You can use affiliate links after the fact. You don’t have to decide upon building a WordPress site that you’re going to optimize it with Amazon affiliate links. You can decide down the road that you want to give affiliate marketing a try and, consequently, revisit old content, embed affiliate links within it, and start generating revenue that way--especially if your old content is finally starting to take off.
Great post , I do read a lot of the Nichehacks articles and this one is so true. At the moment I am in a niche I'm passionate about and yes although I am primarily using Amazon to monetize my site, I will be branching out to use other methods very soon. It frightens me to think the plug can be pulled at any time! I intent to use other affiliate programs as well as Amazon, maybe Google Adsense, I'm not sure yet, some digital products and also to build an email list.
Amazon’s affiliate program is the most popular of them all. I don’t participate myself (yet) but the majority of affiliate marketers I know use Amazon because… it’s Amazon. You can review products you have used or write tutorials (eg. how to connect computer to TV) and drop an affiliate link to an HDMI cable… just a couple examples. You may want to build relationships with the manufacturers so you can get products before they’re released – giving you time to create a review before the product is launched and capture sales during peak buying times.
It’s also important to remember that your content should be actionable. For example, if you’re writing a review for a coffee machine, it’s not enough to talk about its features and how great its brew is. You also should look to answer any questions your visitors might have about it, and explain how the product can benefit them. Focus on the positives, and how they can be valuable to the reader.
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The good news is, you don’t have to be an expert on dog food to put together a quality affiliate marketing business model and you certainly don’t have to partner with a large corporation like Amazon. Heck, I could partner with a locally owned holistic dog food store and help them increase their profits by several hundred percent by shipping products nationwide. It’s up to you!
Now, when I choose who to target for this ad, I would only target dog owners at least 25 years old who have “liked” Amazon.com in the past and live in the United States. Notice in the title I asked, “Are you a dog owner?” Well, I already know that everyone I’m targeting IS a dog owner! This, along with the catchy image, will grab their attention and cause them to read the body of the ad. If the body of the ad sounds interesting to them, they will click the ad and end up on Amazon.com through my Amazon Associates affiliate program link. Once on Amazon, the sky is the limit. Amazon is able to convert visitors like CRAZY. Just get potential buyers through the door and let Amazon handle the rest.
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In order to track the source of traffic, the merchant provides the affiliate with a coded link to the merchant's website. The merchant may also place a cookie -- a small text file -- on the customer's computer when he clicks the affiliate's link. The length of time this cookie is valid may vary from 24 hours to the lifetime of the cookie. The longer the cookie length, the more chance the affiliate has of being paid for future sales to the same customer. However some users regularly delete all cookies from their computer.
Hi Megan – one way to do it is have a dedicated deals page so you basically only have one page to update on your site, maybe every couple of weeks and then you always send people to the same page. Another thing we’ve done is just do this seasonally – so times like Labor Day, July 4th, etc. when retailers (including Amazon) usually have some notable deals happening. In that case, we’ll set up a page devoted to Labor Day deals and then send a blast email about it.
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The affiliate marketing industry is somewhat unique in the transparency of many of its members. There’s a general willingness to share experiences, including both successes and failures. Below are some of the most in-depth and useful interviews and tutorials put together by affiliate marketers who put in the hard work to build up a profitable affiliate operation (in some cases, more than once):
Still, as Amazon shifts its attention to new ventures in streaming and personal assistant hardware, many see it as an ominous sign for the affiliate program. “Amazon has done such a great job taking all their profit and dumping it back in to their business. And investors are now asking Amazon to show a profit,” says Lakes. “I’m not surprised that they’re whittling a few percent here and there.”