Good comment Jason, at some time in the future Amazon may decide they have so much market share they don't need affiliates anyway. I mean, if you're just sending them people who are already Amazon customers there's not so much benefit there for them. Or they may decide to only work with select HIGH QUALITY affiliates and the average "affiliate site" owner will not be chosen.
(b) You will not sell, resell, redistribute, sublicense, or transfer any Program Content or any application that uses, incorporates, or displays any Program Content, PA API, or Data Feeds. For example, you will not use, or enable, or facilitate the use of Program Content on or within any application, platform, site, or service (including social networking sites) that requires you to sublicense or otherwise give any rights in or to any Program Content to any other person or entity, nor will you create links formatted with your Associates tag for, or display such links on, a site that is not your Site.

An affiliate marketing agreement is a contract between a business and an individual or company who agrees to market or promote the business in exchange for a commission amount. According to corporate law and taxes, an affiliate is defined as a company that is related to another company often in a subordinate role. For companies to be affiliated, one must have control over the other or both must be controlled by a third company.

I was following someone else’s guide and they said you should have a static front page, but I feel like I would be getting more views and more clicks if I had the opposite ie; my latest blogs on the homepage. I also checked my stats and when I link to an article/review people stay longer. When I link to the home page they don’t stay as long AND a higher bounce rate. My bounce rate for the homepage is literally 3,000 in the past month. They hit that homepage and stay for around 7 minutes which means most are probably reading the static page, but then they just… leave.
I’m now looking to set up a niche site in the next month or so to better leverage the program and your advice. And, of course collectively, this should help on the commission rate. I’ve been at 6.5% and hoping this month I may hit 7%. But, the key issue is that the avg sale is low (no surprise given what I’m promoting) so hopefully, this new site will help with this and diversify my efforts.
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On the technology-focused forum Hacker News, a user who goes by "graeme" pointed out, "This is likely to have a massive [e]ffect on the blog/article review ecosystem. Most of the review sites that exist today only do so because of [A]mazon's fairly generous programs. I expect in aggregate there will be a shift in what lines of business people decide to get into, based on this." A user called "sharkweek" said that "[a]s an Amazon affiliate who has done quite well with it, this is definitely a gutting." The mood is equally grim on a subreddit for people building affiliate websites.

Thanks for your point for point description of what has worked for you. You have certainly given credibility to testing your results. Doing the technical aspect of setting the structured sites and e-mail marketing has been challenging for me. You have clearly described how the more sales you make your percentage goes up and you make more money. Apparently there are tested formulas that work for Amazon sales and getting people to Amazon sounds like a winner.


This site holds no stock whatsoever. They are just promoting amazon products by ranking high for keyword terms around scooters “best pro scooter” “best scooters for kids”. People are searching for these terms in their thousands every month. They click on his amazon links, purchase products on amazon and then the owner of myproscooter.com will get commission on the whole basket.
Assignment. You will not assign or transfer this Agreement, including any assignment or transfer by reason of merger, reorganization, sale of all or substantially all of its assets, change of control or operation of law, without our prior written consent. We may assign this Agreement to any affiliate or in the event of merger, reorganization, sale of all or substantially all of our assets, change of control or operation of law. 

He is the co-founder of Neil Patel Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
In my early days, I used to have a few of these links scattered throughout SPI—for example, an ad for a “How to Make an iPhone App” product. I used to have a few iPhone apps that generated an income for me each month, but I didn’t actually use the product I was linking to. I did, however, personally know the owner, which is why I trusted him and decided to place that ad there at the time.

Paid ads should be your last step in marketing your range of affiliate products. You want to make sure you’re in a money-making niche and have a roster of products proven to sell, as well as proven sales funnel that compels your prospects to buy. That way when you invest the money in a paid ad, which can cost hundreds and thousands of dollars, you’ll see a decent return on investment.


This literally changed my life… I moved out of my parent’s house (sigh) into a nice studio in downtown Denver, bought my first car (a Mercedes c300), adopted 2 kitties, and my credit raised 45 points. I also donated $3,000 to Red Cross at Hurricane Harvey. I’m a humble dude but in affiliate marketing, the numbers do the talking. So… I want to show you how I did it :)
In order to do this properly, you should find a specific niche to get involved with. You’ll notice on my site, I focus almost exclusively on dog food. If you simply start up a generic review blog and start reviewing every product at Amazon, your site visitors will not see you as an expert, the search engines wont understand what your site is really about, and in the end, you’ll have a tough time earning anything in return. But, if you become the expert in a specific line of products, then you have a real chance of building some authority. At that point, all you need to do is write some honest and detailed reviews with special links you receive through the Amazon Associates affiliate program member login. The more detailed your reviews the better.
Excellent article Chris! This will help me out a lot. I am a new author through amazon and my book is also being sold through KDP Select (The kindle option worldwide) but regardless of my advertising on my Facebook page, which cost money, I do not seem to be getting anywhere. With Amazon Associates, is it totally free and no cost to you or do you pay a fee over a certain amount of time. Also if you have any tips on how to get a book out there that would be excellent. My book is being sold at Books a Million, Barnes and Noble, and Alibris. I plan on doing a book signing at Barnes and Noble in hopes it will raise awareness of my book.
It’s time to mix and match. Instead of switching your entire blog over to luxury beauty products, mix in an occasional affiliate link. Perhaps write comparison articles that pit luxury beauty products against normal beauty products. Try to compare different makeup, face creams, hair styling tools, etc. Or, talk about the best products in different price categories. What is the best budget hair straightener, and what is the best luxury hair straightener?
I also think that affiliate based business models provide an amazing opportunity to build up momentum and eventually create a product or ecommerce based company. Selling your own products will always be more lucrative than being an affiliate business, but there is an inherent risk associated with this model. If you can grow an engaged audience over a long period of time, it will be much easier to transition to your own products and the investment in manufacturing and distribution will not be as big of a risk because you will already have an audience.

Yes is the short answer. Any time you are planing on generating money, you should have a plan. No plan means no real focus. There may be some 1/1000 percent of a chance you will succeed, but I haven't met them yet. If you have already started and have generated an income, record how. Doing so will give you material for use in expanding your business faster.


I’m a big fan of websites that look professional. If your website looks like it was made by a 5th grader, it will be instantly judged and people will feel uncomfortable. Take the time to give your website a nice look upfront and it will pay dividends for the success of your website. WordPress themes are a great way to give your Amazon Affiliate Website a professional look for a cheap price tag.
If you’re writing reviews, you should 100% be using rich snippets (they add review stars to your search engine snippets and increase click-through rates). There are many WordPress plugins for this but my favorite is WP Rich Snippets. It’s $69/year (or $399 one-time) and I use it for every single review I write. They have tons of add-ons, settings, styling options, and looks nice. Free plugins like All In One Schema.org do work but lack settings, styling, and flexibility.

It’d be hard for Google to argue with this content not adding value. After all, some of the guides have received close to 10,000 shares and have been used by the brands themselves to educate their own customers. Generally speaking, each guide takes about 40-50 hours to produce, and is benchmarked to beat the best existing piece of content on the topic in virtually every aspect (from design and share-ability, to page speed and on-page SEO).


You must use both a unique public key/private key pair (each key pair, an “Account Identifier”) and an Associates tag parameter (which can be either the Associate ID issued to you under the Amazon Associates Program or a related Associates Program tracking ID) to identify your account and make calls to PA API. You may obtain your Account Identifiers through PA API account creation process.
Who can tell me if “link masking or cloaking” is a violation of the Google TOS? I think it is and I see dozens of affiliate sites doing it. I also see quite a few sites not using “nofollow” on their affiliate links. Unless your masked link says something like “I bought product X used in this review at Amazon.com” it would be a violation. I think if reported, you’d be in for a manual spam action against your site. Thoughts?
Chris, I am glad you have had good fortune with amazon, I think I have chosen the wrong niche, it appears to be very competitive, I have had my site for 4 mo, and have made zero, however, it may not be all bad, I still work on content, and I do get indexing, however, I am at a loss on how to find keywords on ranking content; If I could find this out, then I could do some seo on any LSI keywords. I do agree about having a nice looking website, I paid far much less then you did, and I think I turned out with a site that looks very nice; If visitors do not think you are legit, or if you content looks like trash, then the will bounce before you can blink. I think once I can find those magic LSI keywords and rank them, then I think things will turn around, as I have also invested quite a bit up until this point.
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Access more than a hundred courses on various aspects of Amazon, ClickBank, Affiliate Marketing and related domains on Skillshare, by simply subscribing to the platform at nearly zero cost. The best part is that you are not charged until a few months, so you can test things out and cancel subscription at any point if you want. The courses here include techniques on how to drive traffic to your website for free, how to use Instagram for promoting Amazon Products, how to run an Affiliate Business and a lot more.
Hi thanks for a great article. I have been shopabot to build my first amazon niche site. have you heard of it? If so what do you think? So far in a few weeks I have about 12k visitors and almost 100 product clicks, however none of that is being represented on my amazon reports page despit having the api set up correctly. What is your take on this software and those sort of numbers?
An example of this business would be to create a blog in a particular niche. Let’s say you’re an audiophile. You could create a headphone review blog. On this blog, you write articles on your favorite headphones and tell people where they can buy it on Amazon. You then place your referral link for those headphones in your article. When people read the article and decide to buy the headphones, you get paid. Simple right?
I have a question: while searching for the niche, and I think I found one that is pretty good, the search on google (for “high end …….”) didn’t revile any brands. Now, I believe it’s possible that there are not many brands for this niche, but checking it little further, I found that there are some, but it was difficult finding it on amazon and even if I did find the products, they didn’t have many reviews, if there were any.
One of the ways I’ve also been able to make good money with Amazon is to automatically populate information from a WordPress plugin that I had developed based on the needs I had for building Amazon centric websites. The result was EasyAzon. The plugin allows you to insert information and affiliate links to Amazon in a much faster way than creating the links yourself by hand from Amazon.com.
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I was following someone else’s guide and they said you should have a static front page, but I feel like I would be getting more views and more clicks if I had the opposite ie; my latest blogs on the homepage. I also checked my stats and when I link to an article/review people stay longer. When I link to the home page they don’t stay as long AND a higher bounce rate. My bounce rate for the homepage is literally 3,000 in the past month. They hit that homepage and stay for around 7 minutes which means most are probably reading the static page, but then they just… leave.
My only suggestions would be to email them back, clarify why they think your website is a social network. If your site is empty of content (such a bunch of empty pages waiting for content to be added), I would fill those pages up/delete them before reappyling to the program. Also make sure you have more content than just affiliate content. You want to be providing real value to the audience, plus you don’t want Google to think you are a thin affiliate website.
Amazon customers are loyal. Beyond that, Amazon customers--especially Amazon Prime members--are more than happy to convert. According to a 2015 report, Prime members are said to convert at a rate 22 times greater than customers that shop with other top online retailers. So, if you can tap into that audience and appeal to their willingness to spend money with Amazon, you should see a good return on your decision to join the program.
In concept, Gawker Media’s content is created to inform, and then they monetize within it where possible. I say “in concept” because I’m sure that their content strategy is not entirely uninfluenced by their ability to monetize it. But the important aspect is that the content their sites produce would still have relevance, purpose and value to a user without being monetized.

8.1. You are free to promote your own web sites, but naturally any promotion that mentions Merchant.com could be perceived by the public or the press as a joint effort. You should know that certain forms of advertising are always prohibited by Merchant.com. For example, advertising commonly referred to as "spamming" is unacceptable to us and could cause damage to our name. Other generally prohibited forms of advertising include the use of unsolicited commercial email (UCE), postings to non-commercial newsgroups and cross-posting to multiple newsgroups at once. In addition, you may not advertise in any way that effectively conceals or misrepresents your identity, your domain name, or your return email address. You may use mailings to customers to promote Merchant.com so long as the recipient is already a customer or subscriber of your services or web site, and recipients have the option to remove themselves from future mailings. Also, you may post to newsgroups to promote Merchant.com so long as the news group specifically welcomes commercial messages. At all times, you must clearly represent yourself and your web sites as independent from Merchant.com. If it comes to our attention that you are spamming, we will consider that cause for immediate termination of this Agreement and your participation in the Merchant.com Affiliate Program. Any pending balances owed to you will not be paid if your account is terminated due to such unacceptable advertising or solicitation.
Even before the rumors and now news, I was thinking about multiple revenue streams. Much of our income comes from downloadables and books my husband sells, so the idea of creating products myself is appealing. Also I sure had fun yesterday with a page I made from Zazzle products. I know the public is less likely to buy from non-Amazon spots but Zazzle has a LOT of attractive and creative stuff you can’t get anywhere else. And so the world turns…

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By making premium quality content free, you enable it to spread across the Internet. One of the truly enabling factors of the Internet is it allows a message to travel to millions of people with very little friction. When you make your content free, it enables search, social and sharing to grow your audience without the traditional requirement of marketing.
Spam is the biggest threat to organic search engines, whose goal is to provide quality search results for keywords or phrases entered by their users. Google's PageRank algorithm update ("BigDaddy") in February 2006—the final stage of Google's major update ("Jagger") that began in mid-summer 2005—specifically targeted spamdexing with great success. This update thus enabled Google to remove a large amount of mostly computer-generated duplicate content from its index.[29]
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