Good Search Engine Optimization (SEO) involves both on-site and off-site strategies. These strategies involve several procedures geared towards building backlinks which is critical to you ranking highly in the search engines. However for this article I will be looking at off-site optimization strategies. As the name suggests, off-site optimization is employing procedures off your website […]
Paid ads should be your last step in marketing your range of affiliate products. You want to make sure you’re in a money-making niche and have a roster of products proven to sell, as well as proven sales funnel that compels your prospects to buy. That way when you invest the money in a paid ad, which can cost hundreds and thousands of dollars, you’ll see a decent return on investment.
Probably the simplest route, if you have an affiliate site that is already making sales, then you should hit up your affiliate manager with a pay bump request. Many affiliate marketers do this, and then run incredibly successful paid campaigns, with this pay bump as their only real profit margin. Because they have this extra bit of money to work with, they are often given an advantage over other affiliates who did not get a pay bump.
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This could leave many once competitive niches with a lot more gaps for you to build and leverage into with your niche sites. While we don’t believe we’ll see a mass exodus from Amazon Associates (Even with the currently grumbling about the changes online), some niches may be more affected by this than others so it may pay to look for gaps in the market.

(v) You will not cloak, hide, spoof, or otherwise obscure the URL of your Site containing Special Links (including by use of Redirecting Links) or the user agent of the application in which Program Content is displayed or used such that we cannot reasonably determine the site or application from which a customer clicks through such Special Link to an Amazon Site.


Company will undertake all reasonable efforts to provide technical assistance to MA under this Agreement when MA is unable to resolve certain technical issues and to rectify or provide solutions to problems where the Technology does not function as described in the Technology documentation, but Company does not guarantee that the problems will be solved or that any item will be error-free. This product support commitment is only applicable to Company’s Technology running under the certified environments specified in the release notes of the end user licensing agreement for that Technology or Package. Company may from time to time, however, discontinue Technology or versions and stop supporting Technology or versions one year after discontinuance, or otherwise discontinue any support service. Company is not liable for incidental, special or consequential damages for any reason (including loss of data or other business or property damage), even if foreseeable or if MA or Customer has advised of such a claim. Company's liability shall not exceed the fees that MA has paid under this Agreement. MA agrees that the pricing for the services would be substantially higher but for these limitations.
As used herein, “Confidential Information” means all confidential information disclosed by a party ("Disclosing Party") to the other party (“Receiving Party”), (i) whether orally or in writing, that is designated as confidential, and (ii) HubSpot customer and prospect information, whether or not otherwise designated as confidential. Confidential Information does not include any information that (i) is or becomes generally known to the public without breach of any obligation owed to the Disclosing Party or (ii) was known to the Receiving Party prior to its disclosure by the Disclosing Party without breach of any obligation owed to the Disclosing Party.  The Receiving Party shall: (i) protect the confidentiality of the Confidential Information of the Disclosing Party using the same degree of care that it uses with its own confidential information, but in no event less than reasonable care, (ii) not use any Confidential Information of the Disclosing Party for any purpose outside the scope of this Agreement, (iii) not disclose Confidential Information of the Disclosing Party to any third party, and (iv) limit access to Confidential Information of the Disclosing Party to its employees, contractors and agents. The Receiving Party may disclose Confidential Information of the Disclosing Party if required to do so under any federal, state, or local law, statute, rule or regulation, subpoena or legal process.
Thanks for the write-up on EasyAnon. I was debating whether or not to give it a try. I’ve been using Amazon Product In A Post (free plugin) since November. It is ok, but sometimes some of the links don’t show up, plus I would like the ability to customize the photos/links a bit more. I purchased EasyAnon through one of your links so I can finally see how it compares.

But of course there is more to it than that. Most people doing affiliate marketing are doing it in an aggressive way that when you look at what they are offering, you can immediately tell that they are only doing it for the sake of earning a commission. While that may be the ultimate goal, it may not be the proper way of building a relationship with your customer. It is best to provide them descriptive, informative and helpful solutions so that they feel that what they are getting into is something beneficial to them.
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And finally, I think you should always be open with your model. When you are recommending products to an audience and receiving a financial kick back, you need to maintain a position of trust by being transparent about how you earn revenue. Some members of your audience won’t want to click an affiliate link, even when you are completely open like this, but I believe having this level of integrity will serve you better over the long run.
An affiliate marketing program is by far one of the best advertising tools available, because it provides incentives for both the affiliate and the merchant. Affiliate marketing has grown greatly over the last couple of years because more and more webmasters are beginning to realize it is the most efficient way to handle your online advertising. It is extremely flexible and provides numerous benefits that you won't get with any other Learn More
4.5 In the event of termination, the following shall apply: (i) you shall forthwith stop all marketing and promotional activities for the Sites and all rights and licenses granted to you under this Agreement shall forthwith terminate; (ii) you shall return all confidential and/or proprietary information and cease all use of Our Marks and Our Materials; (iii) we shall be entitled to leave open, redirect or deactivate any Trackers, as we may elect in the exercise of our sole discretion; (iv) save as provided to the contrary in this Agreement, we shall pay you due and outstanding commissions as at the effective date of termination but subject to all our rights of deduction and set-off and shall not be liable to you for any other payments and/or claims whatsoever.
He also started attending the three-times-a-year Affiliate Summit marketing conference and other trade shows. “You’d be surprised at how much of a relationship business this is,” he said. “There are thousands upon thousands of affiliates out there, but you come to realize that a lot of the good ones all seem to know each other and there’s as much suspicion of merchants cheating affiliates out of commissions as the other way around.”

Special Links may be created by you or made available to you by us. If we inform you that your Site does not qualify to use certain types of links, you must cease displaying those types of links on your Site. You are solely responsible for the content, style, and placement of each link that you place on your Site and for ensuring that Special Links (whether created by you or made available to you by us) include the appropriate formatting necessary for us to properly track referrals of our customers from your Site. You must not encourage customers to bookmark your Special Links. All Special Links must be accessed directly from your Site. For example, you must include your Associates ID or “tag” (appearing as XXXXX-20, or such other format as we may designate) as a parameter in the URL of each link you place on your Site to an Amazon Site.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
The question keeps lingering in my mind. What is affiliate marketing programs about? Is this an easy way to generate income online? Upon researching about the topic I found that this is a very lucrative business model and one that does not cost a whole lot of initial capital. There are literally countless out there you can join and the idea of affiliate marketing in itself is very doable. You simply become the deal maker to connect the buyer and the seller to perform a transaction. Once the transaction is successful you earn a commission.
2.7 All intellectual property rights comprised in any of Our Materials, Our Marks, the services provided by us, the Sites are all owned by Giv & Take Profit and you shall have no rights, interests, claims and/or demands in and/or to the same. Any use of any trade mark or trade name that contains, is confusingly similar to or is comprised of Our Marks without our express prior written consent shall be unauthorized. Without derogating from the generality of the afore-going, you shall not register or use or attempt to register or use any of Our Marks in part of any domain name and/or any trade marks or names which contain, are confusingly similar to or are comprised of Our Marks. You agree not to attack the ownership of and title to Our Marks in any way.
These strategic buys can lead to new insightful data as well. You will see other products within your niche that the audience is prone to buy, which can help you in deciding to launch your next product. Also, each of these sites can become little satellite sites that can collect emails for your overall brand. This strategy is not at all new, and Jon Haver from Authority Website Income has already written a detailed post about the concept here.
FatCow will process orders placed by Referred Customers who follow the Links from an Affiliate Site to FatCow. We reserve the right, in our sole discretion, to reject orders that do not comply with certain requirements that we may establish from time to time. All aspects of order processing and fulfillment, including FatCow’s services, cancellation, processing, refunds and payment processing will be our responsibility. We will track the Qualified Purchases generated by your Affiliate Site and will make this information available to you through our website. To permit accurate tracking, reporting, and commission accrual, you must ensure that the Links between your website and our website are properly formatted.
(a) Promotional Materials. Amazon may from time to time provide you with a standard form template and other marketing assets for use in promotional marketing materials (“Promotional Materials”), subject to the limited license in Section 4(b) of this policy. Amazon reserves the right to review your Promotional Materials at any time for compliance with this Local Associates Policy. Any failure by you to provide the Promotional Materials in accordance with our request will constitute a material breach of this Local Associates Policy.
(d) You will not, without our express prior written approval, use any Product Advertising Content on or in connection with any site or application designed or intended for use with a mobile phone or other handheld device (which prohibition apply neither to any site that is not designed or intended for use with such devices but that may be accessible by such devices, such as a non-mobile-optimized site accessed via an internet browser on a tablet device, nor an Approved Mobile Application as defined in the Participation Requirements or any television set-top box (e.g., digital video recorders, cable or satellite boxes, streaming video players, blu-ray players, or dvd players) or Internet-enabled television (e.g., GoogleTV, Sony Bravia, Panasonic Viera Cast, or Vizio Internet Apps).
It's especially true now that the big media players are finally waking up to affiliate marketing (NYTime buying WireCutter and SweetHome) and BestReviews (which was already an epic product review site in it's self due to the fact they built their own 10,000 sq ft testing lab) being acquired by Tronc (owns the LA Times and half a dozen more publications).

And recent Ad and Commerce Operations job postings by the company state that the position entails “develop[ing] interesting new revenue sources for the company, helping to expand our successful e-commerce campaigns (which have driven approximately $160m in sales to partners)” and include the notation that “experience with commerce-oriented ad APIs (e.g., Amazon Product Advertising API)” is something that’s nice for applicants to have.

There are many ways to get paid but usually the most popular one is PayPal which I am sure you are familiar with. The vendors can also send you a check in the mail or electronic funds to your bank. There’s not much problem I don’t think in terms of having paid when you promote a product through the vendors affiliate program because they have easy ways of tracking and paying their affiliates.
You get to hand-pick what you promote. Unlike display ad systems that typically choose which brands serve ads on your WordPress site, you have total control over this with Amazon affiliate links. You’ll never have to worry about a competitor’s link showing up on your site and the link will always be relevant to the content that it appears within or beside--which will improve its chances of getting clicked.

You are solely responsible for the development, operation, and maintenance of your Affiliate Site and for all materials that appear on your Affiliate Site. Such responsibilities include, but are not limited to, the technical operation of your Affiliate Site and all related equipment; creating and posting product reviews, descriptions, and references on your Affiliate Site and linking those descriptions to our website; the accuracy of materials posted on your Affiliate Site (including, but not limited to, all materials related to FatCow Products and Services); ensuring that materials posted on your Affiliate Site do not violate or infringe upon the rights of any third party and are not libelous or otherwise illegal. We disclaim all liability and responsibility for such matters
(f) are directed toward children or knowingly collect, use, or disclose personal information from children under 13 years of age or other applicable age threshold (as defined by applicable laws and regulations); or violate any applicable laws, ordinances, rules, regulations, orders, licenses, permits, guidelines, codes of practice, industry standards, self-regulatory rules, judgments, decisions, or other requirements of any applicable governmental authority related to child protection (for example, if applicable, the Children’s Online Privacy Protection Act (15 U.S.C. §§ 6501-6506) or any regulations promulgated thereunder or the Children’s Online Protection Act);
And finally, I think you should always be open with your model. When you are recommending products to an audience and receiving a financial kick back, you need to maintain a position of trust by being transparent about how you earn revenue. Some members of your audience won’t want to click an affiliate link, even when you are completely open like this, but I believe having this level of integrity will serve you better over the long run.

Great article! I need to go back to your post many more times for it to properly go in and for me to understand. Sorry if my question is a strange one. I am quite new to the whole concept of amazon affiliate marketing. When we are advertising their products, do we spend any money ourselves? Or we are just middle wares advertising their product? In what case, we have to have inventory? Can we sell products in Amazon?


The best way to ensure you make sales from Amazon is to write about things that people are actively looking to purchase, or about something someone might find interesting and be persuaded about purchasing (for example: someone looking to learn about the civil war through an article you’d written could be likely to purchase civil war related products through an Amazon sales cap somewhere in your article).
3.5 All commissions will be paid to you on a monthly basis within approximately [30] days of the end of each month. Payments shall be effected by direct wire transfer to such account as you may indicate to us in writing in the Affiliate Application. We shall not be liable for any loss and damage caused in the event that you provide us with incorrect or incomplete details; provided however that we shall entitled to deduct from the commissions any costs and expenses incurred by us with respect to incorrect or incomplete details. In the event that, in any given month, the commission to be paid to you is less than US$100 ("Minimum Commission"), we shall be entitled to roll over payment of the commission to the immediately subsequent month or that there after until the commission to be made is in excess of the Minimum Commission. We reserve the right to review all commissions for possible fraud, whether such fraud may be on the part of a New Player or you. During the period of such review, which shall not exceed 180 days, we shall be entitled to withhold payment of the commissions until such time as the review has been concluded. Fraud on your part constitutes a breach of this Agreement entitling us to, inter alia, terminate this Agreement with immediate effect. In the event that it we determine that there was fraud on your part or on the part of a New Player, you shall not be entitled to commission which have accrued to your benefit at such time whether such commissions were generated by the fraud or not. We reserve the right to set-off from future commissions due to you any amounts already received by you which are shown to have been generated by fraud whether by you or a New Player.
When you are attracting traffic to your site, you become a "publisher" and can reach out to different companies (known as merchants) and market their products. They will typically give you a tracked affiliate link, which looks a bit longer than a normal link and has a reference on it, known as a b tag. Most affiliates have a login and a network where you can see your clicks and conversions. Big players in the industry include admitad, CJ Affiliate (formerly Commission Junction), Awin and Rakuten, and they have access to thousands of companies looking to promote products and thousands of companies looking to sell them.
You further represent and warrant that: (i) you will ensure that you are compliant with any trade or regulatory requirements that may apply to your participation in the Affiliate Program (for example, by clearly stating you are a HubSpot Affiliate on any website(s) you own where you make an Affiliate Link available); (ii) you will accurately provide in the Affiliate Tool all websites and domains you own where you intend to use Affiliate Links to generate Affiliate Leads; (iii) you will not purchase ads that direct to your site(s) or through an Affiliate Link that could be considered as competing with HubSpot’s own advertising, including, but not limited to, our branded keywords; (iv) you will not participate in cookie stuffing or pop-ups, false or misleading links are strictly prohibited; (v) you will not attempt to mask the referring URL information; (vi) you will not use your own Affiliate Link to purchase HubSpot products for yourself.
It's hard for a marketer to build a sustainable, scalable income from affiliate marketing. As payable actions take place on the merchant's site, customer details are held by the merchant, not by the affiliate so the affiliate cannot easily build a relationship with the customer. Combined with short cookie lengths, this means the affiliate is constantly having to find new sources of traffic for each offer. Although some forms of sale, such as memberships, may provide lifetime commissions, most are one-time payments. Conversion rates for online sales are typically low, in the range of 1 to 3 percent, providing limited potential for income and growth for all but a few successful affiliates.
General Rights. Subject to the terms and conditions of this Agreement, Company hereby grants to MA the right to advertise, market and sell to corporate users, government agencies and educational facilities (“Clients”) for their own internal language learning, soft skills and communication purposes only, and not for remarketing or redistribution, and not for use in a data center environment for multiple users Clients, unless otherwise agreed to by Company prior in writing, the Technology listed in Schedule A of this Agreement, and to sell and/or bundle Technology Maintenance for the Technology and to provide first line technical support and implementation services for the Technology in the territories listed in Schedule A of this Agreement, providing MA meets the criteria required for delivering services according to Schedule A.
If you have any kind of special deals with your affiliate manager, make sure that you can pass these along. If you can’t, then you need to take that portion out of the business and sell as if you weren’t getting those extra benefits. One of the best ways to transfer these kind of special perks is by also making sure that your affiliate manager becomes the manager for the new buyer as well when they sign up for that network. Most affiliate managers work on a commission basis from the sales that their affiliates are doing, so they will likely be more than happy to do this since your website is already a proven profit maker for them.
However, be aware that you need to submit an application to most of these networks to be accepted. Once you're accepted in, you're often required to apply directly to the merchant afterwards. So there are two layers or gates that you need to bypass. That's also why it's important to build up your platform and create that emotional bridge between yourself and your audience before attempting to promote anything to them.
11.1. No Agency. Each party shall act as an independent contractor and shall have no authority to obligate or bind the other in any respect, and nothing in this Agreement (including any Offer) shall create any partnership, joint ventures, agency, franchise, sales representative or employment relationship between the parties. Neither party shall make any statement, whether on their sites or otherwise, that reasonably would contradict anything in the paragraph.
This Local Associates Policy applies to any registered business that offers face-to-face customer experiences and that facilitates customer purchases on Amazon.com (“Local Associates Program”) operated by an Associate in one or more of its owned or operated facilities registered on the program portal at https://affiliate-program.amazon.com/local Associates Site (such portal, the “Local Associates Portal” and such facilities, the “Local Associates Facilities”). In order to participate in the Local Associates Program you must (A) be an owner or authorized employee of a registered business, (B) apply through the Local Associates Portal, (C) have your application accepted by Amazon, (D) not be also registered for the Amazon Associates Program, and (E) comply with the applicable provisions of the Associates Program Operating Agreement, including this Local Associates Policy.
Affiliate Program Limits. Each accepted Affiliate Lead will expire according to the information provided on the Program Policies Page. from the date the Affiliate Lead clicked on the Affiliate Link that was made available by you. We will pay you Commission for each new Customer who completes a Customer Transaction after clicking on an Affiliate Lead made available by you, provided that you remain eligible to receive Commission pursuant to the terms of this Agreement.  The start of the Customer’s subscription is determined by the date of the first purchase of the Subscription Service by the Customer and you will receive a Commission payment for that Customer Transaction only, regardless of any additional purchases made by that customer during their Subscription Service. For example, if the initial Customer Transaction is for one user of Sales Hub Professional, and there is a subsequent transaction by that same customer for an additional user of Sales Hub Professional for the same subscription, Affiliate will receive Commission for the initial user purchased only. The Affiliate will not be entitled to receive Commission on any additional purchases of HubSpot Products by that same Customer
2.1 In the event that we accept your Affiliate Application, we will make available to you [banner advertisements, button links and other links as determined by us which shall all link to our Sites (Collectively "Link"); on condition that you will use the Links only as provided for herein or as may be indicated by us to you in writing, from time to time, and provided further than you will cooperate fully with us in order to establish and maintain the Links.
Many affiliate marketers start out with amazon.com through their affiliate program called Amazon Associates. Their commission structure is very low and can range from 4% to 10% only but you can also leverage their global selection of products and amazon’s popularity. You could also think of the places you have shopping from online and I am almost certain they will have some sort of affiliate programs that you can join for free.
(g) You will not offer any person or entity any consideration, reward, or incentive (including any money, rebate, discount, points, donation to charity or other organization, or other benefit) for using Special Links. For example, you cannot implement any “rewards” or loyalty program that incentivizes persons or entities to visit an Amazon Site via your Special Links.
While these models have diminished in mature e-commerce and online advertising markets they are still prevalent in some more nascent industries. China is one example where Affiliate Marketing does not overtly resemble the same model in the West. With many affiliates being paid a flat "Cost Per Day" with some networks offering Cost Per Click or CPM.
In my early days, I used to have a few of these links scattered throughout SPI—for example, an ad for a “How to Make an iPhone App” product. I used to have a few iPhone apps that generated an income for me each month, but I didn’t actually use the product I was linking to. I did, however, personally know the owner, which is why I trusted him and decided to place that ad there at the time.
You can open a store without the burden of managing inventory. One of the ways in which you can use Amazon affiliate links is to populate your online store with third-party products. This spares you from having to produce, store, or even manage inventory. That’s all handled by the manufacturers. You only need to worry about maintaining your online store.
Education occurs most often in "real life" by becoming involved and learning the details as time progresses. Although there are several books on the topic, some so-called "how-to" or "silver bullet" books instruct readers to manipulate holes in the Google algorithm, which can quickly become out of date,[37] or suggest strategies no longer endorsed or permitted by advertisers.[38]
Thanks for your point for point description of what has worked for you. You have certainly given credibility to testing your results. Doing the technical aspect of setting the structured sites and e-mail marketing has been challenging for me. You have clearly described how the more sales you make your percentage goes up and you make more money. Apparently there are tested formulas that work for Amazon sales and getting people to Amazon sounds like a winner.
One of the ways I’ve also been able to make good money with Amazon is to automatically populate information from a WordPress plugin that I had developed based on the needs I had for building Amazon centric websites. The result was EasyAzon. The plugin allows you to insert information and affiliate links to Amazon in a much faster way than creating the links yourself by hand from Amazon.com.

Jump up ^ Shashank SHEKHAR (2009-06-29). "Online Marketing System: Affiliate marketing". Feed Money.com. Archived from the original on 2011-05-15. Retrieved 2011-04-20. During November 1994, CDNOW released its BuyWeb program. With this program CDNOW was the first non-adult website to launch the concept of an affiliate or associate program with its idea of click-through purchasing.
The Santa Claus Christmas Store, in Santa Claus, Ind., was typical of a lot of brick-and-mortar businesses when it sought to expand its online footprint earlier this year. In addition to sprucing up its website and increasing its pay-per-click advertising budget, it joined an affiliate marketing network. This connected the 7,000-square-foot holiday emporium with the vast community of bloggers, coupon sites and other “affiliates” around the web that promote products in return for a percentage of each sale they encourage.
Amendment; No Waiver. We may update and change any part or all of this Agreement, including by replacing it in its entirety. If we update or change this Agreement, the updated Agreement will be made available to you via the Affiliate Tool and we will let you know by email. The updated Agreement will become effective and binding on the next business day after we have notified you. When we change this Agreement, the "Last Modified" date above will be updated to reflect the date of the most recent version. We encourage you to review this Agreement periodically.  If you don’t agree to the update, change or replacement, you can choose to terminate as we describe above. No delay in exercising any right or remedy or failure to object will be a waiver of such right or remedy or any other right or remedy. A waiver on one occasion will not be a waiver of any right or remedy on any future occasion.
In addition to the obligations set forth in Section 4 (FTC Endorsement Compliance), Affiliate shall comply with all applicable data protection laws regarding the transmission of data exported to or from the United States or the country in which Affiliate resides, including without limitation, the General Data Protection Regulation 2016/679 of European Parliament and of the Council of 27 April 2016 (the “GDPR”). Affiliate, as a controller under the GDPR, shall also implement appropriate technical measures to ensure a level of security appropriate to the risk, taking into account the nature, scope, context, and purpose of processing any personal data. Affiliate agrees to promptly assist FatCow in complying with any data subject rights request under the GDPR that FatCow may receive from any individuals referred to FatCow by Affiliate. Affiliate further agrees to promptly assist FatCow in complying with any duties to cooperate with supervisory authorities under the GDPR.

Every single network or merchant will provide you with specific links that you can use to promote whatever it is you're looking to sell. Be sure to scrutinize the details of any offer that you decide to partake in. Then, build out your affiliate links and ensure that the sales and clicks are registering your to your account. You can use URL shorteners like Bitly or Google's own shortener to make the links more manageable in terms of length.
WHEREAS, BTI and the Affiliate Partner have agreed to create an affiliation between them in which BTI and the Affiliate Partner will share the revenue created by business & success training through BTI Websites to leads provided by the Affiliate Partner during the term of this Agreement, the date of such affiliation being the date of this Agreement, as set forth above.
Affiliate marketing can be incredibly lucrative with just one website and a bit of content. This is different than the Amazon affiliate model, which often takes several sites to create a great income with their sliding tier of commissions. In addition, there is an incredible variety of products to promote and sell. Almost every business has an affiliate program of some kind, you just scroll down to the bottom of their site and their affiliate program will be hyperlinked right next to their Contact Us link.
In 2009, I originally published this post, the 3 Types of Affiliate Marketing Explained—and The One I Profit From. A lot has changed since then, and I’ve learned a ton along the way about affiliate marketing the right way. It’s now October 2018, and I wanted to share those new insights here, with a bunch of new takeaways for you to bring affiliate marketing into your own business!

Affiliate Contracts. Except for employment agreements and except as specifically identified on Schedule 5.14, there does not exist any contract, agreement or other arrangement between Seller and (a) any affiliate of Seller, (b) any entity in which Seller directly or indirectly owns more than a five percent (5%) interest or (c) any of the managers or members of Seller that will not be cancelled by Seller simultaneously with the Closing hereunder.


The second step in your journey is to create a diversified platform. Why diversified? Well, when Henry was flying high with his Google search results, then suddenly knocked down to beyond page 10 after an algorithm update, he tells me that he wishes he had diversified. Instead of focusing solely on the blog, he tells me he should have been building a Facebook Group, online forum and other ways that he could stay connected with people.
I always add an HTML table of contents to posts to make sure they are long and structured. This has been a HUGE help for me (and my readers) and there are tons of benefits: better chance of getting “jump to links” in Google (see below), increased average time on page, decreased bounce rates, and it makes it easier for readers to navigate through your content. 
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