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I have about 4 authority style sites and the rest are all mini ones. I like the money the mini’s can make but there isn’t any attractive exit strategy with those so that’s why I like to do a little of both, but I believe authority style sites have the biggest upside. As for income split I’d have to go back through all the tracking data but I’d peg it somewhat in favor of authority sites (before I sold one of my largest ones)
The Amazon affiliate program has a 24-hour cookie, which means that once users click on an affiliate link to Amazon, anything they buy in the next 24 hours is commissionable to the affiliate whose link they last clicked. So if you click on Gawker’s affiliate link to Amazon to look at cable ties and end up buying another, unrelated product, Gawker Media still receives a commission for that sale.
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And remember, whether you decide to use paid advertising or a free blog to promote Amazon products through the Amazon Associates affiliate program, there will be a learning curve involved. Don’t expect success right away. But if you stick with it, you’ll find the exact formula that works for you and your target audience. After that, it’s like a cash machine pumping money into your bank account 24/7/365. So have fun and enjoy the process!!
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This site might seem authoritative, but it doesn’t really cater to the visitor. As you can see the site contains a ton of ads, and doesn’t do much to provide a good reading experience. The content is long, but it’s also very hard to read. You could easily create a site that reviews this product and provides a better reading experience and higher-quality review.
And recent Ad and Commerce Operations job postings by the company state that the position entails “develop[ing] interesting new revenue sources for the company, helping to expand our successful e-commerce campaigns (which have driven approximately $160m in sales to partners)” and include the notation that “experience with commerce-oriented ad APIs (e.g., Amazon Product Advertising API)” is something that’s nice for applicants to have. 
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