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I agree, but right now more than ever is a time smaller affiliate program owners can scoop in some serious Amazon players. Amazon will likely remain the leader in physical products, but that doesn’t mean other affiliate programs can’t replace the Associate’s program. In some cases, a few people have acquired sites, replaced the AMZ links with other programs and found huge increases.

The second step in your journey is to create a diversified platform. Why diversified? Well, when Henry was flying high with his Google search results, then suddenly knocked down to beyond page 10 after an algorithm update, he tells me that he wishes he had diversified. Instead of focusing solely on the blog, he tells me he should have been building a Facebook Group, online forum and other ways that he could stay connected with people. 

I’ve been an Amazon Associate since 2007 and from the first day I signed up and started earning, Amazon had their previous “volume-based” affiliate commissions structure in place. This made for a VERY nice affiliate income stream (you can see examples of my Amazon affiliate daily earnings here). This new commission structure is bound to have an negative effect on my monthly earnings.
Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”
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