8.3 The provisions of this Agreement and instructions as may be provided by us to you from time to time hereunder constitute the entire agreement between us with respect to the subject matter thereof. Save as to the instructions and notifications as may be provided by us to you from time to time hereunder, this Agreement shall only be modified or amended by a document in writing signed by us.
Many affiliate marketers start out with amazon.com through their affiliate program called Amazon Associates. Their commission structure is very low and can range from 4% to 10% only but you can also leverage their global selection of products and amazon’s popularity. You could also think of the places you have shopping from online and I am almost certain they will have some sort of affiliate programs that you can join for free.
Use of Links. If you qualify and agree to participate as an Affiliate, we will make a variety of graphic and textual links available to you (each referred to herein as a "Link" or collectively, as the "Links"). The Links will serve to identify your website as a member of the Affiliate Program and will establish a link from your website or e-mail to FatCow’s website. You agree to cooperate fully with us in order to establish and maintain such Links. You further agree that your use of the Links must be in compliance with this Agreement at all times. FatCow may modify the Links from time to time in its sole discretion. You will not use graphic or textual images (indicating a Link) or text messages to promote FatCow that are not approved in advance by FatCow. All Affiliate Sites shall display the Links prominently in relevant sections of their website. Furthermore, you agree not to use cookie stuffing techniques that set the affiliate tracking cookie without the Referred Customer's knowledge (e.g. iframe). Any information with respect to FatCow that is going to be displayed on the Affiliate Site must be preapproved by FatCow in writing.
The implementation of affiliate marketing on the internet relies heavily on various techniques built into the design of many web-pages and websites, and the use of calls to external domains to track user actions (click tracking, Ad Sense) and to serve up content (advertising) to the user. Most of this activity adds time[citation needed] and is generally a nuisance to the casual web-surfer and is seen as visual clutter.[citation needed] Various countermeasures have evolved over time to prevent or eliminate the appearance of advertising when a web-page is rendered. Third party programs (Ad-Aware, Adblock Plus, Spybot, pop-up blockers, etc.) and particularly, the use of a comprehensive HOSTS file can effectively eliminate the visual clutter and the extra time and bandwidth needed to render many web pages. The use of specific entries in the HOSTS file to block these well-known and persistent marketing and click-tracking domains can also aid in reducing a system's exposure to malware by preventing the content of infected advertising or tracking servers to reach a user's web-browser.[citation needed]

(i) Place our Links or any marketing materials provided by us to you including but not limited to our logos, marks, domain name, trade name or any of the aforegoing ("Our Marks") which is confusingly similar to or is comprised of Our Marks (collectively, "Our Materials") on any online site or other medium where the material on such site or medium is as determined by us, in the exercise of our absolute discretion, illegal or in any other way unsuitable.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.

In addition to all of this, you don’t really have a store to look after. You have zero products to ship or be held responsible for. You are literally just the marketing arm, unlike the ecommerce business model where you are sourcing the products that you are selling and dealing with the customer service portions of the business, along with logistics.
All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of this Agreement which is marked "Confidential," will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party.
Thanks a lot for those tips. I bought your course but found that the module for finding a niche cannot be easily applied for the following reasons: 1) domain (com, net, org) that match exact keywords are almost taken by someone else; 2) even if you can find an exact match keyword domain, changes are there are other competitors building similar niche review sites, simply adding good quality articles and build links with some social book marking do not seem to work well; 3) can you elaborate in details how to do the SEO for a specific niche using real exams (e.g., if you say social bookmarking, can you tell us how to find those sites or even provide a list of sites; if you use blog comments, can you walk thru the process to find good quality blog that accept comments with “do follow” etc
Discounts and Coupons. You are not allowed to post any refunds, credits or discounts on the FatCow Products and Services, or other content concerning FatCow without FatCow’s prior written consent in each instance. Affiliates may only use coupons and discounts that are provided exclusively through the Affiliate Program using banners and links. Each Link connecting users of the Affiliate Site to the pertinent area of the FatCow website will in no way alter the look, feel, or functionality of the FatCow website. Any violations of the terms surrounding links, coupons, refunds, credits or discounts shall constitute a material breach of this Agreement, and may result in your termination from the Affiliate Program or the withholding of Commission Fees
f) If it proves impossible to arrive at a mutually satisfactory solution through online mediation, we agree to submit the dispute to binding arbitration at the following location: for legal actions or proceedings between the Program Operator and you, in Anchorage, AK, USA under the commercial rules of the American Arbitration Association. Judgment upon the award rendered by the arbitration may be entered in any court with jurisdiction to do so.

Company agrees to defend or, at its option, settle any claim or action against MA to the extent arising from a third party claim that a permitted use of the Technology by the end users infringes any U.S. patent or copyright, provided Company has control of such defense or settlement negotiations and MA gives Company prompt notice of any such claim and provides reasonable assistance in its defense. In the event of such a claim of infringement, Company, at its option, may provide MA with substitute Technology reasonably satisfactory to MA to replace those affected Technologies then in MA's inventory. Company will not be liable under this Section if the infringement arises out of MA's activities after Company has notified MA that Company believes in good faith that MA's activities will result in such infringement. The foregoing states the entire liability of Company with respect to infringement of intellectual property rights.
Passive Income – This is the ultimate goal to continually generate income and it is doable with affiliate marketing specially when you are promoting a product that has a great continuity program. For instance, Cable TV, Cell Phone bills, and anything that people can not live a better life without and hence they are subscribing monthly. Things like Home Security Systems, Medical Alerts, Personal Credit Monitors, Anti Virus Softwares and more… Even your subscription to your favorite gym that you go to or the one of a kind vitamin supplement that you take regularly can be seen as a product you can promote.
You agree not to intentionally solicit for employment any of our employees or contractors during the term of this Agreement and for a period of twelve (12) months following the termination or expiration of this Agreement.  Both you and we acknowledge that (i) any newspaper or other public solicitation not directed specifically to such person shall not be deemed to be a solicitation for purposes of this provision, and (ii) this provision is not intended to limit the mobility of either our employees or contractors.
Write content for your blog or website about picking or buying a product available on Amazon. Now more than ever, people go online to research their buying options. If you're a mom blogger, you can write an article on picking a low-cost vacuum with a link to your top choice or several links to your top choices.  A food blogger can link to cooking tools. A photography site can link to cameras and other photography equipment.
In a nutshell, affiliate programs pay you for referring clients their way. All you have to do is include recommendations for specific products on your site, and you’ll earn a small commission on any sales generated by people who click on the links you provide. Affiliate programs provide you with an easy way to monetize your site, especially if it’s aimed at a niche audience that is likely to be interested in specific kinds of products.
I have about 4 authority style sites and the rest are all mini ones. I like the money the mini’s can make but there isn’t any attractive exit strategy with those so that’s why I like to do a little of both, but I believe authority style sites have the biggest upside. As for income split I’d have to go back through all the tracking data but I’d peg it somewhat in favor of authority sites (before I sold one of my largest ones)
This agreement governs participation in the Brian Tracy Affiliate Partnership Program only. Once you are accepted into the Program, you will be able to participate in the Program subject to the terms and conditions of this Agreement. You should also note that if you are accepted to participate in the Program and your Site is thereafter determined (in our sole discretion) to be unsuitable based on the criteria below for the Program, we may terminate this Agreement:
Amazon operates a volume-based advertising fee structure. The more products that are shipped as a result of your affiliate links, the more you'll make per sale. Once you have sold enough products to move up to a different advertising rate, all subsequent sales will give you commission at that rate, until and unless you reach the next fee level. Note that some products are exempt from this commission structure.
i) The Program Operator may transfer any rights or responsibility that it may have to any person or entity whatsoever. Nothing herein shall alter or encumber the right of the Program Operator to transfer any such rights or responsibilities. Any transfer by the Program Operator shall cause this agreement, and any other agreement then in effect (as well as any other contract between you and the transferring party) to transfer simultaneously, all without permission.
Affiliate Program Limits. Each accepted Affiliate Lead will expire according to the information provided on the Program Policies Page. from the date the Affiliate Lead clicked on the Affiliate Link that was made available by you. We will pay you Commission for each new Customer who completes a Customer Transaction after clicking on an Affiliate Lead made available by you, provided that you remain eligible to receive Commission pursuant to the terms of this Agreement.  The start of the Customer’s subscription is determined by the date of the first purchase of the Subscription Service by the Customer and you will receive a Commission payment for that Customer Transaction only, regardless of any additional purchases made by that customer during their Subscription Service. For example, if the initial Customer Transaction is for one user of Sales Hub Professional, and there is a subsequent transaction by that same customer for an additional user of Sales Hub Professional for the same subscription, Affiliate will receive Commission for the initial user purchased only. The Affiliate will not be entitled to receive Commission on any additional purchases of HubSpot Products by that same Customer
You don’t necessarily need experience to come across as an expert in any field, but it certainly helps when people know you’re connected to that industry in some way. For example, would you rather purchase a marketing book from Neil Patel, a mover and shaker in the industry, or from someone who has had no marketing experience and just created his website yesterday?
You hereby agree to indemnify and hold harmless FatCow and its subsidiaries and affiliates, and their directors, officers, employees, agents, shareholders, partners, members, and other owners, against any and all claims, actions, demands, liabilities, losses, damages, judgments, settlements, costs, and expenses (including reasonable attorneys' fees) (any or all of the foregoing hereinafter referred to as "Losses") insofar as such Losses (or actions in respect thereof) arise out of or are based on (i) any claim that our use of the Affiliate Trademarks infringes on any trademark, trade name, service mark, copyright, license, intellectual property, or other proprietary right of any third party, (ii) any misrepresentation of a representation or warranty or breach of a covenant and agreement made by you herein, or (iii) any claim related to your Affiliate Site, including, without limitation, its development, operation, maintenance and content therein not attributable to us.
“Other Products” means those products and services that we offer, which are not included in the Subscription Service (as detailed below); and, for the purposes of this Agreement, Other Products include all of our marketing software, legacy sales and marketing products, and any implementation, customization, training, consulting, additional support or other professional services, or fees for third-party products or services.

It’s a great way to make passive income. Of course, when I say “passive”, this doesn’t account for the time needed to spend building or maintaining your WordPress site. However, in terms of having to promote these affiliate links, you can put in as much or as little work as you want to drive traffic to them. This obviously makes this a great option for a passive income stream if you’re not in the business of e-commerce.


The Santa Claus Christmas Store, in Santa Claus, Ind., was typical of a lot of brick-and-mortar businesses when it sought to expand its online footprint earlier this year. In addition to sprucing up its website and increasing its pay-per-click advertising budget, it joined an affiliate marketing network. This connected the 7,000-square-foot holiday emporium with the vast community of bloggers, coupon sites and other “affiliates” around the web that promote products in return for a percentage of each sale they encourage.
If you’re writing reviews, you should 100% be using rich snippets (they add review stars to your search engine snippets and increase click-through rates). There are many WordPress plugins for this but my favorite is WP Rich Snippets. It’s $69/year (or $399 one-time) and I use it for every single review I write. They have tons of add-ons, settings, styling options, and looks nice. Free plugins like All In One Schema.org do work but lack settings, styling, and flexibility.
This single article, to date, has generated 871 unique visitors to my affiliate link, 132 free trial signups for GetResponse, and 77 front-end sales… And the best part about promoting something like GetResponse is that the commissions that it generates are recurring. Customers pay on a monthly basis. Finding offers that pay affiliates on a recurring base is one of the most common overlooked details when people start considering how to start affiliate marketing.

We will pay Standard Program Fees and Special Program Fees in the default currency for an Amazon Site approximately 60 days following the end of each calendar month in which they were earned by the method described below that you have selected. You may be permitted to elect to receive payment in a currency other than the default currency for an Amazon Site. If you choose to do so, you agree that the conversion rate will be determined in accordance with Amazon’s operating standards.
From time to time, we may impose limits on Associates’ opportunity to earn Standard Program Fees or Special Program Fees. For the avoidance of doubt (and notwithstanding any time period), Amazon reserves the right to discontinue or modify all or part of any limitation at any time. For Program Fee Limitations, please see the Appendix (“Program Fee Limitations”).

Amazing and thorough breakdown of how it all works! Thank you so much for sharing! a group of 3 friends myself + 2 are about to start affiliate marketing together. Since many advertising rules have changed with affiliate marketing (facebook ads etc.) and many articles have not been updated since, weʻd love any advice or suggestions you have for 2018!
The License will immediately and automatically terminate if at any time you do not timely comply with any obligation under the Program Documents (as defined in the Fee Schedule), or otherwise upon termination of this Agreement. In addition, we may terminate the License in whole or in part upon written notice to you. You will promptly stop using the Program Content (including PA API and Data Feeds) and promptly remove from your Site and delete or otherwise destroy all of the Program Content and Amazon Marks with respect to which the License is terminated or as we may otherwise request from time to time.

Absolutely. Affiliate marketing is a viable and legitimate way to monetize your blog or website. Tens of thousands of merchants run affiliate programs and will pay you a commission for sending them sales. However, there are some scams centered around affiliate marketing. You'll find information on how to spot affiliate scams – and avoid them – here.


Some advertisers offer multi-tier programs that distribute commission into a hierarchical referral network of sign-ups and sub-partners. In practical terms, publisher "A" signs up to the program with an advertiser and gets rewarded for the agreed activity conducted by a referred visitor. If publisher "A" attracts publishers "B" and "C" to sign up for the same program using his sign-up code, all future activities performed by publishers "B" and "C" will result in additional commission (at a lower rate) for publisher "A".
Notwithstanding the foregoing or anything to the contrary in this Agreement, if any of the requirements set forth in section 5(a)(i-iv) remain outstanding for six (6) months immediately following the close of a Customer Transaction, then your right to receive Commission arising from any and all Customer Transactions with the associated Customer will be forever forfeited (each, a “Forfeited Transaction”). We will have no obligation to pay you Commission associated with a Forfeited Transaction. Once you comply with all of the requirements in section 5(a)(i-iv), then you will be eligible to receive Commission on Customer Transactions, as long as these Customer Transactions do not involve the same Customer associated with a Forfeited Transaction.
Hi I’ve tried to make money on Amazon. Had a great looking website but had no hits or anything in two months and when I called them to see why I’m not getting any hits they said to me do you have a domain name and I said no you guys never told me I needed one. So I closed my site and never tried again. I’m thinking of trying again maybe I might do it this time
Forms of new media have also diversified how companies, brands, and ad networks serve ads to visitors. For instance, YouTube allows video-makers to embed advertisements through Google's affiliate network.[18][19] New developments have made it more difficult for unscrupulous affiliates to make money. Emerging black sheep are detected and made known to the affiliate marketing community with much greater speed and efficiency.[citation needed]
In the case of cost per mille/click, the publisher is not concerned about whether a visitor is a member of the audience that the advertiser tries to attract and is able to convert, because at this point the publisher has already earned his commission. This leaves the greater, and, in case of cost per mille, the full risk and loss (if the visitor cannot be converted) to the advertiser.
There are many types of business models out there. In this lesson, you'll learn about the affiliate marketing business model. This business model is one of the ways you can earn passive income. With affiliate marketing, you recommend products made by another company/person and you'll receive a commission whenever someone makes a purchase from your recommendation. It's considered passive income because you set up your business and then you can let it run itself. At its core, you will need time to keep your business updated and a group of loyal followers who can be potential customers. You don't have to actively process orders for the customers because the company that offers the product does this for you. But your recommendations are there, and they become advertisements to potential buyers.
But of course there is more to it than that. Most people doing affiliate marketing are doing it in an aggressive way that when you look at what they are offering, you can immediately tell that they are only doing it for the sake of earning a commission. While that may be the ultimate goal, it may not be the proper way of building a relationship with your customer. It is best to provide them descriptive, informative and helpful solutions so that they feel that what they are getting into is something beneficial to them.
Product prices and availability may vary from time to time. Because prices for and availability of Products that you have listed on your Site may change, your Site may only show prices and availability if: (a) we serve the link in which that price and availability data are displayed, or (b) you obtain Product pricing and availability data via PA API and you comply with the requirements regarding use of PA API in the License. 

He provided another example here where he created an article titled “The Perfect Website For You To Study“. In a nutshell, he stated about the way he construct his content by producing articles such as “Best Of Post” with corresponding “How To’s“. In other words, there is a distinct way of catching your readers/visitors attention by having consistency and technique in your article writing.
Good comment Jason, at some time in the future Amazon may decide they have so much market share they don't need affiliates anyway. I mean, if you're just sending them people who are already Amazon customers there's not so much benefit there for them. Or they may decide to only work with select HIGH QUALITY affiliates and the average "affiliate site" owner will not be chosen.
MA acknowledges that any breach or threatened breach of this Agreement involving an unauthorized use of Confidential Information or Company and/or its Affiliate’s intellectual property will result in irreparable harm to Company and/or its Affiliate for which damages would not be an adequate remedy, and therefore, in addition to its rights and remedies otherwise available at law, Company and/or its Affiliate will be entitled to seek injunctive or other equitable relief, as appropriate, and MA hereby waives the right to require Company and/or its Affiliate to post a bond. If Company and/or its Affiliate seeks injunctive or other equitable relief in the event of a breach or threatened breach of this Agreement by MA involving an unauthorized use of Confidential Information or Company and/or its Affiliate intellectual property, MA agrees that it will not allege in any such proceeding that Company and/or its Affiliate remedy at law is adequate. If Company and/or its Affiliate seek any equitable remedies, it will not be precluded or prevented from seeking remedies at law, nor will Company and/or its Affiliate be deemed to have made an election of remedies.

j) Should this affiliate program be deemed illegal in any jurisdiction, the Program Operator has the right to immediately terminate this program, without recourse. If the payment processors utilized by the Program Operator determine that sales made through affiliates cannot be processed through the payment processor, then the Program Operator has the right to immediately terminate this Program, without recourse. Nothing herein is intended to imply that the Program Operator will always offer any affiliate program, or this affiliate program, for all products, services, and/or opportunities sold by the Program Operator on the websites or that the Program Operator will offer any affiliate program whatsoever.
The ubiquitous rise of the internet has had a profound effect on mankind, dramatically altering both how we live and work. Yet, in our on-demand society replete with endless conveniences, one of the single most resonating benefits has been the ability to digitally earn an income from virtually anywhere on this planet. It's an allure that attracts droves of individuals who are frustrated with the throes of 9-to-5 life, seeking ways they can untether the cord of corporate responsibility.
The Amazon affiliate program has a 24-hour cookie, which means that once users click on an affiliate link to Amazon, anything they buy in the next 24 hours is commissionable to the affiliate whose link they last clicked. So if you click on Gawker’s affiliate link to Amazon to look at cable ties and end up buying another, unrelated product, Gawker Media still receives a commission for that sale.
Scan your email inbox right now. No doubt there are at least a few emails you get from merchants or other businesses with products you’re interested in. This is email marketing. And it’s a great tool for affiliate marketers. Essentially, on your website, a landing page, blog, or social media, you ask visitors to your site to provide their email address. Then you send them valuable content along with promotional offerings through email.

In order to receive proper credit for sales, a person or entity must purchase through your unique affiliate URL. Masking or cloaking of the links (whether done by software or by a script, and sometimes referred to as “affiliate link cloaking”) may or may not work with parts of the Sites.  The Program Operator allows masking or cloaking but You must provide a repeatable process for our verification of the cloaked link, otherwise the use of the masked or cloaked link is disallowed.
During each calendar month, you may earn advertising fees for Qualifying Purchases. Most advertising fees are calculated as a percentage of Qualifying Revenues based on the tables below and are subject to the limitations described in the “Limitations on Advertising Fee Rates for Certain Products” section below. We also may offer advertising fees in the form of bounties or other special offers as described in the “Special Offers and Promotions” section below. “Qualifying Revenues” mean amounts we receive from customers’ Qualifying Purchases, excluding shipping, handling, and gift-wrapping fees, taxes, and service charges, and less any rebates, credit card processing fees, returns, and bad debt.
To his surprise, he discovered several affiliate marketers were willing to build entire websites to promote their retailing partners. BetterCeilings, a site that one of these affiliates developed on Mr. Jara’s behalf, features dozens of articles and videos with tips on choosing the right type of tile and installation — all linking back to Mr. Jara’s site.

Smart Passive Income proves that being an authority in your niche is important. Pat Flynn is the creator of the site, and affiliate marketing and other forms of online income are not only where his expertise lies, but it’s also what he sells. Flynn recommends hosting, blogging tools, helpful books, and more resources to guide others toward making their own passive income with his expertise.


Discounts and Coupons. You are not allowed to post any refunds, credits or discounts on the FatCow Products and Services, or other content concerning FatCow without FatCow’s prior written consent in each instance. Affiliates may only use coupons and discounts that are provided exclusively through the Affiliate Program using banners and links. Each Link connecting users of the Affiliate Site to the pertinent area of the FatCow website will in no way alter the look, feel, or functionality of the FatCow website. Any violations of the terms surrounding links, coupons, refunds, credits or discounts shall constitute a material breach of this Agreement, and may result in your termination from the Affiliate Program or the withholding of Commission Fees 

For people with a genuine following, you may be able to recover lost revenue by reaching out to the actual manufacturers of the products. If you own a technology niche site or unboxing Youtube channel, for instance, you might be able to reach out to manufacturers to sponsor your reviews, or to pay you for banner ad spots on your niche site if the site is ranking #1 for an important buyer keyword for that manufacturer.


Great article! I need to go back to your post many more times for it to properly go in and for me to understand. Sorry if my question is a strange one. I am quite new to the whole concept of amazon affiliate marketing. When we are advertising their products, do we spend any money ourselves? Or we are just middle wares advertising their product? In what case, we have to have inventory? Can we sell products in Amazon?
To become an Affiliate, You need to submit a completed Affiliate Application in which You shall provide true and complete information to Us. You shall also promptly update all such information if all or any part thereof changes and shall provide Us with all such other information as we may reasonably request from time to time. We will evaluate your Affiliate Application and, where applicable, notify you of our acceptance. We may reject your Affiliate Application in the event we determine in the exercise of our absolute discretion that your site is not suitable for our Affiliation program for any reason.

For more information and suggestions about how to comply with these guidelines, please visit our page entitled "Affiliate Disclosure Requirements and Examples." Please note that this page is only intended to provide guidance. It does not purport to provide legal advice and it does not guarantee that you'll be in compliance with FTC regulations should you follow the suggestions presented. You are advised to seek and obtain your own legal advice on how these rules apply to your website or other promotional activities for which you receive compensation.


There’re too many affiliate programs available to anyone who are looking for such money making opportunities.You may overwhelm by too many choices and need time to study which program to join ! However,with those useful pointers from Darren as an affiliate marketer for Amazon will help you to decide whether you should consider Amazon as one of your best choice !
… ensure that long, multi-topic pages on your site are well-structured and broken into distinct logical sections. Second, ensure that each section has an associated anchor with a descriptive name (i.e., not just “Section 2.1”), and that your page includes a “table of contents” which links to the individual anchors… you won’t see it on the results all the time — only when we think that a link to a section would be highly useful for a particular query.
Affiliates discussed the issues in Internet forums and began to organize their efforts. They believed that the best way to address the problem was to discourage merchants from advertising via adware. Merchants that were either indifferent to or supportive of adware were exposed by affiliates, thus damaging those merchants' reputations and tarnishing their affiliate marketing efforts. Many affiliates either terminated the use of such merchants or switched to a competitor's affiliate program. Eventually, affiliate networks were also forced by merchants and affiliates to take a stand and ban certain adware publishers from their network. The result was Code of Conduct by Commission Junction/beFree and Performics,[31] LinkShare's Anti-Predatory Advertising Addendum,[32] and ShareASale's complete ban of software applications as a medium for affiliates to promote advertiser offers.[33] Regardless of the progress made, adware continues to be an issue, as demonstrated by the class action lawsuit against ValueClick and its daughter company Commission Junction filed on April 20, 2007.[34]

4.4 In the event that you account with us is inactive, this Agreement will automatically terminate. Your account will be deemed inactive and this Agreement will terminate and your participation in our Affiliate program automatically cease if: (i) you have not generated the Minimum Commission during a period of 3 consecutive months; (ii) you have failed to respond to any verification mails sent to you within a reasonable time. Upon automatic termination, any commissions due to you shall revert to us.


“MA”'s Obligations. MA will make no use of Confidential Information for any purpose except as expressly authorized by this Agreement. Except as expressly provided in this Agreement, MA will not disclose Confidential Information to any third party and will protect and treat all Confidential Information with the same degree of care as it uses to protect its own confidential information of like importance, but in no event with less than reasonable care. Except as expressly provided in this Agreement, MA will not use, make or have made any copies of Confidential Information, in whole or in part, without the prior written authorization of Company. In the event that MA is required to disclose Confidential Information pursuant to law, MA will notify Company of the required disclosure with sufficient time for Company to seek relief, will cooperate with Company in taking appropriate protective measures, and will make such disclosure in a fashion that maximizes protection of the Confidential Information from further disclosure.
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