s behalf, features dozens of articles and videos with tips on choosing the right type of tile and installation — all linking back to Mr. Jara’s site.
8.1. You are free to promote your own web sites, but naturally any promotion that mentions Merchant.com could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by Merchant.com. For example, advertising commonly referred to as "spamming" is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited commercial email (UCE), postings to non-commercial newsgroups and cross-posting to multiple newsgroups at once. In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote Merchant.com so long as the recipient is already a customer or subscriber of your services or web site, and recipients have the option to remove themselves from future mailings. Also, you may post to newsgroups to promote Merchant.com so long as the news group specifically welcomes commercial messages. At all times, you must clearly represent yourself and your web sites as independent from Merchant.com. If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Merchant.com Affiliate Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.
I eventually learned the best model (for me) was to copy what Yoast did… charge a flat free for SEO Audits. People were always super happy with my audits. I still have my SEO audit templates (one for local SEO, national SEO, etc). Sometimes it would only take me 4 hours to write an audit and I would get $750, sometimes more if they wanted a more thorough audit. Maybe I undercharged?
Every single network or merchant will provide you with specific links that you can use to promote whatever it is you're looking to sell. Be sure to scrutinize the details of any offer that you decide to partake in. Then, build out your affiliate links and ensure that the sales and clicks are registering your to your account. You can use URL shorteners like Bitly or Google's own shortener to make the links more manageable in terms of length.
Smaller and newer e-commerce businesses often find this practice especially appealing (although Amazon.com uses it, too). Unlike pay-per-click advertising, which charges merchants every time someone clicks on a link to their site, affiliate marketing costs nothing unless there is a sale — at which point a commission, typically between 4 and 20 percent, is paid. It has become an essential part of the online marketing toolbox, generating fees that Forrester Research projects will reach $3.4 billion next year.
EPC stands for Earnings Per Click. It is the estimated amount of money a marketer can expect to earn from a 100 clicks to their affiliate offer. This is a great piece of knowledge. You should be on the lookout for affiliate offers with the best EPCs. In addition to finding new offers, look at other affiliate networks that are doing the same offers that your website is doing.
Limitation of Liability. IF, NOTWITHSTANDING THE OTHER TERMS OF THIS AGREEMENT, WE ARE DETERMINED TO HAVE ANY LIABILITY TO YOU OR ANY THIRD PARTY, THE PARTIES AGREE THAT OUR AGGREGATE LIABILITY WILL BE LIMITED TO THE TOTAL COMMISSION AMOUNTS YOU HAVE ACTUALLY EARNED FOR THE RELATED CUSTOMER TRANSACTIONS IN THE TWELVE MONTH PERIOD PRECEDING THE EVENT GIVING RISE TO A CLAIM.

There are countless mediums that you can deliver valuable content to your audience. You can use your blog. If you don't have a blog (which is a big mistake by the way), you can use social media, content marketing, video tutorials, infographics and so on and so forth. But  your primary channel to deliver long-form value is going to be your blog. Start building a blog early and stay consistent with it.
(b) The Local Associates Products will be made available for Amazon customers to purchase through a specific page on Amazon.com assigned to each Local Associate (such page, the “Recommendations Page”). The Recommendations Page will include either a general Amazon.com search bar or a selection of Local Associates Products curated by you. Amazon reserves the right to modify the Products included in the Local Associates Products on any Recommendations Page. You must direct all Local Associates Program marketing to the Recommendations Page to be eligible for Qualified Purchases.
5. Payment Options – Amazon pays their affiliates in a number of ways. One of the things that I like is that they give you the option to be paid in products instead of cash. I don’t do this every month (I couldn’t spend that $20,000+ a year at Amazon… well maybe I could) but occasionally do and use it as prizes for blog readers. I recently offered DPS readers $500 of Amazon products in a forum signup competition. The prize is paid for out of my affiliate earnings.

5. Payment Options – Amazon pays their affiliates in a number of ways. One of the things that I like is that they give you the option to be paid in products instead of cash. I don’t do this every month (I couldn’t spend that $20,000+ a year at Amazon… well maybe I could) but occasionally do and use it as prizes for blog readers. I recently offered DPS readers $500 of Amazon products in a forum signup competition. The prize is paid for out of my affiliate earnings.


Right now, it’s time for Amazon Associates to take a serious look at their niche website and see what they can do to ensure continued revenue. However, as we’ve seen, all is not lost. In fact, for some this may be a time of great opportunity! By taking advantage of the methods provided above, you can stabilize or even increase your income from you niche website.
In the weeks leading up to this wide-ranging rollout, selected affiliates earning 8.5% commissions doing large volume were given a call personally by Amazon representatives to inform them of the change coming down the pipeline. While Amazon insists that it will still maintain itself as the best affiliate program around, there is no getting around the fact many affiliates are going to get hit in the pocketbook by this change. This is going to affect quite a few people – niche site builders and also buyer/sellers at Empire Flippers.
Website Development Help – need help setting up your theme? I’ve been working with the same 2 developers for 3+ years. To hire them, sign up for a Freelancer account, post your job (WordPress theme installation) then invite user i333 or bdkamol to your project. If you want, contact me and I will introduce you to them via email. Both are great developers with reasonable rates, speak fluent English, and I outsource all my programming work to them.
Honestly you just need to narrow down to a niche that you want to focus on and then move forward with something. I spent less than a few hundred bucks when I first got started. Now years and years later, I’ll spend tens of thousands of dollars starting or buying something if I want to. But that’s the fun part is that unless you have a big inheritance everyone starts from zero and then tries to grow from there.
You wouldn’t install the same Google Analytics code on every single website you own right? Of course not, because you wouldn’t be able to tell how much traffic each of your websites were receiving individually. So the same thing can be said for tracking the money you make on your websites (and yet people still tell me they use only one Amazon tracking ID for all of their websites /facepalm). In the ,past I’ve gone so far as to create 15 different tracking ID’s for use on a single website.

WE WILL NOT BE LIABLE TO YOU WITH RESPECT TO ANY SUBJECT MATTER OF THIS AGREEMENT UNDER ANY CONTRACT, NEGLIGENCE, TORT, STRICT LIABILITY OR OTHER LEGAL OR EQUITABLE THEORY FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL OR EXEMPLARY DAMAGES (INCLUDING, WITHOUT LIMITATION, LOSS OF REVENUE OR GOODWILL OR ANTICIPATED PROFITS OR LOST BUSINESS), EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. FURTHER, NOTWITHSTANDING ANYTHING TO THE CONTRARY CONTAINED IN THIS AGREEMENT, IN NO EVENT SHALL MERCHANT.COM'S CUMULATIVE LIABILITY TO YOU ARISING OUT OF OR RELATED TO THIS AGREEMENT, WHETHER BASED IN CONTRACT, NEGLIGENCE, STRICT LIABILITY, TORT OR OTHER LEGAL OR EQUITABLE THEORY, EXCEED THE TOTAL COMMISSION FEES PAID TO YOU UNDER THIS AGREEMENT.
However, if you’re running an e-commerce site, conducting product testing and reviews, or offer Amazon product coupons, then you probably will want to use a WordPress Amazon affiliate theme. To be clear, these themes aren’t usually made specifically for Amazon affiliates. Instead, what you’ll want to look for are e-commerce or multi-purpose WordPress themes that are:
From time to time, we may run general special programs or promotions that may provide all or some Associates the opportunity to earn additional or alternative fees (“Special Program Fees”). For the avoidance of doubt (and notwithstanding any time period described in this section), Amazon reserves the right to discontinue or modify all or part of any special program or promotion at any time. Unless stated otherwise, all such special programs or promotions (even those which do not involve purchases of Products) are subject to disqualifying exclusions substantially similar to those identified in Section 2 of this Fee Statement, and any restriction under the Program Documents applicable to a Product purchase will also apply on a substantially similar basis as restrictions for special programs or promotions.
(b) displaying Special Links and Program Content on your Site in compliance with the Agreement, all applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority, including those related to disclosures (for example, if applicable, the U.S. FTC Guides Concerning the Use of Endorsement and Testimonials in Advertising) and electronic marketing, data protection and privacy (for example, if applicable, the Directive 2002/58/EC (Privacy and Electronic Communications Directive), and the General Data Protection Regulation (GDPR) (EU) 2016/679), and any agreement between you and any other person or entity (including any restrictions or requirements placed on you by any person or entity that hosts your Site),
d) To the extent you have in any manner violated or threatened to violate the Program Operator’s intellectual property rights, the Program Operator may seek injunctive or other appropriate relief in any court located in Anchorage, AK, USA and you consent to exclusive jurisdiction and venue in such courts. Use of the Program Operator website is unauthorized in any jurisdiction that does not give effect to all provisions of these terms and conditions, including without limitation this paragraph. You agree that no joint venture, partnership, employment, or agency relationship exists between you and the Program Operator as a result of this agreement or use of the website, products, and/or services. The Program Operator’s performance of this agreement is subject to existing laws and legal process, and nothing contained in this agreement is in derogation of the Program Operator’s right to comply with governmental, court and law enforcement determined to be invalid or unenforceable pursuant to applicable law including, but not limited to, the warranty disclaimers and liability limitations set forth above, then the invalid or unenforceable provision will be deemed superseded by a valid, enforceable provision that most closely matches the intent of the original provision and the remainder of the agreement shall continue in effect.
Even before the rumors and now news, I was thinking about multiple revenue streams. Much of our income comes from downloadables and books my husband sells, so the idea of creating products myself is appealing. Also I sure had fun yesterday with a page I made from Zazzle products. I know the public is less likely to buy from non-Amazon spots but Zazzle has a LOT of attractive and creative stuff you can’t get anywhere else. And so the world turns…
Thanks for all the great info. I have had some moderate success with amazon before, but nothing of that magnitude. The best selling lists have works for me, as well as creating a ‘recommended’ list or ‘library’ full of interesting products, although I have always found its better to actually be interesting in the recommendations rather than just plugging anything.
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